At a Glance
- Tasks: Lead innovative marketing strategies for a top global event in the business industry.
- Company: Join RX Global, a leader in events and exhibitions with a vibrant culture.
- Benefits: Enjoy flexible hours, generous holiday, health perks, and personal development opportunities.
- Other info: Dynamic work environment with a focus on well-being and career growth.
- Why this job: Shape the future of global business events while making meaningful connections.
- Qualifications: Experience in marketing, especially in events, and strong analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
Want to build your marketing career in a FTSE Top 10 company? Want to work on an exciting and dynamic event which defines what the global business events industry looks like?
About Our Team
RX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients.
About The Role
The Product Marketing Manager plays a pivotal role in driving growth, innovation, and market impact for IBTM World, the leading global event for the Business Events Industry. This is a high-visibility role at the heart of shaping how the brand connects with and grows its international community. Working at both strategic and executional levels, the PMM develops and delivers insight-led marketing plans aligned to the Event Value Plan (EVP) and wider portfolio strategy. They use market intelligence, customer insight, and data to size opportunities, identify new growth spaces, and continuously expand and evolve audience reach. The role is highly collaborative and outward-facing — building influential relationships with industry partners, associations, media, and key stakeholders, while acting as the on-site marketing lead and an ambassador for the brand at global industry events. In close partnership with Sales, the Product Marketing Manager drives enablement and account-based marketing initiatives that directly support commercial success. As a champion of the customer voice, they bring deep audience insight into planning and decision-making, helping shape the future direction, positioning, and long-term success of the portfolio. Alongside this, the PMM will play an exciting role launching a new event, helping bring a new proposition to market and contributing to its go-to-market strategy, positioning, and growth journey from day one.
Responsibilities
- Own and bring to life the marketing strategy for IBTM World, planning and delivering high-impact campaigns that align with the portfolio vision and strengthen the brand’s global reputation.
- Be the voice of the audience — using market insight, data, and real customer feedback to spot growth opportunities, shape priorities, and keep the event relentlessly relevant.
- Drive bold audience growth and engagement, designing creative, inclusive initiatives that attract, excite, and retain the global business events community.
- Build meaningful industry relationships, acting as a trusted partner to associations, media, influencers, and key stakeholders across the Business Events ecosystem.
- Lead from the front at live events, owning on-site marketing delivery, solving problems in real time, and representing IBTM World with energy, confidence, and professionalism.
- Translate strategy into action, creating clear, outcome-focused marketing plans that deliver measurable results for both visitor and exhibitor audiences.
- Work closely with Sales, ensuring campaigns, messaging, and account-based initiatives work seamlessly to drive commercial success.
- Champion the customer perspective, shaping audience personas and delivering content and experiences that truly resonate with planners, suppliers, and industry leaders.
Requirements
- Proven experience as a Marketing Manager, ideally within the events sector.
- Expertise in market analysis, campaign management, and data-driven strategic planning.
- Demonstrate an ability to work collaboratively with cross-functional teams in a matrix environment.
- Proficiency in marketing campaigns tools and performance analytics.
- A successful track record in implementing growth-driven marketing strategies.
- Experience or a keen interest in the business events industry.
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you
Benefits
At RX Global, we champion a balanced work-life culture that is both supportive and rewarding. Enjoy flexible working hours, wellbeing initiatives, and the opportunity to engage with meaningful causes. Here’s a glimpse of our benefits package:
- Generous holiday allowance with the option to buy additional days
- Health screening, eye care vouchers and private medical benefits
- Wellbeing programs
- Life assurance
- Access to a competitive contributory pension scheme
- Save As You Earn share option scheme
- Travel Season ticket loan
- Electric Vehicle Scheme
- Optional Dental Insurance
- Maternity, paternity and shared parental leave
- Employee Assistance Programme
- Access to emergency care for both the elderly and children
- RECARES days, giving you time to support the charities and causes that matter to you
- Access to employee resource groups with dedicated time to volunteer
- Access to extensive learning and development resources
- Access to employee discounts scheme via Perks at Work
About The Business
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants.
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
Event Marketing Manager in Richmond employer: RX Global
At RX Global, we pride ourselves on being an inclusive employer that values diversity and fosters a collaborative work culture. As a Marketing Data Operations Manager, you'll have the opportunity to lead a dynamic team in a hybrid working environment based in Düsseldorf, where creativity and strategic thinking are highly valued. We offer ample opportunities for professional growth, a varied role with significant impact, and a commitment to employee well-being through tailored benefits.
StudySmarter Expert Advice🤫
We think this is how you could land Event Marketing Manager in Richmond
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and fellow professionals. Remember, it’s all about building relationships that can lead to job opportunities.
✨Tip Number 2
Show up prepared! When you land an interview, research the company and its events thoroughly. Be ready to discuss how your skills can contribute to their marketing strategy and audience engagement.
✨Tip Number 3
Be the voice of the audience! During interviews, share insights on market trends and customer feedback you've gathered. This shows you understand the importance of audience connection in event marketing.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Event Marketing Manager in Richmond
Some tips for your application 🫡
Show Your Passion for Events:When you're writing your application, let your enthusiasm for the events industry shine through! We want to see how your experiences and interests align with our mission to create unforgettable experiences.
Be Data-Driven:Since this role is all about using market intelligence and customer insights, make sure to highlight any experience you have with data analysis or campaign management. We love seeing candidates who can back up their strategies with solid evidence!
Tailor Your Application:Don’t just send a generic CV and cover letter. Take the time to tailor your application to the specific role of Event Marketing Manager. Mention how your skills and experiences directly relate to the responsibilities outlined in the job description.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us that you’re serious about joining our team at RX Global!
How to prepare for a job interview at RX Global
✨Know Your Audience
Before the interview, research the company and its events. Understand their target audience and how they engage with them. This will help you speak confidently about how your marketing strategies can resonate with their community.
✨Showcase Your Data Skills
Be prepared to discuss how you've used market analysis and data-driven insights in your previous roles. Bring examples of successful campaigns you've managed and how you measured their impact. This will demonstrate your ability to drive growth and innovation.
✨Build Relationships
Highlight your experience in building partnerships within the industry. Share specific examples of how you've collaborated with stakeholders, media, or associations to enhance event marketing. This shows you understand the importance of networking in the business events sector.
✨Be Ready for On-Site Scenarios
Since the role involves leading on-site marketing at events, prepare for situational questions. Think about challenges you've faced during live events and how you resolved them. Show that you can think on your feet and represent the brand with energy and professionalism.
