Senior Marketing Executive

Location: Glasgow - Hybrid (3 days per week in the office)

Hours: Full-time

Contract: Permanent

Department: Marketing

Who we are

At Safehinge Primera we have a clear purpose; TOGETHER, WE DESIGN FOR GOOD. We help protect people through vulnerable times. We envisage, design, and deliver innovative products that dramatically improve people's lives in challenging environments such as schools, custodial settings, hospitals, and mental health facilities. Our designs make a positive difference. Over the years, we have invested heavily in developing an award-winning range of lifesaving products for the education and demanding mental health sectors. Our products for mental health facilities solve the biggest patient suicide risks, and our products are unmatched globally. We’ve got a track record of success designing and delivering best in class products that improve lives. We have grown significantly in the last three years, and our aim is to reach £30m of global revenue in the next three years and increase our impact; through profitable growth, we can help more people through vulnerable times. We are a fast-growing company that continually sets the bar high for ourselves. We’re committed to continuously raising the standard of the sectors in which we operate. We do this through hard work and commitment to a culture of collaboration, listening, and understanding. Importantly we do this together, as a team.

Role Summary

This is a fantastic opportunity to develop and realise your potential, whilst helping us solidify our place as a leader in a fiercely competitive market. You will do challenging work, and join a team that values performance, quality and innovation. As part of a successful, growing global business, you will be encouraged to perform at your best. As Senior Marketing Executive, you will report to the Marketing Team Lead and play a pivotal role in our dynamic marketing team, contributing to the development and execution of customer-centric marketing campaigns and activities in a fast-paced and quality-driven environment. The ideal candidate will be highly motivated, strategic and data-driven. This role requires a versatile professional with a wide breadth of marketing knowledge who thrives in a collaborative environment, builds strong relationships across departments, and contributes to the overall success of the company's priorities and marketing strategy.

Key responsibilities

• Day to day management and continued improvement of Safehinge Primera’s marketing initiatives.
• Lead on one of our core business units in line with our content strategy.
• Effectively utilise generative AI aligned to our processes to support marketing operations, customer segmentation, real-time campaign optimisation, and asset generation.
• Management of email marketing campaigns and social media.
• Positioning our brand as a thought leader through clear, ICP led communications.
• Creative storytelling and copywriting for case studies, advertising, press releases, and industry publications.
• Increasing brand awareness, driving traffic, and aiding conversions in marketing qualified leads (MQLs) and sales qualified leads (SQLs).
• Supporting the sales team with account-based marketing (ABM) campaigns using our Odoo CRM to generate demand and increase conversions for strategic accounts and partners.
• Planning and delivering online and in-person events & exhibitions.
• Implement customer-centric marketing strategies and tactics based on data insights.
• Utilise data to optimise campaigns, ensuring high performance and customer engagement.
• Set and achieve objectives and key performance indicators (KPIs) aligned with business objectives to evidence ROI.
• Collaborate with cross-functional teams to ensure cohesive marketing initiatives.
• Build and maintain strong relationships with stakeholders across the organisation.
• Uphold the company's values, purpose, and ethical standards in all marketing activities.
• Pay meticulous attention to detail in content creation, campaigns, and collateral and ensure messaging consistency across all channels.
• Marketing process-driven execution.
• Demonstrate a keen understanding of business priorities and their correlation with marketing.
• Stay informed about industry trends, continuously learning about the industry and customers.
• Maintain and update CRM systems to ensure accurate customer data in line with our ISO and GDPR standards.

What you’ll bring:

At Safehinge Primera, we look for people who will add to our organisation and align with our Purpose and Values. Your experience, skills, and competencies will include:

• Strong B2B marketing experience, ideally with some exposure to the healthcare sector.
• A self-starter with a can-do attitude striving for excellence.
• Analytical and data-driven.
• Proficient in Canva and other design tools.
• Knowledge, understanding, and implementation of generative AI for content creation and processes.
• Strong copywriting skills for effective communication.
• Strong organisational and project management skills.
• Proficient in CRM management software.
• Demonstrable multi-channel marketing experience.
• Flexible and adaptable to a dynamic work environment.
• Team player with excellent cross-departmental communication skills.
• Strong relationship-building skills with multiple stakeholders.
• Aligned with company values and purpose.
• Hunger for continuous learning about the industry and customers.
• Knowledge of Odoo ERP is advantageous.
• Video editing experience is desirable, though not essential.
• An understanding of SEO and SEM techniques would be an advantage.

Qualifications

Degree in Marketing, Business, or a related field (preferred)

What we’ll offer

• Competitive Salary
• Death in Service Benefit
• Enhanced Company Sick Pay
• Discretionary profit share
• Annual leave increases with the length of service
• EV/Cycle to Work Schemes
• Employee assistance program
• Peer member recognition program
• Discounted gift cards
• The opportunity to develop and grow your career within a fast-growing SME

If you are a self-driven marketing professional with a passion for creating impactful strategies, engaging content, and fostering collaboration, and are ready to be a catalyst for change, this is your platform. Together, we’ll challenge stigmas, educate, and create a future where compassion and innovation redefine spaces for people going through a vulnerable time. Your role as a Senior Marketing Executive is not just a job; it’s a commitment to making a positive impact on lives and fostering co-design and collaboration that will shape the future of these environments.

Please note that we’ve detailed the role's key responsibilities and output required. As we’re a dynamic and fast-moving organisation, this is not a definitive summary, and responsibilities may change and evolve.

At Safehinge Primera, we’re more about the team than a title. We welcome applications from all sections of the community and people from all backgrounds. We’re committed to building an inclusive workplace that promotes and values differences, where everyone from any background can do their best work.

Salary: £34,000 - £38,000 depending on experience

Closing Date: 11th July 2025