At a Glance
- Tasks: Join us as an Account Based Marketing Specialist Intern and drive impactful marketing campaigns.
- Company: Sabio Group, a leader in customer experience transformation since 1998.
- Benefits: Gain hands-on experience, develop skills, and enjoy a fun, dynamic work culture.
- Other info: Collaborate with diverse teams and contribute to exciting projects in a fast-growing company.
- Why this job: Make a real impact on AI-driven marketing strategies and help shape the future of customer experience.
- Qualifications: Passion for marketing, strong communication skills, and a willingness to learn.
The predicted salary is between 20000 - 30000 £ per year.
At Sabio Group, we're dedicated to fostering an environment where employees thrive. Since 1998, we've built a dynamic culture that is both challenging and fun, driven by a team of ambitious, knowledgeable individuals who are passionate about leading the CX revolution. We're seeking creative, resourceful people to join our fast-growing organisation, where you'll have the opportunity to develop your skills and contribute to a culture of continuous learning.
We work with some of the world’s largest organisations across various industries, delivering exceptional digital customer experiences through our unique blend of expertise, technology, and insight. As one of Europe’s fastest-growing providers of CX transformation solutions, we’re committed to sustainability, diversity, and inclusion, ensuring our workforce reflects the diverse society we serve. Join us and help shape the future of customer experience.
This role is offered initially as an internship, providing hands-on experience within Sabio’s Account Based Marketing function. The ABM Specialist (Intern) will help increase pipeline velocity, deal value and win rates across Sabio’s highest-value AI opportunities by concentrating marketing and sales effort on the accounts most likely to convert, expand and align with Sabio’s long-term vision.
Working closely with Sales, Product Marketing, AI Proposition and Commercial teams, the role will help build and run targeted, multi-channel outbound campaigns: sourcing the right contacts, sequencing personalised AI-driven outreach, tracking performance, and routing live replies to the right people to drive qualified meetings. We look for people with the right cultural fit having what it takes to drive our business forward. We also look for people who are keen to develop new knowledge and skills, because our growth is ultimately dependent on yours. You will play an important role in driving change within our business, joining a department that is continually on a journey of change.
Key Responsibilities- Account Intelligence & Targeting: Find contacts, email addresses and LinkedIn profiles to populate large-scale outbound campaigns. Build and maintain clean, well-segmented target lists aligned to Sabio’s Ideal Customer Profile. Contribute to account research, including CX maturity, technology environments, transformation priorities, AI adoption drivers and buying committee mapping.
- AI-Driven Campaign Sequencing: Sequence automated engagement steps using AI to drive ABM marketing. Deliver outreach across multiple email and social channels with personalised, on-brand messaging. Coordinate with digital, content, Sales and AI Proposition teams to support engagement activity and align messaging.
- Campaign Management, Analytics & Reply Management: Manage campaigns end-to-end, monitoring results and performance using analytics. Identify what is working and recommend improvements to lift engagement, reply rates and conversion. Actively manage replies from target contacts, sharing them with key people for review and human-based replies with the aim of driving meetings booked. Provide a weekly report on campaign activity and results to the VP Marketing and the Commercial Director for AI.
Why This Role Matters — The Commercial Opportunity
This is a revenue-acceleration role. It helps Sabio get into the right meetings faster, stop unproductive pursuits earlier, and establish AI beachheads sooner — ensuring every strategic engagement is aligned to Sabio’s mission of combining AI with human insight. The value comes from higher-quality pipeline creation, faster pipeline acceleration, improved win rates on strategic AI deals and better return on marketing spend.
- Higher-quality pipeline creation: focusing on ICP-aligned, high-intent strategic accounts with pre-mapped buying committees improves pipeline quality and reaches economic buyers and champions sooner.
- Faster pipeline acceleration: insight-led, multi-touch programmes engage buying committees earlier, validate fit and readiness sooner, and allow Sabio to reallocate effort to higher-value accounts.
- Improved win rates: clear articulation of transformation value, ROI and differentiation around AI-led CX beachhead use cases helps Sabio land quickly and expand over time.
- Better return on marketing spend: targeted, measurable programmes strengthen differentiation, executive-level credibility and long-term brand equity.
Indicative Impact
This role will help Sabio focus on around 30–60 important target accounts. By finding the right contacts, supporting better outreach and helping create more qualified meetings, the role should help Sales and Marketing move faster and focus on the opportunities most likely to convert. Over time, this could make a meaningful contribution to new revenue, with further value as the ABM programme grows.
Skills Knowledge and Expertise- Marketing & ABM Capability: Prospecting & data: comfortable using apps and data tools such as LinkedIn, Sales Navigator, ZoomInfo, Apollo or similar to source contacts and verified email addresses. Training will be provided.
- Outbound & AI: interest in sales-engagement and outbound automation platforms, and in using AI to draft and sequence personalised outreach.
- Communication: strong written English for clear, on-brand outreach copy across email and social channels.
- Analytical mindset: confidence reading campaign analytics including open, reply and meeting-booked rates to understand performance.
