Area Sales Manager

Covering Wiltshire, Somerset, Dorset, Devon and Cornwall. £45,000 - uncapped commission structure with an OTE of 150k.

Your Role: Role Level on the Rygor Career Journey Map: C3, Specialist. If you are looking to be part of an award-winning company, offering you a great career, then look no further. We are looking for a dynamic and experienced Area Sales Manager to drive the sales of our 3 construction brands: Hyundai construction equipment, Mecalac dumpers & Dieci telehandlers. This is a field-based role for a motivated individual with a proven track record in plant, construction, or heavy equipment sales.

With a passion not only for exceeding your sales targets, but also for working with people and building brilliant relationships, you will constantly increase the client base whilst ensuring outstanding customer service at all times. You will have an established customer base that you would bring over to our business and partner brands. You will work within Rygor Group’s key result areas: Business Performance, Customer Focus and Leadership, whilst always upholding the company’s values of being Rewarding, Reliable and Respectful.

Day to day, you will:

• Contribute to the sales growth of the division by generating sales leads as a result of effective networking, referrals and prospecting.
• Successfully identify, penetrate and close business opportunities to an effective conclusion, whilst identifying and securing additional sales opportunities such as parts and service.
• Prepare and follow-up with quotations, ensuring timely customer payments.
• Monitor orders closely, rapidly escalating any lost order issues to minimise any financial loss.
• Consistently achieve sales and profitability targets.
• Maintain an excellent relationship with suppliers ensuring the correct specifications for an order are delivered to the customer.
• Work in harmony with the sales admin team and other departments to maximise productivity and reduce costs.
• Work and communicate effectively with aftersales to ensure a smooth, seamless handover of products to customers.
• Actively develop a network of customer relationships with both new and existing clients.
• Maintain an accurate Rygor Plant CRM database of all customer contact details.
• Take ownership of customer concerns, understanding that whilst things may go wrong occasionally, how we promptly and consistently communicate and find solutions for a successful conclusion is what really sets us apart.
• Identify opportunities to supervise product demonstrations at selected customer sites to facilitate the closing of new business deals.

Skills and Behaviours:

• Motivated: target-driven – you want to be the best and achieve and you ensure success through a proactive approach to sales. In a field-based sales role, being able to be continually motivated, results driven and successful takes focus and self-discipline, with the ability to work independently in an organised manner.
• Customer-focused mindset: always aiming to exceed expectations – every email, phone call and text is always responded to, and you keep your customers up to date. It’s all about communication.
• You are an influencer: your professionalism, knowledge and credibility mean customers know they can rely on you, and it means you can close the deal.
• Flexible approach to work – we’re there to support our customers.

Benefits for you:

• An extra day off for your Birthday.
• 23 days of annual leave per year PLUS Bank Holidays.
• Four times death in service benefit.
• Branded uniform and boot allowance.
• Working for Motor Trader’s ‘Employer of the Year’.
• Working for an official Great Place to Work™ and UK Best Workplace.
• Working for a Best UK Workplace for Wellbeing and Development.
• Awarded Armed Forces Covenant Silver Award (RLS).
• Working with our award-winning team – we are Motor Trader’s CV Employer of the Year and won silver at the internal communication and engagement awards for our new starter onboarding process.
• Auto-enrolment pension.
• Self-development journal.
• Rygor Group Ranked 101 in SW Business Insider’s Top 500 Companies.
• Enhanced Maternity and Paternity pay policies.
• Access to our wellness programme and Employee Assistance Programmes, including WeCare from Canada Life (EAP and 24HR Online GP access and second Medical Opinion).
• Mental Health First Aiders.
• Reward and recognition programmes, including our annual Rygor Group Awards and opportunities to attend the Rygor Wembley box as a celebration of your hard work and dedication.
• Annual appraisals programme and progression opportunities.
• Manufacturer training and access to our in-house training.
• Long service recognition and annual leave increase after 5 years’ service.
• Branded uniform.
• Charities of the Year programme, Army Sport sponsors and community engagement initiatives.

Our Values & Behaviours:

We’re looking for incredible team members who share our values and can add to our culture. Values are shared beliefs that guide our decision-making, culture is how we function as a group and how we live our values as individuals.

• Rewarding: I am grateful. I am courageous. I am curious.
• Reliable: I am honest. I am attentive. I am trustworthy.
• Respectful: I am inclusive. I am resilient. I am kind.

What’s it like to be part of Team Rygor?

“Rygor is a great place with equal opportunities for everyone and they are Rewarding, Reliable and Respectful and choosing Rygor to grow your career is something no one can regret.” - Patrick, Technician.

About Rygor Group:

We are an award-winning, multi-franchise Dealer Group with branches across England, offering extensive coverage for customers throughout the M5, M4 and M42 corridors. Our business has gone from strength to strength in recent years, with significant investment in site renovations nationwide and exciting expansions, including the launch of a brand-new Mercedes-Benz Passenger Car Aftersales facility in 2024. Our commitment to excellence has earned us multiple industry and network awards, and in 2025, we were proud to be named Employer of the Year at the prestigious Motor Trader Awards. We also received the Silver award for our onboarding experience at the ICE awards, meaning that if you’re considering a new career with Rygor, you can be confident you’ll receive an award-winning induction and support from day one. We’re officially a Great Place to Work™ (multiple years running) and our company culture truly reflects our core values: Rewarding, Reliable, and Respectful. Exceptional customer service is at the heart of what we do and so is creating an environment where our team can thrive.

Rygor Group comprises of a diverse collection of UK automotive businesses, with a primary focus on trucks, vans, coaches, passenger cars, armoured vehicles, body repairs and coachbuilding. Through the hard work of our team members, we have secured our position as one of the UK’s top automotive Groups, with a turnover of circa £300m a year. Rygor Auto consists of three renowned brands: Mercedes-Benz, SAIC Maxus, and Higer Buses. We are home to the largest UK dealer group for Mercedes-Benz Commercial vehicles and also offer passenger car aftersales at select locations. Rygor Plant is an official partner of Hyundai, Mecalac, and Dieci. We offer a diverse range of high-performance equipment designed to meet the demands of sectors including construction, agriculture, rail, roadworks, aggregates, and beyond. Rygor Service Solutions is our independent fleet workshop division, specialising in full management of commercial vehicle fleets within customers premises, or totally mobile servicing solutions. We look after some of the UK’s largest fleets, including Tesco, Ocado, and Brakes. And are committed to keeping them on the road, serving their customers. Rygor Land Systems supply vehicles and systems for military, humanitarian and security operations. With a dedicated and focused team that can provide exacting customers with the support required to deliver the capability needed by operational staff located in the harshest environments around the world.