Behavioural Science & Design Lead – Digital Health AI
Behavioural Science & Design Lead – Digital Health AI

Behavioural Science & Design Lead – Digital Health AI

Belfast Full-Time No home office possible
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At a Glance

  • Tasks: Lead behavioural design for AI in digital health, facilitating workshops and translating psychological concepts.
  • Company: Sacher AI creates emotionally intelligent AI systems for healthcare, focusing on safety and effectiveness.
  • Benefits: Enjoy flexible part-time hours, competitive pay, remote work, and opportunities for professional growth.
  • Why this job: Make a real impact in healthcare by shaping AI safety standards and working with a PhD-rich team.
  • Qualifications: Doctorate in psychology or related field, 2+ years in digital health, and experience in behavioural interventions.
  • Other info: Join a fast-paced, inclusive culture with opportunities for research contributions and strategic involvement.

Behavioural Science & Design Lead – Digital Health AI (contract)

2-4 days/week · Remote (UK hours)

Why this role matters

This is a rare opportunity to work at the forefront of behavioural AI in healthcare.

At Sacher AI, we don’t just build digital health tools — we help define how AI systems behave. From supporting weight loss maintenance to addressing emotional wellbeing, we design AI systems that are clinically and behaviourally aligned, and ensure they are evaluated for safety, trustworthiness and real-world effectiveness.

You’ll work directly with the CEO and co-founder of the Behavioural AI Institute, alongside a multidisciplinary team of experts in behavioural science, psychology, clinical care, and AI. Many of us hold PhDs and lead or contribute to research projects — including several in development with NIHR and SBIR funding pathways.

This role is ideal for someone excited to apply behavioural science and psychological expertise to real digital products, while also shaping new safety standards and structured design practices across emerging AI systems.

About Sacher AI

  • Sacher AI applies structured behavioural and clinical expertise to design and evaluate emotionally intelligent, clinically aligned AI systems.
  • We support digital health clients in building safe, personalised AI solutions that target motivation, lifestyle change, emotional wellbeing and patient engagement.
  • We also develop internal tools and methods that define best practice for responsible AI development in healthcare.

Our flagship evaluation platform, PromptSafe™, simulates AI–human conversations using synthetic personas and custom behavioural criteria to test tone, safety, fidelity and accuracy before an AI assistant goes live.

It acts like a “wind tunnel” for AI dialogue, helping identify clinical risk, emotional misalignment, and behaviourally inappropriate outputs — long before a human ever interacts with the system. PromptSafe is used both internally and licensed to clients building AI assistants in sensitive health domains.

Sacher AI is a bootstrapped but highly credible company with deep roots in healthcare and behavioural science, co-founders of the not-for-profit Behavioural AI Institute, and recognised collaborators across clinical AI safety and behaviour change.

What you’ll do

  • Lead behavioural input into AI-enabled digital health journeys (e.g. weight loss, adherence, motivation dips, emotional support)
  • Plan and facilitate client discovery sessions and behavioural design workshops
  • Translate psychological and clinical constructs (e.g. suicidality, anxiety, depression, emotion regulation) into structured knowledge formats such as ontologies or knowledge graphs
  • Collaborate with internal and external product, clinical, content and AI engineering teams
  • Conduct quantitative and qualitative research, including conversation audits and interview-based insight gathering
  • Contribute directly to the use and evolution of PromptSafe™, developing safety checks, persona-driven simulations and behavioural criteria aligned with relevant ontologies and frameworks.
  • Help clients problem-solve real behavioural challenges in their digital health products
  • Support evaluation, iteration and external communication of our work, where relevant

Must have experience

  • Doctorate-level qualification in clinical or health psychology, or a closely related field with equivalent applied experience in behavioural health, digital intervention design and clinical risk.
  • 2+ years of digital health experience, ideally in a product, clinical or research-facing team
  • Delivered behavioural support (e.g. therapy, CBT, coaching, or similar)
  • Proven ability to design digital behavioural interventions or journeys
  • Comfortable leading client-facing workshops or behavioural discovery sessions
  • Able to turn client goals into behavioural strategies with clear mechanisms
  • Familiarity with tools like Figma, Canva, Miro
  • Strong communication skills; native English speaker
  • Available 2–4 days/week, during UK working hours

Nice to have

  • Experience with structured knowledge systems (ontologies, graphs, taxonomies)
  • Familiarity with AI or LLM-based tools in health or behaviour change
  • Qualitative and/or quantitative research experience
  • Comfortable contributing to research publications or evaluations
  • Experience in early-stage teams, start-ups or consultancies

Why you should work at Sacher AI

Join a PhD-rich, multidisciplinary team working at the forefront of behavioural AI in healthcare. We’re a growing, remote-first company with deep expertise in psychology, behaviour change, digital health and clinical safety. You’ll shape real-world projects that span obesity, mental health, parenting and cancer care — and help build the next layer of a category-defining AI safety platform.

