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For Companies At a Glance
- Tasks: Drive marketing strategies for exciting trade shows and live events.
- Company: Join RX Global, a top FTSE company leading the events industry.
- Benefits: Enjoy flexible hours, wellbeing initiatives, and study assistance.
- Why this job: Be part of a dynamic team transforming global event engagement.
- Qualifications: Experience in marketing, preferably in events; strong analytical skills required.
- Other info: Opportunity to work in a diverse, inclusive environment with global reach.
The predicted salary is between 24000 - 48000 £ per year.
Join to apply for the Product Marketing Manager role at RX Global.
About Our Team
RX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients.
About The Role
The Product Marketing Manager is a key driver of growth and market penetration across our portfolio of shows. This role involves developing strategic marketing plans that align with the Employee Value Proposition and broader portfolio objectives.
The incumbent will assess the total addressable market, identify growth opportunities across industries and segments, and formulate strategies to expand audience reach. Acting as the onsite lead for the show, the Product Marketing Manager will cultivate relationships with associations, analysts, influencers, media, and industry bodies.
By engaging in external events and communities, the role deepens industry knowledge, tracks emerging trends, and gains a detailed understanding of visitor and exhibitor needs. Collaboration with the sales team is essential to ensure alignment on enablement initiatives and account-based marketing (ABM) strategies. Additionally, the Product Marketing Manager serves as the voice of the customer, contributing valuable insights to inform our Insight programmes.
This position offers an exciting opportunity to shape the future of our shows and play a vital role in achieving our marketing goals.
Responsibilities
- Develop and execute marketing plans for allocated shows, aligned with EVP and portfolio strategy.
- Define market size, penetration, and identify growth opportunities across key industries and segments.
- Propose and implement strategies to grow and engage target audiences.
- Build and manage relationships with associations, analysts, influencers, media, and industry bodies.
- Represent the brand at shows and external industry events, leading onsite activity.
- Create detailed marketing plans and objectives for both visitors and exhibitors.
- Collaborate with Sales on enablement and account-based marketing (ABM) initiatives.
- Support campaign planning with clear outcomes, working closely with Content & Engagement and Campaign teams.
Requirements
- Experience in developing and delivering integrated marketing plans.
- Strong understanding of market analysis and audience segmentation.
- Ability to build inclusive and engaging campaigns across diverse audiences.
- Skilled in stakeholder engagement and relationship management.
- Confident in representing a brand at live events and industry forums.
- Familiarity with ABM strategies and sales enablement practices.
- Comfortable working with cross-functional teams on content and campaign planning.
- Experience in budget planning, performance tracking, and ROI reporting.
Benefits
- Generous holiday allowance with the option to buy additional days.
- Health screening, eye care vouchers and private medical benefits.
- Wellbeing programs.
- Life assurance.
- Access to a competitive contributory pension scheme.
- Save As You Earn share option scheme.
- Travel Season ticket loan.
- Electric Vehicle Scheme.
- Optional Dental Insurance.
- Maternity, paternity and shared parental leave.
- Employee Assistance Programme.
- Access to emergency care for both the elderly and children.
- RECARES days, giving you time to support the charities and causes that matter to you.
- Access to employee resource groups with dedicated time to volunteer.
- Access to extensive learning and development resources.
- Access to employee discounts scheme via Perks at Work.
Seniority Level
- Mid-Senior level
Employment Type
- Full-time
Job Function
- Marketing and Sales
Industries
- Events Services
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
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Product Marketing Manager employer: RX Global
Contact Detail:
RX Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the events industry. Understanding current market dynamics and consumer behaviour will help you speak confidently about how you can contribute to RX Global's goals during interviews.
✨Tip Number 2
Network with professionals in the events sector, especially those who have experience with trade shows. Engaging with industry influencers can provide valuable insights and potentially lead to referrals that enhance your application.
✨Tip Number 3
Prepare to discuss specific marketing strategies you've implemented in the past. Be ready to share examples of how you've identified growth opportunities and successfully executed campaigns, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Showcase your collaborative skills by highlighting experiences where you've worked with cross-functional teams. This is crucial for the Product Marketing Manager role, so be prepared to discuss how you can foster teamwork at RX Global.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the events sector. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the events industry and your understanding of RX Global's mission. Mention specific strategies you've implemented in previous roles that align with the responsibilities of the Product Marketing Manager.
Showcase Your Achievements: Include quantifiable achievements in your application. For example, mention how your marketing strategies led to increased attendance at events or improved engagement metrics.
Research RX Global: Familiarise yourself with RX Global's events, particularly WTM London. Understanding their audience and market position will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at RX Global
✨Know Your Audience
Research RX Global and their events, especially WTM London. Understand their target audience and how your marketing strategies can align with their goals. This will show your genuine interest in the company and its mission.
✨Showcase Your Experience
Prepare to discuss your previous experience in marketing, particularly within the events sector. Highlight specific campaigns you've managed and the results achieved, focusing on data-driven strategies that led to growth.
✨Demonstrate Collaboration Skills
RX Global values teamwork, so be ready to share examples of how you've successfully collaborated with cross-functional teams. Discuss how you’ve worked with sales or other departments to enhance marketing efforts.
✨Prepare Questions
Have insightful questions ready for your interviewers. Ask about their current marketing strategies, challenges they face in the events industry, or how they measure success. This shows your proactive approach and eagerness to contribute.