- Organisation: detail-oriented and well organised, comfortable managing high-volume lists and maintaining CRM data hygiene.
- CX, Digital & AI Awareness: Interest in customer experience, digital transformation, and AI‑driven technologies. Training and structured support will be provided to build deeper expertise.
- Analytical & Technical Skills: Strong research and analytical skills, with the ability to synthesise insight. Working knowledge of Salesforce, Excel, and PowerPoint, or a willingness to learn.
- Analytical Thinking: ability to interpret data and turn it into actionable next steps.
- Communication: translating ideas into clear, concise, audience-ready messaging.
- Collaboration: working effectively across Marketing, Sales and AI teams.
- Customer Focus: understanding buyer needs and engaging with relevance and empathy.
- Commercial Curiosity: drive to understand what makes an account a strong fit and how to open the conversation.
- Continuous Learning: passion for staying current with AI, ABM and CX best practice.
Account Based Marketing Specialist (Intern) in London employer: Sabio Group
At Sabio Group, we pride ourselves on being an exceptional employer that champions a vibrant and inclusive work culture, where creativity and continuous learning are at the forefront. As a WFM Consultant, you'll not only have the opportunity to work with leading organisations but also benefit from a supportive environment that encourages professional growth through various training initiatives and flexible working arrangements. Join us in shaping the future of customer experience while enjoying a comprehensive benefits package that includes private health care, generous holiday allowances, and access to LinkedIn Learning.
StudySmarter Expert Advice🤫
We think this is how you could land Account Based Marketing Specialist (Intern) in London
✨Join Marketing Meetups and Workshops
Keep an eye out for local marketing meetups and workshops. These events are a goldmine for meeting professionals in the marketing-communications field and getting your face known. Plus, while you're there, don’t hesitate to ask questions or share your insights—being active can make you unforgettable!
✨Get Involved in University Projects
Leverage any marketing projects or initiatives at your university. This is a fantastic way to build real-world experience and show potential employers you’ve got the chops. Plus, it gives you great content for discussions during your interviews and a chance to build contacts in the industry.
✨Show Off Your Skills Online
Consider creating a portfolio website showcasing your marketing-communications work. Whether it’s a blog, social media campaigns, or digital content, having a visual representation of your skills can be really impactful. Make sure to share this on platforms like LinkedIn—and don’t forget to tag Sabio Group when you apply!
✨Connect with Alumni in the Field
Reach out to alumni from your university who are in marketing-communications. They can provide insights into the industry and might even have tips about internship opportunities. Plus, they’ve been in your shoes, so they can offer advice on how to stand out in your applications, especially for positions like the one at Sabio Group.
We think you need these skills to ace Account Based Marketing Specialist (Intern) in London
Some tips for your application 🫡
Show Off Your Creativity!:In marketing communications, creativity is key, so don’t hold back! Consider including a creative element in your CV or cover letter, maybe a unique design or a marketing campaign you’ve conceptualised. This showcases not just your skills, but also your personality!
Demonstrate Your Passion:Since this is an internship, employers like Sabio Group want to see your motivation to learn and grow in the field. In your cover letter, share what excites you about marketing and any related projects you’ve been part of. Highlight those experiences to showcase your enthusiasm for the role.
Engineered for Teamwork:Marketing is all about collaboration, so make sure to include examples in your application that demonstrate how you’ve successfully worked in a team. Talk about any group projects or campaigns you’ve worked on during your studies or previous roles; this will give a solid indication of your teamwork abilities to Sabio Group.
Research and Reference:Don't forget to do a bit of homework on Sabio Group! Mention something specific about their recent campaigns or values that resonate with you in your cover letter. Tailoring your application to reflect an understanding of their work shows your genuine interest and could really make your application stand out.
How to prepare for a job interview at Sabio Group
✨Show off Your Creativity
In marketing communications, creativity is key! Be prepared to showcase examples of your past work, whether that’s social media campaigns, copywriting pieces, or even graphic designs. We can also think about sharing how you’d approach a fictional campaign related to Sabio Group—this shows your innovative thinking and fits perfectly with the internship vibe.
✨Know Your Digital Tools
Familiarise yourself with the digital tools commonly used in marketing communications, like Google Analytics, Canva, or social media scheduling platforms. You might get some technical questions about how you would use these tools in a real-world situation, so let’s brush up on our knowledge and get comfortable discussing them!
✨Be Ready to Discuss Trends
Stay in the loop with the latest marketing trends and case studies. It might be beneficial to read up on recent successful campaigns relevant to Sabio Group’s industry. Having these insights ready can help us impress the interviewers and demonstrate our enthusiasm and proactive approach to this internship.
✨Highlight Your Willingness to Learn
Since this is an internship, showing your eagerness to learn and grow is crucial. Prepare to talk about how you’ve tackled new challenges in the past and what skills you’re excited to develop during your time at Sabio Group. Our mindset should be about building a relationship and showing that we’re enthusiastic team players!
