Business Engagement Coordinator in Worcester

Location: Redditch, Worcestershire

Salary: £25,000 – £28,000 per annum

Contract: Full-time | Permanent

Working Pattern: Office-based initially, with hybrid working available following successful induction and probation

The Opportunity

Are you a confident Telesales, Lead Generation or Business Development professional who enjoys speaking with businesses, generating new opportunities and working towards measurable targets? This is an exciting opportunity to join a growing training provider as a Business Engagement Coordinator – Telesales, where you will play a key role in generating new employer leads, promoting apprenticeship programmes and supporting Business Development Managers to convert opportunities into new employer partnerships. If you are commercially driven, confident on the telephone and motivated by outbound telesales, B2B lead generation and employer engagement, this could be an excellent next step within the Apprenticeships and Skills sector.

About the Organisation

Our client is a growing training provider delivering apprenticeship and skills solutions that help employers develop their workforce and support learners to achieve meaningful career progression. The organisation works closely with employers to understand workforce development requirements and promote relevant apprenticeship programmes, creating opportunities for businesses to develop talent while supporting learner achievement. You’ll be joining a dynamic and collaborative environment that invests in employee development, provides comprehensive training and offers opportunities for career progression.

Why Join?

• Join a growing organisation operating within the Apprenticeships and Skills sector.
• Receive comprehensive induction, telesales training and ongoing professional development.
• Access tailored career progression opportunities within the organisation.
• Benefit from flexible working options following successful induction and probation.
• Access a range of employee benefits including annual leave options, holiday purchase and other reward schemes.

The Role

As a Business Engagement Coordinator – Telesales, you will be responsible for engaging with new, existing and lapsed businesses through high-volume outbound telesales and telephone-based lead generation. You will act as an initial point of contact for employers, introducing apprenticeship programmes, understanding workforce development requirements and identifying qualified sales opportunities for Business Development Managers. The role combines B2B telesales, outbound calling, lead generation, employer engagement, apprenticeship sales, CRM management and business development support, making it ideal for someone who enjoys a target-driven and fast-paced sales environment.

Key Responsibilities:

• Make high-volume outbound telesales calls to new, existing and lapsed business clients to promote apprenticeship programmes and training solutions.
• Generate, qualify and develop employer leads before passing suitable opportunities to Business Development Managers for follow-up.
• Build initial relationships with employers by understanding their workforce development requirements and providing relevant information about apprenticeship provision.
• Follow up marketing campaigns and contribute to targeted telesales, employer engagement and lead generation activity.
• Maintain accurate and up-to-date CRM records, ensuring client interactions, opportunities and follow-up activity are recorded effectively.
• Achieve individual call, telesales, lead generation and KPI targets while contributing positively to wider business growth.
• Keep informed about apprenticeship funding opportunities, sector developments and regulatory changes to support effective employer conversations.
• Use technology confidently, including Microsoft Office, CRM platforms, learner management systems and Virtual Learning Environments (VLEs), to support telesales and business engagement activity.
• Maintain strong working relationships across the organisation and contribute to wider sales campaigns, projects and business development initiatives.
• Maintain professional standards around data protection, safeguarding, policies, procedures and customer service.

The Ideal Candidate

We’re looking for a confident and target-driven Telesales or Business Engagement professional who enjoys speaking with businesses and has the resilience and motivation to succeed within a high-volume outbound sales environment. You will ideally have:

• At least one year of experience in Telesales, outbound calling, B2B sales, lead generation, business development, customer service or a similar client-facing environment.
• Experience or knowledge of Apprenticeship Sales, training provision, Employer Engagement or the wider Employability & Skills sector would be advantageous.
• A confident telephone manner with excellent verbal and written communication skills and the ability to engage business owners, managers and senior decision-makers.
• A proven ability to generate and qualify sales leads, identify opportunities, manage follow-up activity and work towards measurable telesales KPIs.
• Strong organisational skills with the ability to maintain accurate CRM records and manage multiple leads, conversations and follow-up priorities.
• A positive, self-motivated and goal-oriented approach, with the resilience to work effectively within a high-volume outbound telesales environment.
• Level 2 English and Maths or equivalent.
• Good digital literacy and confidence using Microsoft Office, CRM systems, learner management platforms and Virtual Learning Environments.
• A commitment to continuous professional development, teamwork, safeguarding, equality, diversity and maintaining high standards of customer service.

Apply Now

If you’re an experienced Telesales, Lead Generation, B2B Sales or Employer Engagement professional looking to build your career within the Apprenticeships and Skills sector, this is an excellent opportunity to join a growing organisation. Apply today to use your telesales and business engagement skills to connect employers with apprenticeship solutions, generate qualified opportunities and contribute directly to organisational growth and learner progression.