This role offers:

  • A flexible, part-time contract (2–4 days/week), with potential to expand as projects grow
  • A day rate of £350–400, with performance-linked increases and bonus opportunities (dependant on company growth)
  • The chance to work directly with senior experts and contribute at both strategic and delivery levels
  • A remote-first working model, with optional monthly meetups (usually in London)
  • A positive, inclusive team culture that values collaboration, autonomy and respect
  • Opportunities to contribute to research publications, evaluations and grant-funded work

We’re small, fast moving and credible — and this role offers real influence, impact, and intellectual stretch.

Behavioural Science & Design Lead – Digital Health AI employer: Sacher AI

Sacher AI is an exceptional employer for those passionate about behavioural science and digital health, offering a unique opportunity to work remotely with a PhD-rich team at the cutting edge of AI in healthcare. With a flexible part-time contract, competitive day rates, and a culture that prioritises collaboration and respect, employees can expect meaningful contributions to impactful projects while enjoying opportunities for professional growth and involvement in research initiatives.
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Contact Detail:

Sacher AI Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Behavioural Science & Design Lead – Digital Health AI

Tip Number 1

Familiarise yourself with the latest trends in behavioural science and AI, especially in the context of digital health. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.

Tip Number 2

Network with professionals in the behavioural science and digital health sectors. Attend relevant webinars or conferences to connect with potential colleagues and gain insights into the industry, which can be beneficial when discussing your fit for the role.

Tip Number 3

Prepare to discuss specific examples of how you've applied behavioural science in previous roles. Highlight any successful projects or interventions you've led, as this will demonstrate your practical experience and ability to contribute to Sacher AI's mission.

Tip Number 4

Showcase your familiarity with tools like Figma, Canva, and Miro by creating a portfolio of your work. This can include design mock-ups or workshop materials that illustrate your skills in behavioural design and client engagement.

We think you need these skills to ace Behavioural Science & Design Lead – Digital Health AI

Doctorate-level qualification in clinical or health psychology
Experience in behavioural health and digital intervention design
Proven ability to design digital behavioural interventions
Strong understanding of psychological constructs (e.g. suicidality, anxiety, depression)
Experience delivering behavioural support (e.g. therapy, CBT, coaching)
Ability to lead client-facing workshops and behavioural discovery sessions
Familiarity with structured knowledge systems (ontologies, graphs, taxonomies)
Proficient in tools like Figma, Canva, Miro
Strong communication skills in English
Experience conducting qualitative and quantitative research
Ability to translate client goals into actionable behavioural strategies
Experience collaborating with multidisciplinary teams
Comfortable contributing to research publications or evaluations
Understanding of AI or LLM-based tools in health or behaviour change

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in behavioural science, digital health, and any specific projects that align with the role. Use keywords from the job description to demonstrate your fit.

Craft a Compelling Cover Letter: In your cover letter, express your passion for behavioural AI in healthcare. Discuss how your background and skills make you an ideal candidate for the role, and mention specific experiences that relate to the responsibilities outlined.

Showcase Relevant Projects: If you've worked on projects involving digital interventions or behavioural design, include these in your application. Describe your role, the challenges faced, and the outcomes achieved to illustrate your capabilities.

Highlight Communication Skills: Since the role involves leading workshops and collaborating with various teams, emphasise your strong communication skills. Provide examples of how you've successfully facilitated discussions or presented complex ideas in previous roles.

How to prepare for a job interview at Sacher AI

Showcase Your Expertise

Make sure to highlight your doctorate-level qualification and any relevant experience in clinical or health psychology. Be prepared to discuss specific projects where you've applied behavioural science in digital health, as this will demonstrate your capability to contribute effectively.

Prepare for Client-Facing Scenarios

Since the role involves leading client discovery sessions and workshops, practice articulating how you would approach these situations. Think of examples from your past experiences where you successfully facilitated discussions or workshops, and be ready to share those stories.

Familiarise Yourself with Tools

Brush up on tools like Figma, Canva, and Miro, as familiarity with these will be beneficial. If you have experience using structured knowledge systems, be ready to discuss how you've implemented them in previous roles.

Demonstrate Communication Skills

Strong communication is key for this position. Practice explaining complex psychological concepts in simple terms, as you may need to translate these ideas for clients or team members who are not specialists in behavioural science.

Behavioural Science & Design Lead – Digital Health AI
Sacher AI

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