At a Glance
- Tasks: Lead innovative marketing strategies for global events and engage with industry leaders.
- Company: Join RX Global, a top player in the events industry, known for creativity and collaboration.
- Benefits: Enjoy flexible hours, generous holiday allowance, and wellbeing initiatives.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Shape the future of business events while making impactful connections worldwide.
- Qualifications: Experience in marketing, especially in events, and strong analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
Want to build your marketing career in a FTSE Top 10 company? Want to work on an exciting and dynamic event which defines what the global business events industry looks like?
About Our Team
RX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients.
About The Role
The Product Marketing Manager plays a pivotal role in driving growth, innovation, and market impact for IBTM World, the leading global event for the Business Events Industry. This is a high-visibility role at the heart of shaping how the brand connects with and grows its international community. Working at both strategic and executional levels, the PMM develops and delivers insight-led marketing plans aligned to the Event Value Plan (EVP) and wider portfolio strategy. They use market intelligence, customer insight, and data to size opportunities, identify new growth spaces, and continuously expand and evolve audience reach. The role is highly collaborative and outward-facing — building influential relationships with industry partners, associations, media, and key stakeholders, while acting as the on-site marketing lead and an ambassador for the brand at global industry events. In close partnership with Sales, the Product Marketing Manager drives enablement and account-based marketing initiatives that directly support commercial success. As a champion of the customer voice, they bring deep audience insight into planning and decision-making, helping shape the future direction, positioning, and long-term success of the portfolio. Alongside this, the PMM will play an exciting role launching a new event, helping bring a new proposition to market and contributing to its go-to-market strategy, positioning, and growth journey from day one.
Responsibilities
- Own and bring to life the marketing strategy for IBTM World, planning and delivering high-impact campaigns that align with the portfolio vision and strengthen the brand's global reputation.
- Be the voice of the audience — using market insight, data, and real customer feedback to spot growth opportunities, shape priorities, and keep the event relentlessly relevant.
- Drive bold audience growth and engagement, designing creative, inclusive initiatives that attract, excite, and retain the global business events community.
- Build meaningful industry relationships, acting as a trusted partner to associations, media, influencers, and key stakeholders across the Business Events ecosystem.
- Lead from the front at live events, owning on-site marketing delivery, solving problems in real time, and representing IBTM World with energy, confidence, and professionalism.
- Translate strategy into action, creating clear, outcome-focused marketing plans that deliver measurable results for both visitor and exhibitor audiences.
- Work closely with Sales, ensuring campaigns, messaging, and account-based initiatives work seamlessly to drive commercial success.
- Champion the customer perspective, shaping audience personas and delivering content and experiences that truly resonate with planners, suppliers, and industry leaders.
Requirements
- Proven experience as a Marketing Manager, ideally within the events sector.
- Expertise in market analysis, campaign management, and data-driven strategic planning.
- Demonstrate an ability to work collaboratively with cross-functional teams in a matrix environment.
- Proficiency in marketing campaigns tools and performance analytics.
- A successful track record in implementing growth-driven marketing strategies.
- Experience or a keen interest in the business events industry.
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you Benefits
At RX Global, we champion a balanced work-life culture that is both supportive and rewarding. Enjoy flexible working hours, wellbeing initiatives, and the opportunity to engage with meaningful causes. Here's a glimpse of our benefits package:
- Generous holiday allowance with the option to buy additional days.
- Health screening, eye care vouchers and private medical benefits.
- Wellbeing programs.
- Life assurance.
- Access to a competitive contributory pension scheme.
- Save As You Earn share option scheme.
- Travel Season ticket loan.
- Electric Vehicle Scheme.
- Optional Dental Insurance.
- Maternity, paternity and shared parental leave.
- Employee Assistance Programme.
- Access to emergency care for both the elderly and children.
- RECARES days, giving you time to support the charities and causes that matter to you.
- Access to employee resource groups with dedicated time to volunteer.
- Access to extensive learning and development resources.
- Access to employee discounts scheme via Perks at Work.
About The Business
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know.
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
Event Marketing Manager employer: RX Global
RX Global is an exceptional employer, offering a vibrant work culture that fosters creativity and innovation in the heart of the UK. As a FTSE Top 20 company, we provide our employees with unparalleled growth opportunities and the chance to make a significant impact through high-profile events like Inter Airport Global. Join us to be part of a dynamic team that values collaboration and rewards your contributions in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Event Marketing Manager
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with people in the business events sector. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion! When you get the chance to chat with potential employers, let your enthusiasm for event marketing shine through. Share your ideas on how you’d make an impact at their events.
✨Tip Number 3
Be prepared for interviews! Research the company and its events thoroughly. Bring insights and suggestions to the table that demonstrate your understanding of their brand and audience.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Event Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Event Marketing Manager role. Highlight your relevant experience in the events sector and showcase how your skills align with our mission at RX Global.
Showcase Your Creativity:We love innovative thinkers! Use your application to demonstrate your creative approach to marketing. Share examples of past campaigns or initiatives that had a significant impact, especially in the events space.
Be Data-Driven:Since we value market analysis and data-driven strategies, include specific metrics or results from your previous roles. This will show us how you can contribute to our growth and success at IBTM World.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with RX Global.
How to prepare for a job interview at RX Global
✨Know Your Audience
Before the interview, research the company and its events. Understand their target audience and how they engage with them. This will help you tailor your responses to show that you can be the voice of the audience and drive engagement.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've led, especially those that involved innovative strategies. Be ready to discuss how you used market intelligence and customer insights to create impactful campaigns that resonate with audiences.
✨Build Relationships
Highlight your experience in building industry relationships. Be prepared to discuss how you've collaborated with stakeholders, associations, and media in previous roles. This shows you understand the importance of networking in the events sector.
✨Be Ready to Problem-Solve
Since the role involves on-site marketing delivery, think of scenarios where you've had to solve problems quickly during events. Share these experiences to demonstrate your ability to lead confidently and professionally in high-pressure situations.
