Tiktok Social Media Content Executive in Leicester

Location: Remote UK - with the ability to travel into London at least once per month.

Type: Full-time (will consider Part-time for the right candidate)

Reporting to: Founder / Performance Lead

As part of the objective to grow Sachi Skin within the next 2 years, the Social Media TikTok Content Exec will have a pivotal role in shaping how our brand shows up on the platforms that matter most to today's customer. This is a role for someone who lives on Social Media & TikTok, not just as a consumer, but as a creator. You understand what makes content stop the scroll, how trends move, and how to translate a brand's identity into native, thumb-stopping video. You're a strategic thinker with your finger on the pulse of beauty on TikTok. Confident in front of the camera and behind it, you'll become a recognisable, trusted face for Sachi Skin, making ingredient-led skincare feel relatable, exciting, and scroll-worthy.

What you’ll do:

• Content creation, production and platform engagement
• Shoot, edit, and publish short-form video content for TikTok and Instagram Reels - consistently and at pace
• Develop a content calendar rooted in the brand’s editorial spine: formulation expertise, Ayurvedic storytelling, skin education
• Deliver weekly TikTok videos across a mix of formats, including on-camera content you create and present yourself, as well as sourcing and managing content from external creators, UGC contributors, and brand partners to maintain a consistent, varied publishing cadence.
• Produce and edit UGC-style content that performs natively on TikTok hooks, pacing, captions, sound
• Be a confident, warm, and knowledgeable on-camera presence for the brand, making complex skincare science feel accessible and engaging.
• Repurpose hero content across formats (Reels, Stories, YouTube Shorts) and across IG and other channels
• Stay ahead of trends, sounds, and formats and know when to use them and when not to
• Actively manage and grow Sachi Skin's TikTok community, responding to comments, engaging with duets and stitches, and building genuine relationships with followers.
• Monitor conversations around the brand, relevant skincare topics, and competitor activity to identify opportunities for engagement and content.
• Manage and grow our affiliate programme and direct relationships
• Identify, onboard, and brief micro and mid-tier creators aligned to the Sachi Skin brand
• Track affiliate performance, optimise commission structures, and report on revenue contribution
• Build authentic long-term creator relationships, not just one-off campaigns
• Work with the team to develop creator briefs, seeding strategies, and gifting campaigns
• Track content performance weekly: views, saves, follows, link clicks, affiliate conversions
• Feed data-led insights back into the content strategy what’s working, what isn’t, and why
• Collaborate with performance marketing on paid amplification of organic content

What we’re looking for:

• Genuine fluency in TikTok; you understand the platform from the inside, not just from a social media playbook
• Strong video editing skills: CapCut, Final Cut, Adobe Premiere, or equivalent fast, native-feeling output
• Experience managing or supporting affiliate/influencer programmes, ideally with beauty or wellness brands
• A good eye for brand; you can hold Sachi Skin’s aesthetic while still making content that performs
• Commercially minded: you think about content in terms of what it drives, not just how it looks
• Self-starter who can plan, execute, and report without being chased
• Comfortable working in a small, fast-moving team where roles overlap and ownership matters

Nice to have:

• Experience with TikTok Shop; understanding of how to create content that converts within the platform
• Skincare, beauty, or wellness background; genuine interest in the space
• Experience using Aspire or similar affiliate platforms
• Comfortable on camera as well as behind it

Our values:

• Integrity over everything
• Trust and ownership - we give it and expect it
• Clarity is kindness
• Quality is non-negotiable
• Growth mindset and grace
• Thoughtful Urgency

How to apply:

Send your CV, with salary expectations and a short note on why you want to work for Sachi Skin, include your three best pieces of short-form content (links welcome) or better still, send us a video you have personally created talking about our bestseller; TPC on TikTok (use any bottle in the demo video). Then please answer this short question in maximum 5 sentences: What makes skincare content convert, not just perform? We review applications on a rolling basis.