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- Tasks: Enhance Sabre's global website performance and user experience through analytics and content management.
- Company: Join Sabre Corporation, a leader in travel technology, with a vibrant team culture.
- Benefits: Flexible work schedule, competitive pay, and opportunities for professional growth.
- Why this job: Be the driving force behind an engaging digital experience that impacts users worldwide.
- Qualifications: Experience with WordPress, analytics tools, and a passion for user experience.
- Other info: Collaborative environment with room for creativity and innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: London (Richmond) â 3 days per week in the office
Role Purpose: The Web/Digital Specialist is responsible for improving the performance, usability, and effectiveness of Sabre's global website. This role blends customer journey insight, information architecture, analytics, SEO, and governance to help us continually improve content effectiveness, site performance, and the overall user journey.
Working closely with our Lead Web Designer and our external web development agency, this person acts as the operational owner of the website day-to-day. They ensure our component-based WordPress experience is maintained, optimized, and aligned with business and brand goals. The majority of the role is focused on optimizing the website experience, with additional responsibilities to include analysis of paid media and email to ensure continuity and effectiveness from acquisition channels to onsite engagement.
Key Responsibilities- Website Operations & Content Management
- Build and publish pages using pre-defined WordPress components and templates
- Maintain and update existing content to ensure accuracy and consistency
- Execute content changes for marketing campaigns, product launches, and brand initiatives
- QA changes made by internal teams or the agency to ensure quality, consistency, and accessibility
- Manage website governance processes (taxonomy, redirects, link hygiene, components usage, compliance)
- Analytics, Insight & Performance Monitoring
- Analyze website performance to identify which channels, formats and creatives drive the strongest onsite engagement â providing actionable recommendations to the campaign team
- Conduct behaviour analysis (scroll depth, navigation paths, search usage, heatmaps) and identify UX and content improvements
- Work with paid media partners/agencies to ensure tracking, UTMs, and measurement frameworks are correctly implemented
- Partner with the Lead Web Designer to prioritize optimizations backed by insight
- Experience Optimization & Experimentation
- Design, run and evaluate A/B tests or multivariate experiments on landing pages, content variants, UX flows
- Monitor site performance (including Core Web Vitals, page speed) and work with the agency to address issues
- Support technical SEO fundamentals (redirects, schema, site health) in collaboration with the agency
- Creative & Marketing Support
- Using brand templates, produce/adapt visual assets (banners, graphics) and landing pages in support of campaigns
- Ensure that digital campaign landing pages are aligned to brand, responsive and optimized for performance
- Embed tracking and tagging structure for paid marketing and assist marketing teams with web-related tasks
- Technical Operations & Vendor Collaboration
- Liaise with the external web agency for new component builds, template updates, script integrations or advanced technical changes
- Manage tickets, requirements, and small-scope briefs
- Oversee implementations like script updates, tracking tools, and minor integrations (no coding required)
- Maintain documentation and support internal teams with training on component usage
- Must Have
- Strong experience with WordPress or similar component-based CMS platforms
- Excellent understanding of GA4, website analytics, and performance measurement
- Comfortable interpreting data and turning it into practical recommendations
- Understanding of UX principles and user journey optimization
- Strong attention to detail and consistency
- Ability to manage multiple requests from marketing and product teams
- Experience supporting landing pages or digital campaigns
- Desirable (Not Required)
- Experience with tools like Hotjar, Clarity, or similar
- Familiarity with GTM tagging (template-based, not custom coding)
- Experience with SEO fundamentals
- Experience working with web agencies or vendors
- Familiarity with HTML/CSS JavaScript
- Knowledge of paid advertising channels such as LinkedIn, YouTube and programmatic display
This role is: the handsâon digital experience operator, optimizing the website, supporting marketing campaigns, measuring and improving performance, collaborating crossâfunctionally.
This role is not: a fullâstack web developer or heavy coder, nor is it purely a designer role. It is not focused exclusively on backend architecture or advanced software engineering.
With our website function shifting to a highly engaging, brandâdriven experience, this role ensures that we donât lose agility, measurement and optimization. Youâll make sure we drive continuous improvement â based on analysis and insight, helping campaign teams deliver highly effective campaigns and ensuring we keep raising the bar on digital experience.
Web/Digital Specialist I in London employer: Sabre Corporation
Contact Detail:
Sabre Corporation Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Web/Digital Specialist I in London
â¨Tip Number 1
Get to know the company inside out! Research Sabre Corporation's values, recent projects, and their website. This will help us tailor our conversations and show that we're genuinely interested in the role.
â¨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. This can give us insider info and might even lead to a referral, which is always a bonus!
â¨Tip Number 3
Prepare for the interview by practising common questions related to web performance and user experience. We should also be ready to discuss how we can improve Sabre's website based on our insights.
â¨Tip Number 4
Donât forget to follow up after the interview! A quick thank-you email can keep us fresh in their minds and show our enthusiasm for the role. Plus, itâs just good manners!
We think you need these skills to ace Web/Digital Specialist I in London
Some tips for your application đŤĄ
Show Your Passion for Digital: When writing your application, let us see your enthusiasm for all things digital! Share examples of how you've improved website performance or user experience in the past. We love seeing candidates who are genuinely excited about optimising digital spaces.
Be Specific About Your Skills: Make sure to highlight your experience with WordPress and any analytics tools like GA4. We want to know exactly how your skills align with the role, so donât hold back on the details. The more specific you are, the better we can see how you fit into our team!
Tailor Your Application: Take a moment to customise your application for this role. Mention how your previous experiences relate to the responsibilities listed in the job description. This shows us that youâve done your homework and are serious about joining our team at Sabre Corporation.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way to ensure your application gets to the right people. Plus, it gives you a chance to explore more about us and what we do before you hit send!
How to prepare for a job interview at Sabre Corporation
â¨Know Your WordPress Inside Out
Make sure you brush up on your WordPress skills before the interview. Be ready to discuss how you've used it in past roles, especially in managing content and optimising user experience. Familiarity with component-based CMS platforms will definitely give you an edge.
â¨Show Off Your Analytical Skills
Prepare to talk about your experience with website analytics tools like GA4. Think of specific examples where you've interpreted data to make actionable recommendations. This role is all about improving performance, so demonstrating your analytical mindset will be key.
â¨Understand the User Journey
Get a good grasp of UX principles and be ready to discuss how you've optimised user journeys in previous projects. Bring examples of how you've improved site performance or engagement through your understanding of user behaviour.
â¨Be Ready for Collaboration
This role involves working closely with various teams, including marketing and external agencies. Prepare to share experiences where you've successfully collaborated on projects, managed multiple requests, or liaised with vendors. Highlighting your teamwork skills will show you're a great fit for their culture.