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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns for SaaStock's flagship events in Europe and the USA.
- Company: Join SaaStock, a global community empowering SaaS founders and executives to thrive.
- Benefits: Enjoy remote work flexibility, competitive salary, health insurance, and 25 days annual leave.
- Why this job: Be part of a dynamic team that values teamwork, resilience, and creativity while making an impact.
- Qualifications: 2+ years in event marketing, strong multi-tasking skills, and proficiency in CRM tools like HubSpot.
- Other info: Opportunity to travel to events and collaborate with industry leaders.
The predicted salary is between 36000 - 60000 £ per year.
About SaaStock
SaaStock is a global community of SaaS founders, executives, and investors. Our purpose is to help more SaaS companies connect and thrive than any other company on the planet, which is facilitated through conferences, media and our growing membership business. We have helped more B2B SaaS companies expand through global markets, build pipelines, build their brands, and distribute content than any other SaaS focused company worldwide. Aside from living our mission every day we also like to have fun, with a young, ambitious and hardworking team. Our values of teamwork, resilience, adaptability and curiosity can be seen every day and they are what makes us, us.
Role Overview
We’re now looking for a Senior Marketing Executive to help drive the continued success of our flagship events - SaaStock Europe and SaaStock USA. As Senior Marketing Executive, reporting into the Marketing Director, you will play a pivotal role in executing high-impact, multi-channel marketing campaigns to drive awareness, registrations, and demand across our two conferences. This is an exciting opportunity for someone with a strong events background, a sharp eye for detail, and the ability to thrive in a fast-paced, dynamic environment.
Responsibilities
- Execute integrated marketing campaigns across organic channels - including email, social media, partnerships, and referrals - to build brand awareness, drive community engagement, and support lead generation.
- Deliver targeted marketing plans to drive ticket sales and attendance - including paid ticket campaigns, complimentary/VIP invite campaigns, and sponsor-driven promotions - ensuring each audience segment is effectively reached and activated.
- Manage timelines and workflows to ensure all marketing activities are delivered on time and to spec.
- Coordinate with internal teams (content, sales, product) and external stakeholders (sponsors, speakers, partners) to support campaign execution and event promotion.
- Monitor and optimise campaign performance based on data insights and analytics to improve results and ROI.
- Create and manage email campaigns, forms, landing pages, and marketing assets in tools such as HubSpot, WordPress, and Canva.
- Oversee the event registration platform, including approving registrations, maintaining data accuracy, and ensuring attendees receive the right ticket types.
- Support the promotion of side events, pre-conference initiatives, and on-site experiences to drive engagement and attendance.
- Contribute to post-event performance analysis, insights, and reporting to inform future planning.
- Stay up to date on industry trends, competitor activity, and audience behaviour to refine campaign strategies and messaging.
Requirements
- Minimum 2 years experience in an event marketing role, preferably within a B2B environment.
- Demonstrated ability to execute and coordinate multi-channel marketing campaigns.
- Exceptional multi-tasking and organisational skills - you thrive under pressure and meet deadlines without compromising quality.
- Strong attention to detail and ability to maintain consistency across deliverables.
- Proficient in CRM and marketing automation tools such as HubSpot.
- Excellent written and verbal communication skills.
- Self-motivated with a proactive approach and problem-solving collaboration.
Nice To Have
- Experience within the SaaS or tech industry.
- Familiarity with marketing events in both European and US markets.
- Basic knowledge of graphic design and/or video editing tools.
What We Offer
- Opportunity to work with a globally recognised brand in the SaaS industry.
- Competitive salary.
- Remote working flexibility with opportunities to travel to SaaStock events.
- A collaborative and innovative work environment.
- Health insurance via vitality.
- 25 days annual leave.
Senior Marketing Executive - Events employer: SaaStock
Contact Detail:
SaaStock Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive - Events
✨Tip Number 1
Familiarise yourself with SaaStock's past events and marketing strategies. Understanding their unique approach will help you tailor your discussions during interviews, showcasing how your experience aligns with their goals.
✨Tip Number 2
Network with current or former employees of SaaStock on platforms like LinkedIn. Engaging with them can provide insider insights about the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Stay updated on industry trends and competitor activities in the SaaS space. Being knowledgeable about the market will not only impress during interviews but also demonstrate your genuine interest in the role and the company.
✨Tip Number 4
Prepare to discuss specific examples of successful multi-channel marketing campaigns you've executed in the past. Highlighting measurable outcomes will show your capability to drive results, which is crucial for the Senior Marketing Executive role.
We think you need these skills to ace Senior Marketing Executive - Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in event marketing, particularly within a B2B context. Emphasise your ability to execute multi-channel campaigns and any specific tools you've used, like HubSpot.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the SaaS industry and how your skills align with the role. Mention specific achievements from your past roles that demonstrate your capability to drive ticket sales and community engagement.
Showcase Your Attention to Detail: Provide examples in your application that showcase your strong attention to detail. This could include successful projects where you managed timelines and workflows effectively, ensuring all deliverables met high standards.
Highlight Your Communication Skills: Since excellent written and verbal communication skills are crucial for this role, include instances where you've successfully coordinated with internal teams or external stakeholders to achieve marketing goals.
How to prepare for a job interview at SaaStock
✨Showcase Your Event Marketing Experience
Make sure to highlight your previous experience in event marketing, especially within a B2B context. Be prepared to discuss specific campaigns you've executed and the results they achieved, as this will demonstrate your capability to drive ticket sales and engagement.
✨Demonstrate Your Multi-Channel Strategy Skills
Since the role involves executing integrated marketing campaigns across various channels, be ready to explain how you approach multi-channel strategies. Share examples of how you've successfully coordinated campaigns using email, social media, and partnerships to boost brand awareness.
✨Emphasise Your Attention to Detail
Given the importance of detail in this role, prepare to discuss how you ensure consistency and accuracy in your marketing materials. You might want to share a story where your attention to detail made a significant difference in a campaign's success.
✨Stay Updated on Industry Trends
Research current trends in the SaaS and events industry before your interview. Being knowledgeable about competitor activities and audience behaviour will not only impress your interviewers but also show that you're proactive and curious, aligning with the company's values.
