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For Companies At a Glance
- Tasks: Lead retention marketing initiatives and enhance customer journeys through innovative strategies.
- Company: Join a mission-driven team at RYZE, focused on wellness and innovation.
- Benefits: Enjoy flexible PTO, health benefits, equity opportunities, and a fully remote work environment.
- Why this job: Make a real impact on customer engagement and drive growth in a fast-paced setting.
- Qualifications: 5-7 years in retention marketing with strong analytical and communication skills.
- Other info: Collaborate with creative minds and grow your career in a dynamic, supportive culture.
The predicted salary is between 36000 - 60000 £ per year.
About RYZE
At RYZE, we believe daily rituals create the foundation for living your greatest life. Our mushroom coffee and superfood products fuel the body and clarify the mind—helping people everywhere unlock their highest potential. We are a fast-growing, mission-driven team passionate about wellness, innovation, and building a brighter future together.
The Role
The Senior Retention Manager plays a critical role in executing and optimizing RYZE's retention and lifecycle marketing programs. This role is hands-on and performance-driven, focused on increasing customer lifetime value through thoughtful segmentation, personalized messaging, and continuous testing across email, SMS, and CRM channels.
You will partner closely with Growth, Creative, and Data teams to improve post-purchase experiences, reduce churn, and strengthen long-term customer relationships—turning retention into a core growth lever for the business.
What You'll Do
- Own the day-to-day execution of lifecycle and retention marketing initiatives across email, SMS, and CRM channels.
- Build and optimize customer journeys including onboarding, post-purchase, replenishment, win-back, and loyalty flows.
- Manage segmentation and personalization strategies to deliver relevant, timely messaging.
- Execute A/B testing on creative, cadence, offers, and messaging to improve engagement and conversion.
- Monitor and report on retention KPIs including repeat purchase rate, churn, AOV, LTV, and engagement metrics.
- Partner with Growth and Product teams to improve post-purchase and subscription experiences.
- Collaborate with Creative to ensure retention messaging aligns with brand voice and storytelling.
- Work with Data and Analytics to ensure accurate tracking, reporting, and insight generation.
- Support campaign planning for launches, promotions, and seasonal moments from a lifecycle perspective.
- Identify opportunities to automate, scale, and improve operational efficiency within retention programs.
(Other related duties may be assigned.)
What We're Looking For
- 5–7+ years of experience in retention, lifecycle, or CRM marketing, ideally within DTC or eCommerce.
- Hands-on experience with lifecycle platforms such as Klaviyo, Braze, or similar tools.
- Strong understanding of customer segmentation, automation, and personalization strategies.
- Proven ability to analyze performance data and translate insights into action.
- Experience collaborating cross-functionally with Growth, Creative, Product, and Data teams.
- Detail-oriented, highly organized, and comfortable managing multiple initiatives simultaneously.
- Strong written communication skills with an eye for messaging, cadence, and customer experience.
- Passion for customer engagement, experimentation, and continuous improvement.
- Background in wellness, CPG, or lifestyle brands is a plus.
What We Offer
- Performance bonus eligibility.
- Equity opportunity as the company scales.
- Benefits: health, dental, vision, 401(k) with match, flexible PTO.
- A fully remote work environment and the opportunity to build and scale RYZE's retention and lifecycle marketing function.
Director of Retention and Lifecycle Marketing in London employer: RYZE
Contact Detail:
RYZE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Retention and Lifecycle Marketing in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work at RYZE or similar companies. A friendly chat can open doors and give you insights that might just help you stand out.
✨Tip Number 2
Show off your skills! If you’ve got experience with lifecycle marketing tools like Klaviyo or Braze, make sure to highlight that in conversations. Share specific examples of how you’ve improved retention rates or customer engagement.
✨Tip Number 3
Be ready to discuss your ideas! When you get the chance to chat with someone from RYZE, come prepared with thoughts on how you could enhance their retention strategies. It shows initiative and passion for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the RYZE team!
We think you need these skills to ace Director of Retention and Lifecycle Marketing in London
Some tips for your application 🫡
Show Your Passion for Wellness: When you're writing your application, let your enthusiasm for wellness and innovation shine through. We want to see how your values align with RYZE's mission of helping people unlock their highest potential.
Highlight Relevant Experience: Make sure to showcase your 5-7+ years of experience in retention and lifecycle marketing. Use specific examples that demonstrate your hands-on experience with tools like Klaviyo or Braze, and how you've successfully improved customer engagement.
Be Data-Driven: We love numbers! Include metrics and KPIs from your previous roles that illustrate your impact on customer lifetime value, repeat purchase rates, and churn reduction. This will show us you can turn insights into action.
Tailor Your Messaging: Craft your application to reflect the brand voice and storytelling that RYZE embodies. Personalise your cover letter and CV to resonate with our culture, and don’t forget to apply through our website for the best chance!
How to prepare for a job interview at RYZE
✨Know Your Metrics
Before the interview, brush up on key retention metrics like repeat purchase rate and customer lifetime value. Be ready to discuss how you've used these metrics in past roles to drive results. This shows you understand the importance of data in retention marketing.
✨Showcase Your Tools
Familiarise yourself with lifecycle platforms like Klaviyo or Braze. If you've used them, be prepared to share specific examples of how you executed campaigns or improved customer journeys using these tools. This will demonstrate your hands-on experience and technical know-how.
✨Collaboration is Key
RYZE values teamwork, so think of examples where you've successfully collaborated with Growth, Creative, or Data teams. Highlight how these partnerships led to successful retention strategies or improved customer experiences. It’s all about showing you can work well with others!
✨Passion for Wellness
Since RYZE is all about wellness and innovation, express your passion for these areas. Share any personal experiences or insights related to wellness products or lifestyle brands. This connection can make you stand out as a candidate who truly aligns with their mission.