At a Glance
- Tasks: Lead the strategic direction of our Marketing Technology ecosystem and drive measurable business value.
- Company: Join Elsevier, a global leader in information and analytics for science and healthcare.
- Benefits: Enjoy flexible working hours, wellbeing initiatives, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to innovation and sustainability.
- Why this job: Shape the future of marketing tech while making a real impact on global health and science.
- Qualifications: Experience in managing marketing technology platforms and strong stakeholder management skills.
The predicted salary is between 56250 - 68750 £ per year.
Are you passionate about shaping the future of marketing technology and ensuring platforms deliver measurable business value? Do you enjoy building strategic partnerships, influencing senior stakeholders, and creating a connected technology ecosystem that enables marketing teams to succeed?
About our Team
The Data and Analytics Centre of Excellence, part of the Elsevier Marketing Excellence division, helps marketers use data with confidence to drive customer and business value, by providing analytics, attribution and ROI insight, data governance, and the platforms and training that let teams self-serve.
About the Role
As a senior leader within the Data and Analytics Centre of Excellence, you will own the strategic direction of Elsevier’s Marketing Technology (MarTech) ecosystem. You will help ensure that marketing platforms deliver measurable value, align with business priorities, and support long-term growth through effective governance, investment planning, and stakeholder collaboration.
Responsibilities
- Develop and own a multi-year Marketing Technology strategy, identifying where to invest, consolidate, or retire platforms based on business need and market direction.
- Partner closely with Technology leadership to align the MarTech roadmap with broader technology architecture, data, and security standards.
- Horizon-scan the MarTech landscape to identify emerging tools and capabilities relevant to the business.
- Lead contract negotiations and renewals across the marketing platform portfolio.
- Own licence and seat management, ensuring allocation matches actual usage and need across teams.
- Manage vendor relationships at a strategic level, holding platforms accountable to roadmap commitments and value delivery.
- Partner with Technology to manage the overall MarTech budget, including forecasting, cost optimisation, and business case development for new investment.
- Act as the central connective point across Platform Product Managers, ensuring platforms are integrated and work together rather than in silos.
Requirements
- Significant experience managing or overseeing marketing technology platforms/solutions at a strategic level (e.g. CDPs, engagement/CRM platforms, social/CX tools, AI content tools).
- Strong track record of vendor negotiation, contract management, and budget ownership.
- Experience working cross-functionally with Technology teams, translating business needs into technical requirements without being a technical specialist yourself.
- Ability to build a coherent strategy across a fragmented tool landscape and influence senior stakeholders.
- Strong commercial acumen and comfort owning budgets and demonstrating ROI.
- Excellent stakeholder management and the ability to succeed through influence and collaboration rather than direct authority over platform teams.
Work in a Way That Works for You
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working Pattern
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
About the Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice.
At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world. We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.
Equal Opportunity Employer
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
Elsevier is a global leader in advanced information and decision support for science and healthcare. We believe that by working together with the communities we serve, we can shape human progress to go further, happen faster, and benefit all. We support continuous discovery and uphold the highest standards of content integrity, reliability, and reproducibility so the communities we serve can advance their field of science, healthcare or innovation with confidence.
By combining high-quality content with powerful analytics, we transform complexity into clarity and deliver mission-critical insights that help professionals make better decisions when it matters most. We deliver insights that help research institutions, governments, and funders achieve their goals. We help researchers discover and share knowledge, collaborate, and accelerate innovation. We help librarians provide verified, quality information to universities. We help innovators turn knowledge into new products. We help health professionals improve patient care and educators train the next generation of doctors and nurses.
Connecting quality content and innovative technologies, we make progress go further and happen faster. And by championing inclusion and sustainability, we ensure progress benefits all. With 9,500 employees, over 2,300 technologists in 5 major tech hubs, and more than 60 locations across the globe, we are committed to supporting the scientific and healthcare communities across the world. We offer a diverse range of opportunities across technology, commercial, business, and early career jobs. If you are looking for a career that inspires progress in science, innovation and health, and allows you to grow every day, find your team at Elsevier.
Senior Manager, Marketing Platforms employer: RX Brasil
Elsevier is an exceptional employer that fosters a collaborative and innovative work culture, particularly in the vibrant city of Amsterdam. With a strong commitment to employee wellbeing, flexible working hours, and numerous growth opportunities, we empower our team members to excel in their careers while contributing to meaningful advancements in science and healthcare. Join us to be part of a global leader where your expertise in AI and data science can make a significant impact on society.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Marketing Platforms
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RX Brasil and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RX Brasil are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RX Brasil on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RX Brasil. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Marketing Platforms
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RX Brasil. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RX Brasil:Show us that you’ve done your homework! In your application, briefly mention what you admire about RX Brasil’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RX Brasil
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RX Brasil will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RX Brasil, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
