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- Tasks: Plan and optimise paid social campaigns on platforms like LinkedIn and Meta.
- Company: Join RWS, an inclusive employer celebrating diversity and innovation.
- Benefits: Remote work, career growth opportunities, and a supportive team culture.
- Other info: Embrace a diverse workplace that values every language and culture.
- Why this job: Make an impact in a dynamic marketing role while working with passionate professionals.
- Qualifications: Experience in digital optimisation and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
The Paid Social Specialist is responsible for planning, executing, and optimizing paid social activity across key platforms including LinkedIn, Meta, and additional channels as appropriate, in order to drive awareness, demand, and pipeline growth for RWS. Operating within a modern, performance-led Growth Marketing function, this role focuses on using paid social as a scalable demand generation channel - influencing buying groups across the full funnel, from early awareness through to lead generation and opportunity creation. The Paid Social Specialist works closely with the Head of Paid Media to execute paid media strategy, partner with Campaign Managers on growth initiatives, and continuously test and optimize creative, audiences, and formats to improve performance and efficiency.
Key Responsibilities
- Optimize website and landing pages to improve conversion, engagement, and user journeys.
- Identify friction points and drop-offs; implement improvements (layout, messaging, CTAs, forms).
- Run A/B and multivariate tests, from setup to analysis and insights.
- Monitor performance metrics and turn data into actionable recommendations.
- Collaborate with Campaigns, Paid Media, SEO, and Lifecycle teams to improve conversion paths.
- Support personalization initiatives and ensure proper testing and implementation.
Skills & Experience
- Experience in CRO, digital optimization, or performance marketing.
- Hands-on A/B testing and website analytics experience.
- Strong analytical skills and understanding of user behavior.
- Knowledge of UX principles and conversion best practices.
- Familiar with tools like Google Analytics and HubSpot.
- Detail-oriented, structured, and data-driven mindset.
Life at RWS means working with smart people who are passionate about growing the value of ideas, data, and content by making sure organizations are understood. Our purpose is to unlock global understanding, recognising the value of every language and culture. We celebrate difference, are inclusive, and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career.
In return, we expect all our people to live by the values that unite us: to partner, putting clients first and winning together; to pioneer, innovating fearlessly and leading with vision and courage; to progress, aiming high and growing through actions; and to deliver, owning the outcome and building trust with our colleagues and clients. RWS embraces DEI and promotes equal opportunity, being an Equal Opportunity Employer and prohibiting discrimination and harassment of any kind.
RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements, and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.
RWS Values: Get the 3Ps right - Partner, Pioneer, Progress - and we’ll Deliver together as RWS.
Paid Social Specialist employer: RWS
Contact Detail:
RWS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Specialist
✨Tip Number 1
Get your networking game on! Connect with folks in the industry, especially those at RWS or similar companies. LinkedIn is a goldmine for this – drop them a message, engage with their posts, and show genuine interest in what they do.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in paid social. Highlight your A/B testing successes and any cool campaigns you've run. This will give you an edge when chatting with potential employers.
✨Tip Number 3
Prepare for interviews like a pro! Research RWS, understand their values, and think about how your experience aligns with their mission. Be ready to discuss how you can contribute to their growth marketing efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and are keen on being part of their inclusive culture.
We think you need these skills to ace Paid Social Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Social Specialist role. Highlight your experience with paid social platforms like LinkedIn and Meta, and show us how you've driven awareness and demand in previous roles.
Show Off Your Analytical Skills: We love data-driven decision-making! Include examples of how you've used analytics tools like Google Analytics or HubSpot to optimise campaigns. Share any A/B testing experiences that led to improved performance.
Be Authentic: At RWS, we value diversity and inclusion. Don’t hesitate to let your personality shine through in your application. Share your unique perspective and how it aligns with our values of partnering, pioneering, and progressing.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you into the process smoothly!
How to prepare for a job interview at RWS
✨Know Your Platforms
Make sure you’re well-versed in the key platforms mentioned in the job description, like LinkedIn and Meta. Familiarise yourself with their advertising features and how they can be leveraged for demand generation. This will show your potential employer that you’re not just a candidate, but someone who understands the tools of the trade.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with A/B testing and website analytics. Bring examples of how you've used data to drive decisions in past roles. RWS values a data-driven mindset, so demonstrating your ability to turn metrics into actionable insights will set you apart.
✨Understand User Behaviour
Brush up on UX principles and conversion best practices. Be ready to talk about how you’ve identified friction points in user journeys and what improvements you implemented. This shows that you can think critically about user experience, which is crucial for the Paid Social Specialist role.
✨Embrace Diversity and Inclusion
Since RWS is committed to diversity and inclusion, be prepared to discuss how you’ve contributed to an inclusive work environment in the past. Share any experiences that highlight your understanding of different perspectives and how they can enhance team performance.