At a Glance
- Tasks: Lead and execute regional marketing campaigns to engage clients and drive revenue growth.
- Company: Join a dynamic firm with an award-winning culture and community outreach.
- Benefits: Competitive pay, flexible work, gym reimbursement, and tuition support after one year.
- Other info: Enjoy a flexible work environment and an accelerated career path.
- Why this job: Make a real impact in marketing while collaborating with creative teams and driving client engagement.
- Qualifications: 5+ years in marketing, preferably in professional services, with strong project execution skills.
The predicted salary is between 50000 - 65000 £ per year.
The Regional Manager, Marketing leads and oversees the development and execution of regional marketing campaigns and programs to engage clients and prospects across various channels. In this role, the individual is responsible for creating high-impact campaign and channel strategies aligned with business and audience priorities, needs, and challenges, driving revenue growth through effective messaging, communications, and engagement with target audiences. A deep understanding of professional services buying processes and customer needs is essential to developing programs aligned with the sales cycle, cross-selling, and client retention/expansion. This role serves as the liaison between Marketing and client-facing practice and sales teams to ensure alignment of priorities, as well as monitor and report on program performance. The role also ensures that marketing and business development efforts are aligned to maximize opportunities and drive increased conversion.
Responsibilities
- Create a positive team member experience.
- Communicates and collaborates with marketing and practice colleagues to ensure standard practices and efficient information sharing across regions and practices.
- Leads the creation of end-to-end marketing campaigns that maximize lead generation through collaboration with key stakeholders to understand and define optimal strategies.
- Works with practice to build specific marketing and sales collateral, presentations, and content that align with corporate brand standards.
- Analyzes performance and segments audiences for targeted outbound programs.
- Develops, maintains, and analyzes intelligence for current and prospective competitors.
- Recommends innovative marketing programs and approaches to increase the effectiveness of attracting new clients and growing existing key client accounts.
- Supports regional efforts to provide client training, communications, and content as needed to meet the needs of the Client Success team.
- Determines ideal channel mix, including content marketing, paid media, email, social, sponsorships/memberships and other relevant channels, working with digital, events and communication teams to maximize impact.
- Creates enticing, customer-centric messaging and campaign assets that communicate and differentiate Ryan's value in target industries, segments, and regions.
- Manages the development, design, copywriting, and production of marketing content in collaboration with the creative team and agencies, including advertising, brochures, case studies, media, and other relevant assets.
- Leads activities and processes, including gathering, analyzing, and tracking campaign data and maintaining plans and priorities while working with internal stakeholders.
- Builds and maintains a robust internal communications plan, including internal emails, enablement, and sales support materials such as sales sheets, webinars, tax alerts, etc.
- Develops and ensures consistent messaging and strategic positioning for all materials, event and campaign assets to deliver a recognizable and cohesive brand identity.
- Maintains a high level of awareness regarding activities in the Firm that may directly affect branding initiatives or procedural guidelines of the organization.
- Performs other duties as assigned.
Qualifications
- Bachelor's degree (or equivalent) in Business, Marketing, Communications, or a related field.
- Minimum of 5 years' relevant work experience, ideally in a professional services environment.
- Ability to execute projects and responsibilities with minimal direction, demonstrating a professional and articulate approach.
- Experience marketing to tax buyers desirable.
- Computer Skills: intermediate skills in Microsoft Word, Excel, Outlook, PowerPoint, Marketing Automation Solutions (i.e. Pardot, Marketo, Eloqua, HubSpot), and some familiarity with tools like PowerBi, ClickUp, and SmartSheet.
Benefits
- Competitive Compensation and Benefits
- Business Connectivity Reimbursement (Phone/Internet)
- Gym Membership or Equipment Reimbursement
- LinkedIn Learning Subscription
- Flexible Work Environment
- Tuition Reimbursement After One Year of Service
- Accelerated Career Path
- Award-Winning Culture & Community Outreach
Marketing Manager in City of Westminster employer: Ryan LLC
As a Marketing Manager at our firm, you will thrive in an award-winning culture that prioritises employee growth and collaboration. With a flexible work environment, competitive compensation, and unique benefits like tuition reimbursement and LinkedIn Learning subscriptions, we empower our team members to excel while making a meaningful impact in the professional services sector. Join us to lead innovative marketing campaigns that drive client engagement and revenue growth in a supportive and dynamic setting.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ryan LLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ryan LLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ryan LLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ryan LLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ryan LLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ryan LLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ryan LLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ryan LLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ryan LLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ryan LLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
