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- Tasks: Lead regional marketing efforts and execute innovative campaigns across Europe.
- Company: Join a dynamic team at BTS Europe, driving visibility and client engagement.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape marketing strategies and make an impact in a forward-thinking environment.
- Qualifications: Experience in B2B marketing and strong communication skills required.
- Other info: Collaborate with global teams and leverage AI tools for marketing success.
The predicted salary is between 36000 - 60000 £ per year.
BTS Europe is expanding and marketing is a vital driver of visibility, demand generation, and client engagement. We are looking for a highly collaborative Regional Marketing Lead to support and execute our marketing efforts across Europe. This is an excellent opportunity for someone with proven experience in a B2B marketing role, who enjoys both shaping direction and delivering hands‑on execution. You will partner closely with senior leaders in the region to drive a content‑based marketing strategy, while also coordinating with our global marketing teams. You will manage the regional marketing plan, develop and adapt campaigns, strengthen our digital presence, and run the systems that support demand generation. The role requires a forward‑looking mindset, including awareness of AI’s impact on marketing and the ability to integrate AI tools into your workflow.
Key Responsibilities
- Marketing Planning & Coordination: Deliver the regional marketing plan and calendar for BTS Europe, guiding our brand development, POV penetration and new client acquisition. Align messaging and positioning across countries and ensure consistency with global brand guidance. Adapt global content and campaigns for local needs in collaboration with Heads of Office and regional subject matter experts.
- Campaigns, Content & Thought Leadership: Partner with regional Subject Matter Experts and Go‑to‑Market leaders to identify priority strategic content themes and create relevant content (case studies, blogs, white papers, articles) to showcase BTS’s expertise and points of view. Collaborate with the Global Marketing content team to leverage and share output across the region and globally. Lead content planning and posting for the BTS Europe LinkedIn channel. Support PR activities in partnership with Global Marketing. Leverage AI tools appropriately to enhance content creation, insight generation, and campaign delivery.
- Demand Generation & Sales Enablement: Partner with Business Development and Sales Enablement to support outreach, lead generation, and prospect engagement. Ensure effective use of Salesforce, Pardot, and other marketing tools to track activity and generate insights.
- Measurement, Insights & Continuous Improvement: Monitor and report on campaign performance and marketing impact. Track competitor activity and market trends to shape future content themes and investments. Share insights proactively to help the function prepare for future technological and market shifts, particularly related to AI and digital transformation. Work closely with European senior leaders and Centres of Expertise who develop our point of view and research to inform our work and drive our marketing initiatives. Coordinate with Global Marketing on content, PR, digital activities, and website updates. Provide occasional guidance to junior marketing or Business Development colleagues supporting regional efforts.
Required Skills and Experience
- Proven experience in a B2B marketing role, ideally in a professional services environment.
- Strong written and verbal communication skills, with experience developing content for business audiences.
- Ability to work effectively with senior stakeholders and influence through strong relationships and clear communication.
- Demonstrated ability to incorporate AI tools into marketing processes and a forward‑looking mindset about emerging technologies and their impact.
- Experience with content‑based marketing and running multi‑channel campaigns.
- Ability to synthesise industry and market trends into practical go‑to‑market insights.
- Comfortable working across multiple geographies and collaborating with global teams.
- Knowledge of Salesforce, Pardot or other marketing automation tools (desired).
- Ability to work from our Portsmouth office (Lakeside North Harbour, in office 3 days per week) and travel to our London office occasionally.
Please note that we are unable to provide sponsorship for this role so any candidate must have the right to live and work in the UK.
Regional Marketing Lead, Europe in Portsmouth employer: Sabre BTS
Contact Detail:
Sabre BTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Lead, Europe in Portsmouth
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of hearing about opportunities that might not be advertised.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of your past successes in B2B marketing. This is your time to shine and show how you can bring value to their team.
✨Leverage Social Media
Use platforms like LinkedIn to showcase your expertise and connect with industry leaders. Post relevant content, engage with others’ posts, and make sure your profile reflects your skills and experience. It’s all about visibility!
✨Apply Through Our Website
Don’t forget to check out our website for job openings! Applying directly through our site not only shows your interest but also helps us keep track of your application. Plus, it’s a great way to stay updated on new roles as they come up.
We think you need these skills to ace Regional Marketing Lead, Europe in Portsmouth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Marketing Lead. Highlight your B2B marketing experience and any hands-on execution you've done. We want to see how you can shape direction while getting stuck in!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your understanding of our marketing needs across Europe and how you plan to integrate AI tools into your strategies. Let us know why you're the perfect fit for this role!
Showcase Your Content Skills: Since content is key, include examples of your previous work that demonstrate your ability to create engaging content for business audiences. Whether it's case studies or blogs, we want to see your creativity and expertise!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at Sabre BTS
✨Know Your Marketing Stuff
Make sure you brush up on your B2B marketing knowledge, especially in professional services. Be ready to discuss how you've successfully executed campaigns and adapted global content for local needs. This will show that you understand the role's requirements and can hit the ground running.
✨Showcase Your Collaboration Skills
Since this role involves working closely with senior leaders and various teams, be prepared to share examples of how you've effectively collaborated in the past. Highlight any experiences where you influenced stakeholders or coordinated with different departments to achieve a common goal.
✨Embrace AI in Marketing
With AI being a key focus, come equipped with insights on how you've integrated AI tools into your marketing strategies. Discuss specific tools you've used and how they enhanced your campaigns or content creation. This will demonstrate your forward-looking mindset and adaptability.
✨Prepare for Questions on Measurement and Insights
Expect questions about how you've tracked campaign performance and generated insights from data. Be ready to talk about the tools you've used, like Salesforce or Pardot, and how you've leveraged these insights to inform future marketing strategies. This shows you're results-driven and analytical.
