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- Tasks: Drive impactful marketing campaigns for SaaStock's flagship events in Europe and the USA.
- Company: Join SaaStock, a global community empowering SaaS founders and executives to thrive.
- Benefits: Enjoy remote work flexibility, competitive salary, health insurance, and 25 days annual leave.
- Why this job: Be part of a dynamic team that values teamwork, resilience, and creativity while making a real impact.
- Qualifications: Minimum 2 years in event marketing; strong multi-channel campaign execution skills required.
- Other info: Opportunity to travel to exciting SaaStock events and collaborate with industry leaders.
The predicted salary is between 36000 - 60000 £ per year.
About SaaStock
SaaStock is a global community of SaaS founders, executives, and investors. Our purpose is to help more SaaS companies connect and thrive than any other company on the planet, which is facilitated through conferences, media and our growing membership business. We have helped more B2B SaaS companies expand through global markets, build pipelines, build their brands, and distribute content than any other SaaS focused company worldwide. Aside from living our mission every day we also like to have fun, with a young, ambitious and hardworking team. Our values of teamwork, resilience, adaptability and curiosity can be seen every day and they are what makes us, us.
Role Overview
We’re now looking for a Senior Marketing Executive to help drive the continued success of our flagship events - SaaStock Europe and SaaStock USA. As Senior Marketing Executive, reporting into the Marketing Director, you will play a pivotal role in executing high-impact, multi-channel marketing campaigns to drive awareness, registrations, and demand across our two conferences. This is an exciting opportunity for someone with a strong events background, a sharp eye for detail, and the ability to thrive in a fast-paced, dynamic environment.
Responsibilities
- Execute integrated marketing campaigns across organic channels - including email, social media, partnerships, and referrals - to build brand awareness, drive community engagement, and support lead generation.
- Deliver targeted marketing plans to drive ticket sales and attendance - including paid ticket campaigns, complimentary/VIP invite campaigns, and sponsor-driven promotions - ensuring each audience segment is effectively reached and activated.
- Manage timelines and workflows to ensure all marketing activities are delivered on time and to spec.
- Coordinate with internal teams (content, sales, product) and external stakeholders (sponsors, speakers, partners) to support campaign execution and event promotion.
- Monitor and optimise campaign performance based on data insights and analytics to improve results and ROI.
- Create and manage email campaigns, forms, landing pages, and marketing assets in tools such as HubSpot, WordPress, and Canva.
- Oversee the event registration platform, including approving registrations, maintaining data accuracy, and ensuring attendees receive the right ticket types.
- Support the promotion of side events, pre-conference initiatives, and on-site experiences to drive engagement and attendance.
- Contribute to post-event performance analysis, insights, and reporting to inform future planning.
- Stay up to date on industry trends, competitor activity, and audience behaviour to refine campaign strategies and messaging.
Requirements
- Minimum 2 years experience in an event marketing role, preferably within a B2B environment.
- Demonstrated ability to execute and coordinate multi-channel marketing campaigns.
- Exceptional multi-tasking and organisational skills - you thrive under pressure and meet deadlines without compromising quality.
- Strong attention to detail and ability to maintain consistency across deliverables.
- Proficient in CRM and marketing automation tools such as HubSpot.
- Excellent written and verbal communication skills.
- Self-motivated with a proactive approach and problem-solving collaboration.
Nice To Have
- Experience within the SaaS or tech industry.
- Familiarity with marketing events in both European and US markets.
- Basic knowledge of graphic design and/or video editing tools.
What We Offer
- Opportunity to work with a globally recognised brand in the SaaS industry.
- Competitive salary.
- Remote working flexibility with opportunities to travel to SaaStock events.
- A collaborative and innovative work environment.
- Health insurance via vitality.
- 25 days annual leave.
Senior Marketing Executive - Events employer: SaaStock
Contact Detail:
SaaStock Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive - Events
✨Tip Number 1
Familiarise yourself with SaaStock's past events and marketing strategies. Understanding their unique approach will help you tailor your discussions during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of SaaStock on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your application process.
✨Tip Number 3
Stay updated on the latest trends in event marketing and the SaaS industry. Being knowledgeable about current events and innovations will allow you to speak confidently about how you can contribute to SaaStock's success.
✨Tip Number 4
Prepare examples of successful multi-channel marketing campaigns you've executed in the past. Be ready to discuss the strategies you used, the challenges you faced, and the results achieved, as this will showcase your relevant experience effectively.
We think you need these skills to ace Senior Marketing Executive - Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in event marketing, particularly within a B2B context. Emphasise your ability to execute multi-channel campaigns and any specific tools you've used, like HubSpot.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the SaaS industry and your understanding of the company's mission. Mention specific examples of past successes in event marketing that align with the role's responsibilities.
Showcase Your Skills: In your application, clearly demonstrate your organisational skills and attention to detail. Provide examples of how you've managed timelines and workflows in previous roles, especially under pressure.
Research the Company: Familiarise yourself with SaaStock's events and their impact on the SaaS community. Understanding their values and recent initiatives will help you tailor your application and show genuine interest.
How to prepare for a job interview at SaaStock
✨Know Your Events Inside Out
Make sure you research SaaStock's past events, including SaaStock Europe and SaaStock USA. Understand their themes, target audiences, and marketing strategies. This will show your genuine interest and help you discuss how you can contribute to their success.
✨Demonstrate Multi-Channel Marketing Skills
Be prepared to discuss your experience with integrated marketing campaigns. Highlight specific examples where you've successfully used email, social media, and partnerships to drive engagement and ticket sales. This is crucial for the role.
✨Showcase Your Organisational Skills
Since the role requires exceptional multi-tasking and organisational skills, come ready with examples of how you've managed multiple projects under tight deadlines. Discuss tools or methods you use to stay organised and ensure quality.
✨Engage with Industry Trends
Stay updated on the latest trends in the SaaS and events industry. Be ready to share insights on competitor activities and audience behaviour. This will demonstrate your proactive approach and ability to refine campaign strategies.
