GTM Market Launcher (AI) in London

Our client is building the growth infra for the next decade — a system built by operators, mathematicians, and engineers who lived the complexity of growth at scale, and decided to end it. They work with the most forward-looking operators in the world — from Fortune 500 enterprises to the leading AI-native companies redefining how software gets built.

The Opportunity

UK&I is the most commercially demanding consumer market in Europe — home to some of the world's most sophisticated grocers and retail operators. Companies running active digital channels, high purchase frequency, and wide catalogs across multiple banners and geographies. The data they generate every day is extraordinary. The gap is acting on it fast enough to matter.

This is a zero-to-one role. No inherited pipeline. No playbook handed to you. No one warming the seat. You'll be the first GTM in CE — prospecting, closing, building a team, and defining how our client wins the market that matters most.

What You'll Do

• Own revenue end to end: Everyone starts as an individual contributor. You thrive owning a full sales cycle — navigating complex enterprise environments from outbound to close six-figure contracts.
• Augment their partners: They win only when their partners win. They will teach you enough growth engine knowledge to help partners get to value fast. As revenue scales, you will be accompanied by top forward deployed Engineers and Growth success managers to ensure our partners expand with better queries, sharper insights and actions that compound.
• Run every motion: Outbound prospecting, inbound pipeline, partnerships, events, partner expansion — you own the sequencing and build the playbook.
• Expand and deepen: Identify new use cases within accounts across departments and geographies. Translate growth into case studies and proof points with the product teams. Feed market intelligence back into the product roadmap — your proximity to the action is a direct input into how their company evolves.
• Shape the strategy: Partner with the founding team on pricing, positioning, and what winning in UK looks like. Build the forecasting discipline to make it repeatable.

Who You Are

They care less about your title history and more about how you're wired. The right person is a hunter and a builder — someone who creates revenue where none existed, solves problems others avoid, and doesn't quit when the first three approaches fail.

The non-negotiables

• You've closed real enterprise revenue. Not assisted. Not SDR-sourced and AE-closed. You owned the deal.
• You've built something from scratch — a market, a team, a territory with no warm leads.
• You communicate with executives without flinching — and earn trust fast.
• You operate like a founder: self-sourcing, self-managing, making calls without being asked.
• Resilience that comes from building, not coasting. Complex, ambiguous deals energize you.

Even better if:

• You think in growth engineering terms — RFM, cohort analysis, payback periods, retention curves. This should be your natural language, not something you look up.
• You've sold into or worked inside retail, grocery, FMCG, or e-commerce. UK-market experience is a strong plus.
• You show up publicly. LinkedIn, X, in-person — you're in the arena, learning in public, engaging in the conversations that matter. They expect their GTMs to be curious, share what they learn, and push market intelligence back to the team.
• You're agentic by design. You already use Claude, Gemini, OpenAI to run your GTM workflow — research, outreach, pipeline management. Comfortable with agentic infrastructure, or hungry to be. This is how we operate.

The profiles that tend to win there: Ex-founders looking for the next build. Growth and analytics operators who realized they're closers. Consultants who got tired of advising. Senior GTMs from enterprise scale-ups who hit a ceiling and want to build, not just sell.

Location UK — London preferred: You will own your market end-to-end. Travel across the region is expected — presence builds pipeline.

Compensation: Performance-based structure tied directly to revenue milestones. Base, equity, and bonus details shared in first conversation.

The Hiring Journey

Short form → Intro call → Practical working session → Team conversations → Offer. Fast. Human. No bureaucratic loops.

How We're Different

If you've read this far, there's probably a fit — at least on paper. But you're likely asking the real questions: Are these good people? Is this worth betting on? Fair. Here's what they can tell you.

They are genuinely passionate about this problem — not because it's a market opportunity, but because we lived it. Over a decade, across nine countries and hundreds of millions in budget, they ran growth systems in some of the most demanding B2C environments on earth. Data scattered, teams misaligned, insights stuck in dashboards, decisions always late. They didn't come from academia. They built their company because the infra didn't exist — and they were tired of working without it.

Most growth tools tell you what happened. Our client tells you what to do next — and then does it. Built on deep learning, not prompts. What sets us apart isn't the technology alone — it's that they've sat on the other side of the table. They know what 'messy data' really means. They know what a CDO needs on a Monday morning.

They want to be in this adventure with long-term, good people. They believe this is a generational company, and the road has to be uncomfortably exciting. They want captains, not passengers. People who are as passionate about the problem as they are about the ride. If that sounds like you — let's talk.