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For Companies At a Glance
- Tasks: Lead and scale the marketing function for a rapidly growing SaaS company.
- Company: Join one of Europe’s fastest-growing companies with a dynamic culture.
- Benefits: Competitive salary, equity, relocation package, and direct collaboration with leadership.
- Other info: Fast-paced environment with massive ownership and decision-making power.
- Why this job: Make a real impact on global expansion and build a world-class marketing team.
- Qualifications: 5+ years in marketing, ideally in high-growth or startup environments.
The predicted salary is between 120000 - 200000 ÂŁ per year.
Build the Growth Engine of a Future €100M+ ARR Company. This is not your typical Head of Marketing role. You’re stepping into one of Europe’s fastest-growing companies, scaling from €5M to €30M ARR within a year — with €1M+ in new revenue added monthly and a marketing budget ramping towards €1.5M per month. Marketing is not a support function here — it is the company’s core growth engine. You’ll take full ownership of the global marketing machine, working directly with the founder to scale performance, build a brand, and unlock new growth channels — all while expanding internationally.
Key Company Facts
- Location: Vienna, London or Munich
- Growth: ~40% month-over-month
- Team: ~40 employees → scaling to 80–100
- Marketing Budget: currently €400k–700k/month → scaling to €1.5M+/month
- Markets: DACH core, expanding across EU, UK, US & beyond
- GTM: Product-led growth with strong self-serve focus
Your Target Market
- Drive product-led growth with a strong focus on self-serve revenue
- Scale performance marketing across international markets
- Build a global brand to complement performance-driven growth
- Define ICPs and audience strategies across multiple geographies
- Support expansion into EU, UK, US, and beyond
What Makes This Role Special
- Own one of the most aggressive marketing budgets in Europe (€1.5M+/month incoming)
- Marketing drives ~75% of company investment and ~80% of growth
- Direct impact on scaling from €5M to €30M ARR (and beyond €100M)
- Transition from performance-heavy growth to a full-scale brand & content engine
- Work directly with a repeat founder who has built and exited companies before
- Join at a true “make it or break it” stage of global expansion
- Build and scale a world-class marketing team from the ground up
Your Responsibilities
- End-to-end ownership of the entire marketing function
- Define and execute global marketing strategy, priorities, and KPIs
- Own the full marketing budget (€400k–€1.5M+/month)
- Scale paid acquisition (currently ~80% of growth) across channels
- Build and implement a strong creative, content, and brand strategy
- Optimize website, funnels, messaging, and conversion rates
- Drive self-serve revenue as the primary North Star KPI
- Develop influencer, UGC, and social distribution strategies
- Build scalable experimentation frameworks across all channels
- Lead, hire, and scale the marketing team
What You Bring
- 5+ years in marketing, ideally in high-growth or startup environments
- Strong understanding of PLG, self-serve funnels, and growth mechanics
- Deep expertise in performance marketing, tracking, and conversion optimization
- Ability to think both analytically and creatively
- Experience scaling companies or markets internationally is a strong plus
- Hands-on mindset with a strong sense of ownership
- High standards for speed, execution, and quality
- Ideally background in B2B SaaS, marketplaces, or high-growth consumer products
This role is not for you, if...
- you prefer optimizing existing systems instead of building them
- you need clear playbooks instead of creating them
- you want to stay high-level and avoid hands-on execution
- you are not comfortable owning both performance and creative outcomes
- you are looking for a low-intensity or highly structured environment
What You Can Expect
- Salary: €120,000–200,000 (depending on profile) + equity
- Onboarding: First 3 months fully on-site in Vienna to deeply immerse into the team, product, and culture
- Relocation package if needed
- Direct collaboration with the founder and leadership team
- Massive ownership and real decision-making power
- A high-performance, fast-paced environment with strong ownership culture
- The opportunity to build one of Europe’s leading marketing engines
Head of Marketing & Growth I 200k I SaaS I Vienna I Munich I London employer: SaaSlyte
Contact Detail:
SaaSlyte Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing & Growth I 200k I SaaS I Vienna I Munich I London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and growth strategies. This is your chance to demonstrate how you can drive results and make an impact, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company’s growth journey and marketing strategies. Be ready to discuss how you can contribute to scaling their marketing engine. We love candidates who come in with fresh ideas and a clear vision!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and being part of our exciting growth story.
We think you need these skills to ace Head of Marketing & Growth I 200k I SaaS I Vienna I Munich I London
Some tips for your application 🫡
Show Your Passion for Growth: When you're writing your application, let your enthusiasm for growth and marketing shine through. We want to see how you can contribute to our ambitious goals and why you're excited about the opportunity to scale a company like ours.
Tailor Your Experience: Make sure to highlight your relevant experience in high-growth environments. We’re looking for someone who understands performance marketing and product-led growth, so connect your past achievements to what we’re doing at StudySmarter.
Be Authentic: Don’t be afraid to show your personality! We value authenticity and want to know the real you. Share your unique perspective on marketing and how you approach challenges in a fast-paced environment.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process. Let’s get started on this journey together!
How to prepare for a job interview at SaaSlyte
✨Know Your Numbers
Before the interview, brush up on key metrics related to marketing budgets and growth rates. Be ready to discuss how you’ve managed large budgets in the past and the impact of your strategies on revenue growth. This role is all about scaling from €5M to €30M ARR, so showing your understanding of these figures will impress.
✨Showcase Your Hands-On Experience
This position requires a hands-on mindset, so be prepared to share specific examples of when you've built or optimised marketing systems from scratch. Highlight your experience with performance marketing and how you've driven self-serve revenue in previous roles. They want someone who can execute, not just strategise.
✨Demonstrate Creative Problem-Solving
Expect questions that assess your ability to think creatively under pressure. Prepare examples of how you've tackled challenges in high-growth environments, especially in B2B SaaS or marketplaces. They’re looking for someone who can balance analytical thinking with creative solutions, so bring your A-game!
✨Understand the Market Landscape
Familiarise yourself with the DACH market and the broader EU and US landscapes. Be ready to discuss how you would approach expanding into these regions and what strategies you would implement to build a global brand. Showing that you understand the target market will set you apart from other candidates.