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- Tasks: Lead marketing strategies for the World Travel Market event and engage with diverse audiences.
- Company: Join RX Global, a leader in creating unforgettable events across 25 countries.
- Benefits: Enjoy flexible working hours, wellbeing initiatives, and opportunities for study assistance and sabbaticals.
- Why this job: Shape a flagship global event while making a meaningful impact in a collaborative environment.
- Qualifications: Strong marketing knowledge, relationship-building skills, and experience in audience engagement are essential.
- Other info: We promote inclusivity and offer a fair hiring process for all applicants.
The predicted salary is between 28800 - 48000 £ per year.
About our team
RX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients.
About the role
The Product Marketing Manager plays a pivotal role in driving growth and market penetration for the World Travel Market (WTM) event and its associated brand. This position is responsible for developing and executing comprehensive marketing plans aligned with the Event Value Proposition (EVP) and broader portfolio marketing strategies.
Key responsibilities include:
- Defining the total addressable market, identifying growth opportunities across key industries and segments, and implementing strategies to expand audience reach.
- Cultivating relationships with associations, analysts, influencers, media, and industry bodies, while serving as the onsite lead during the event.
- Actively participating in external events and industry communities to deepen market knowledge, stay ahead of trends, and gain a nuanced understanding of visitor and exhibitor needs.
- Collaborating with the sales team to ensure alignment on enablement initiatives and account-based marketing (ABM) strategies.
- Acting as the voice of the customer to inform Insight programs.
This is a unique opportunity to shape the future of a flagship global event—ranked among the Top 10 within RX—and to make a meaningful impact on the achievement of our marketing objectives.
Responsibilities
- Develop and execute marketing plans for assigned shows, ensuring alignment with EVP and portfolio marketing strategies.
- Identify market size, penetration, and growth opportunities across key industries and audience segments.
- Design and implement strategies to grow and engage target audiences.
- Build and maintain relationships with associations, media, analysts, influencers, and industry bodies.
- Represent the brand at events and lead onsite marketing execution.
- Create detailed marketing plans and objectives for both visitors and exhibitors.
- Collaborate with Sales on enablement and account-based marketing (ABM) initiatives.
- Contribute to persona development to enhance content and customer experience strategies.
Requirements
- Strong understanding of marketing principles and audience engagement strategies across diverse markets.
- Ability to assess market potential and identify inclusive growth opportunities.
- Skilled in building and maintaining collaborative relationships with external partners and stakeholders.
- Experience aligning marketing efforts with sales strategies, including account-based marketing.
- Clear, effective communicator with strong analytical and problem-solving skills.
- Confident in representing the brand in a variety of professional settings and forums.
- Comfortable working in cross-functional teams and contributing to shared goals.
- Proficient with marketing tools and performance reporting platforms; open to learning new technologies.
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
About Business
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form.
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
Product Marketing Manager employer: RX
Contact Detail:
RX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the World Travel Market (WTM) and its associated brands. Understanding their unique value propositions and target audiences will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network actively within the events and exhibitions industry. Attend relevant conferences, webinars, or local meetups to connect with professionals who can provide insights and potentially refer you to opportunities at RX Global.
✨Tip Number 3
Stay updated on the latest marketing trends and tools, especially those related to audience engagement and account-based marketing. Being well-versed in current strategies will position you as a knowledgeable candidate who can contribute effectively from day one.
✨Tip Number 4
Prepare to discuss how you've successfully built relationships with external partners in previous roles. Highlight specific examples that showcase your ability to collaborate and drive marketing initiatives, as this is crucial for the Product Marketing Manager role.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Product Marketing Manager position. Tailor your application to highlight how your skills and experiences align with the key responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter should not only introduce yourself but also demonstrate your passion for the role and the company. Use specific examples from your past experiences that showcase your marketing expertise and ability to drive growth, as mentioned in the job description.
Highlight Relevant Experience: In your CV, focus on your previous roles that involved marketing strategy development, audience engagement, and collaboration with sales teams. Use quantifiable achievements to illustrate your impact in those positions, such as increased market penetration or successful event execution.
Showcase Your Communication Skills: Since the role requires clear communication and relationship-building with various stakeholders, ensure your application reflects your strong communication skills. This can be demonstrated through well-structured writing and by mentioning any relevant experiences where you effectively communicated with external partners or represented a brand.
How to prepare for a job interview at RX
✨Understand the Event Value Proposition (EVP)
Make sure you have a solid grasp of the Event Value Proposition for the World Travel Market. Be prepared to discuss how your marketing strategies can align with this EVP and contribute to the overall goals of the event.
✨Showcase Your Relationship-Building Skills
Highlight your experience in building and maintaining relationships with external partners, such as associations and media. Prepare examples of how you've successfully collaborated with stakeholders in previous roles.
✨Demonstrate Market Knowledge
Research current trends in the travel and events industry. Be ready to discuss how these trends can impact audience engagement and growth opportunities, showcasing your ability to stay ahead of the curve.
✨Prepare for Cross-Functional Collaboration
Since collaboration with sales is crucial, think of ways you've worked effectively in cross-functional teams. Be ready to share specific instances where your contributions helped achieve shared goals.
