Content Marketing Manager (Full time - 35 hours per week)
For more than 425 years, the Royal College of Physicians and Surgeons of Glasgow has been improving health and healthcare for people around the world.
Today, we are a professional membership body providing education, assessment and development to more than 15,000 Fellows and Members at all stages of their careers. We are a UK organisation with a global membership.
Our estate in the heart of Glasgow city centre includes modern conferencing and events facilities, a rich and extensive heritage collection with museum status, a library and our multi-award winning events offering, 1599 at the Royal College.
Our Purpose Is Built Around Delivering
- Excellent education and an outstanding member experience
- New standards through assessment and gold standard qualifications
- Transformative impact on the health and wellbeing of the wider world
The College has introduced hybrid working which enables employees to work from both their home and in the College. As part of this arrangement, employees are required to spend at least 50% of their working time in the College, with the days being subject to the needs of the business.
The Role
The Content Marketing Manager will play a key role in the development, implementation and execution of strategic marketing for the College. They will coordinate marketing communications to raise the profile of the College, to attract interest in the College’s core services, and to meet overall strategic objectives.
The Content Marketing Manager is part of the marketing and creative team and reports to the Senior Marketing Manager. They will develop excellent insight into the career journey and profile of our target audiences. Based on these insights, they will devise and implement content marketing activity across online and offline communication channels to promote and attract interest in the key products and services offered by the College. With outstanding communication skills and a high attention to detail, the job holder will confidently lead on writing, editing and proofreading content for our website and other marketing materials to inform and facilitate engagement with the College.
About You
The postholder will require the following:
Essential
- Degree-level education in marketing, journalism or a related subject, or comparable experience
- A minimum of three years’ experience in a professional marketing or communications role
- Excellent communication and editorial skills, with an outstanding proofreading ability and very strong writing skills, particularly writing for the web
- A good understanding of managing and editing webpages using a content management system (CMS)
- Skilled at discovering learnings and insight from data, and making data-driven decisions
- Proven track record in delivering engaging and effective marketing content
- Demonstrable experience of print, email and digital communications
- Confident planning and project management skills; able to prioritise and manage multiple projects ensuring deadlines are met
- Excellent interpersonal and influencing skills
- Highly competent in use of Microsoft Office suite
Desirable
- Experience of working in a membership or academic environment
- Experience using Drupal CMS
- Skilled at using content management tools such as Surfer SEO, Canva and Monday.com
- Knowledge and experience of paid search advertising using Google Ads and keywords to drive web traffic
- Knowledge and experience of market research and insight
Benefits Include
- 40 days holiday
- Hybrid working – at least 50% of working time in the College
- Pension scheme – the College offers a contributory pension scheme with employer contributions ranging from 6% to 10%, based on the employee’s chosen contribution level
- Enhanced Sick Pay, Maternity, Paternity and Adoption pay
- Health and Wellbeing Benefit
- Cycle to Work Scheme
The Royal College of Physicians and Surgeons of Glasgow is a Scottish Charity, SC000847, regulated by the Scottish Charity Regulator (OSCR).
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