RYVE is a bold, independent nicotine pouch brand built from the ground up by people who know this category inside out. We are entering the market at pace, with a sharp product, a clear identity, and an ambitious plan to become one of the most recognised names in the UK nicotine pouch space.
We are not a corporate machine. We are a challenger brand, and that means the people who join us early will shape what we become. This is a rare opportunity to be part of a launch from day one, with the ownership, energy, and earning potential that comes with it.
Role Description
We are recruiting a Business Development Manager for London.
As a Business Development Manager, you will be the face of RYVE in your patch. You will be responsible for winning new accounts, building lasting relationships with retailers and trade partners, and executing flawless in-store presence. You will be trusted to run your territory like your own business, because in many ways, it is.
Your role is territory-exclusive. You will own your patch, manage your own diary, and be accountable for results within it.
Key Responsibilities
Account Acquisition & Growth
- Identify, target, and open new retail and trade accounts across your territory
- Build and manage a pipeline of prospects using structured call cycles
- Achieve monthly and quarterly volume and distribution targets
- Negotiate shelf space, secondary placement, and display opportunities
In-Store Execution
- Ensure RYVE products are correctly placed, priced, and prominently displayed
- Install and maintain branded display units in line with brand guidelines
- Monitor stock levels, identify gaps, and proactively resolve availability issues
- Conduct regular trade visits to maintain standards and build presence
Relationship Management
- Develop strong, trust-based relationships with store owners, buyers, and key contacts
- Educate retail staff on the RYVE brand, product range, and category
- Act as the go-to brand contact within your territory: responsive, knowledgeable, and reliable
Reporting & Insight
- Maintain accurate and up-to-date records of all activity and accounts via CRM
- Provide regular territory updates to the founder/director, including wins, challenges, and competitor intelligence
- Share customer and market feedback to help shape our product and commercial strategy
What We Are Looking For
- Proven field sales experience: you have a track record of hitting targets on the road
- Strong relationship-building skills: you open doors and make them stick
- A self-starter mindset: you do not need to be managed, you need to be trusted
- Commercial awareness: you understand margin, sell‑in vs sell‑out, and what drives a retailer
- Full UK driving licence
- Experience in FMCG, convenience retail, or the tobacco/nicotine/vaping category
- Existing relationships with key convenience and symbol group accounts, such as Nisa, Budgens, Londis, Costcutter, Premier and Spar
- Experience working with wholesalers and cash & carry partners
- An existing network of independent London retail accounts
- Familiarity with nicotine pouches or adjacent reduced‑risk products
- Experience launching a new brand or product into trade
- Base Salary: £44,800 per annum
- Individual Performance Bonus: Up to 30% of base salary (£13,440), paid on personal achievement against KPIs
- Company Performance Bonus: £100,000 for each team member if RYVE hits its 12-month company target
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