Web/Digital Specialist I

Web/Digital Specialist I – Sabre Corporation

Location: London (Richmond) – 3 days per week in the office

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Job Description

Role Purpose: The Web/Digital Specialist is responsible for improving the performance, usability, and effectiveness of Sabre’s global website. This role blends customer journey insight, information architecture, analytics, SEO, and governance to help us continually improve content effectiveness, site performance, and the overall user journey.

Working closely with our Lead Web Designer and our external web development agency, this person acts as the operational owner of the website day-to-day. They ensure our component-based WordPress experience is maintained, optimized, and aligned with business and brand goals.

The majority of the role is focused on optimizing the website experience, with additional responsibilities to include analysis of paid media and email to ensure continuity and effectiveness from acquisition channels to onsite engagement.

Key Responsibilities

• Website Operations & Content Management
• Build and publish pages using pre-defined WordPress components and templates
• Maintain and update existing content to ensure accuracy and consistency
• Execute content changes for marketing campaigns, product launches, and brand initiatives
• QA changes made by internal teams or the agency to ensure quality, consistency, and accessibility
• Manage website governance processes (taxonomy, redirects, link hygiene, components usage, compliance)
• Analytics, Insight & Performance Monitoring
• Analyze website performance to identify which channels, formats and creatives drive the strongest onsite engagement – providing actionable recommendations to the campaign team
• Conduct behavior analysis (scroll depth, navigation paths, search usage, heatmaps) and identify UX and content improvements
• Work with paid media partners/agencies to ensure tracking, UTMs, and measurement frameworks are correctly implemented.
• Partner with the Lead Web Designer to prioritize optimizations backed by insight
• Experience Optimization & Experimentation
• Design, run and evaluate A/B tests or multivariate experiments on landing pages, content variants, UX flows.
• Monitor site performance (including Core Web Vitals, page speed) and work with the agency to address issues.
• Support technical SEO fundamentals (redirects, schema, site health) in collaboration with the agency.
• Creative & Marketing Support
• Using brand templates, produce/adapt visual assets (banners, graphics) and landing pages in support of campaigns.
• Ensure that digital campaign landing pages are aligned to brand, responsive and optimized for performance.
• Embed tracking and tagging structure for paid marketing and assist marketing teams with web-related tasks.
• Technical Operations & Vendor Collaboration
• Liaise with the external web agency for new component builds, template updates, script integrations or advanced technical changes.
• Manage tickets, requirements, and small-scope briefs
• Oversee implementations like script updates, tracking tools, and minor integrations (no coding required)
• Maintain documentation and support internal teams with training on component usage

Skills & Experience

Must Have

• Strong experience with WordPress or similar component-based CMS platforms
• Excellent understanding of GA4, website analytics, and performance measurement
• Comfortable interpreting data and turning it into practical recommendations
• Understanding of UX principles and user journey optimization
• Strong attention to detail and consistency
• Ability to manage multiple requests from marketing and product teams
• Experience supporting landing pages or digital campaigns

Desirable (Not Required)

• Experience with tools like Hotjar, Clarity, or similar
• Familiarity with GTM tagging (template-based, not custom coding)
• Experience with SEO fundamentals
• Experience working with web agencies or vendors
• Familiarity with HTML/CSS JavaScript
• Knowledge of paid advertising channels such as LinkedIn, YouTube and programmatic display

What This Role Is – And What It Isn’t

This role is: the hands‑on digital experience operator, optimizing the website, supporting marketing campaigns, measuring and improving performance, collaborating cross‑functionally.

This role is not: a full‑stack web developer or heavy coder, nor is it purely a designer role. It is not focused exclusively on backend architecture or advanced software engineering.

Why you’ll matter

With our website function shifting to a highly engaging, brand‑driven experience, this role ensures that we don’t lose agility, measurement and optimization. You’ll make sure we drive continuous improvement – based on analysis and insight, helping campaign teams deliver highly effective campaigns and ensuring we keep raising the bar on digital experience.