Marketing Manager

The Regional Manager, Marketing leads and oversees the development and execution of regional marketing campaigns and programs to engage clients and prospects across various channels. In this role, the individual is responsible for creating high-impact campaign and channel strategies aligned with business and audience priorities, needs, and challenges, driving revenue growth through effective messaging, communications, and engagement with target audiences.

A deep understanding of professional services buying processes and customer needs is essential to developing programs aligned with the sales cycle, cross‑selling, and client retention/expansion. This role serves as the liaison between Marketing and client-facing practice and sales teams to ensure alignment of priorities, as well as monitor and report on program performance. The role also ensures that marketing and business development efforts are aligned to maximize opportunities and drive increased conversion.

Duties and responsibilities, as they align to Ryan’s Key Results:

• People: Create a positive team member experience. Communicates and collaborates with marketing and practice colleagues to ensure standard practices and efficient information sharing across regions and practices.
• Client: Leads the creation of end-to-end marketing campaigns that maximize lead generation through collaboration with key stakeholders to understand and define optimal strategies. Works with practice to build specific marketing and sales collateral, presentations, and content that align with corporate brand standards. Analyzes performance and segments audiences for targeted outbound programs. Develops, maintains, and analyzes intelligence for current and prospective competitors. Recommends innovative marketing programs and approaches to increase the effectiveness of attracting new clients and growing existing key client accounts. Supports regional efforts to provide client training, communications, and content as needed to meet the needs of the Client Success team.
• Value: Determines ideal channel mix, including content marketing, paid media, email, social, sponsorships/memberships and other relevant channels, working with digital, events and communication teams to maximize impact. Creates enticing, customer-centric messaging and campaign assets that communicate and differentiate Ryan’s value in target industries, segments, and regions. Manages the development, design, copywriting, and production of marketing content in collaboration with the creative team and agencies, including advertising, brochures, case studies, media, and other relevant assets. Leads activities and processes, including gathering, analyzing, and tracking campaign data and maintaining plans and priorities while working with internal stakeholders. Builds and maintains a robust internal communications plan, including internal emails, enablement, and sales support materials such as sales sheets, webinars, tax alerts, etc. Develops and ensures consistent messaging and strategic positioning for all materials, event and campaign assets to deliver a recognizable and cohesive brand identity. Maintains a high level of awareness regarding activities in the Firm that may directly affect branding initiatives or procedural guidelines of the organization. Performs other duties as assigned.

Education And Experience:

• Bachelor’s degree (or equivalent) in Business, Marketing, Communications, or a related field.
• Minimum of 5 years’ relevant work experience, ideally in a professional services environment.
• Ability to execute projects and responsibilities with minimal direction, demonstrating a professional and articulate approach.
• Experience marketing to tax buyers desirable.

Computer Skills: To perform this job successfully, an individual must have intermediate skills in Microsoft® Word, Excel, Outlook, PowerPoint, Marketing Automation Solutions (i.e. Pardot, Marketo, Eloqua, HubSpot), and some familiarity with tools like PowerBi, ClickUp, and SmartSheet.