At a Glance
- Tasks: Lead the go-to-market strategy for digital products and drive cross-functional team success.
- Company: Join RX Global, a leader in events and exhibitions with a focus on innovation.
- Benefits: Enjoy generous holidays, health benefits, and extensive learning resources.
- Why this job: Make an impact by shaping digital product strategies and enhancing customer experiences.
- Qualifications: Experience in GTM or product marketing, strong communication, and data analysis skills.
- Other info: Flexible work options and a commitment to wellbeing and inclusivity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Do you enjoy supporting our Go-To-Market strategy to drive growth? Do you enjoy leading cross-functional sales teams to deliver success?
About our team
RX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients.
About the role
The Go-to-Market (GTM) Manager, Digital Products, will lead the end-to-end GTM strategy for RX’s digital product portfolio. Reporting to the Director of Digital Commercial Strategy & Enablement, this role acts as the voice to our customer about the digital portfolio proposition through GTM channels. Focusing on ensuring sales readiness and GTM effectiveness by partnering with Business Units (BUs) across marketing, sales, and customer success, while bringing back local go-to-market challenges and blockers to the team to inform asset roadmap and proposition development. This is a specialist role focused exclusively on the go-to-market of digital products and will be responsible for ensuring all assets and enablement are in place to take digital products to market successfully.
Responsibilities
- Champion of the voice to the customer across go-to-market channels and product experiences, while owning and evolving product propositions for both internal and external audiences.
- Partner with local GTM teams (marketing, sales, customer success) to drive best-in‑class GTM for digital products, ensuring consistent adoption of GTM best practices, and engagement in sales readiness and sales enablement initiatives.
- Collaborate with Product and UX teams to ensure consistent customer messaging.
- Identify and communicate GTM challenges from local markets to inform product development.
- Lead the execution of GTM strategies aligned with business unit goals.
- Build strong partnerships with global sales, marketing, and customer success teams.
- Support the Head of Performance Optimisation by capturing and scaling GTM best practices.
- Deliver sales enablement tools and training to support product launches and adoption.
Requirements
- Demonstrated experience in GTM or product marketing, ideally in a global B2B setting.
- Understanding of portfolio marketing and regional market dynamics.
- Experience supporting sales enablement and readiness for digital products.
- Strong communication and stakeholder engagement skills.
- Ability to translate technical product details into clear, customer‑focused messaging.
- Proficient in data analysis to assess GTM effectiveness and drive improvements.
- Skilled in project management, prioritisation, and cross‑functional collaboration.
- Committed to inclusive practices and continuous learning.
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long‑term goals.
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
- Generous holiday allowance with the option to buy additional days
- Health screening, eye care vouchers and private medical benefits
- Access to a competitive contributory pension scheme
- Save As You Earn share option scheme
- Travel Season ticket loan
- Electric Vehicle Scheme
- Maternity, paternity and shared parental leave
- Employee Assistance Programme
- Access to emergency care for both the elderly and children
- RECARES days, giving you time to support the charities and causes that matter to you
- Access to employee resource groups with dedicated time to volunteer
- Access to extensive learning and development resources
- Access to employee discounts scheme via Perks at Work
About the Business
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data‑driven insights and digital solutions. RX is part of RELX, a global provider of information‑based analytics and decision tools for professional and business customers.
Go-to-market (GTM) Manager, Digital Products employer: RX Global
Contact Detail:
RX Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go-to-market (GTM) Manager, Digital Products
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more connections we make, the better our chances of landing that GTM Manager role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience in go-to-market strategies and digital products. We want to see how you’ve driven success in previous roles!
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing common questions related to GTM strategies and sales enablement. We can even do mock interviews together to boost your confidence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at RX Global.
We think you need these skills to ace Go-to-market (GTM) Manager, Digital Products
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the GTM Manager role. Highlight your experience in go-to-market strategies and how it aligns with our digital products. We want to see how you can bring value to our team!
Showcase Your Communication Skills: Since this role involves a lot of stakeholder engagement, don’t forget to demonstrate your strong communication skills. Use clear, concise language in your application to reflect how you can translate technical details into customer-focused messaging.
Highlight Relevant Experience: Be sure to include any previous experience in product marketing or sales enablement, especially in a global B2B setting. We’re looking for someone who understands regional market dynamics and can drive best-in-class GTM practices.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at RX Global!
How to prepare for a job interview at RX Global
✨Know Your GTM Strategy
Before the interview, make sure you understand the fundamentals of Go-to-Market strategies, especially in the context of digital products. Be ready to discuss how you would approach GTM for RX's digital portfolio and share examples from your past experiences.
✨Showcase Cross-Functional Collaboration
Highlight your experience working with various teams like marketing, sales, and customer success. Prepare specific examples of how you've successfully led cross-functional initiatives and how you can bring that expertise to RX Global.
✨Communicate Clearly and Effectively
Since this role requires translating technical product details into customer-focused messaging, practice articulating complex ideas simply. Use clear examples to demonstrate your communication skills and how they can benefit RX's customers.
✨Be Data-Driven
Familiarise yourself with data analysis techniques relevant to assessing GTM effectiveness. Be prepared to discuss how you've used data to drive improvements in previous roles and how you plan to apply that at RX Global.