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- Tasks: Manage and optimise PPC campaigns to drive qualified traffic and revenue.
- Company: Join RWS, a diverse and inclusive company focused on global understanding.
- Benefits: Competitive salary, growth opportunities, and a supportive work environment.
- Other info: Work with passionate individuals dedicated to making a global impact.
- Why this job: Be part of a dynamic team that values innovation and collaboration.
- Qualifications: Experience in PPC management and strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
The PPC Specialist is responsible for the hands-on management, optimisation, and scaling of paid search, display, and programmatic advertising across RWS’s global digital ecosystem. As part of a modern, performance-led Growth Marketing team, this role focuses on capturing high-intent demand, accelerating pipeline creation, and improving efficiency across the paid funnel. The PPC Specialist works closely with the Head of Paid Media to execute channel strategy, test new approaches, and ensure paid investment delivers measurable commercial outcomes. This role plays a critical part in connecting growth campaigns, content, and landing experiences — ensuring paid media drives not just traffic, but qualified demand and revenue impact.
Key Responsibilities
- Plan, execute, and optimise PPC campaigns across paid search, display, and programmatic
- Manage keywords, audience targeting, bidding strategies, and budget pacing
- Run continuous testing (ad copy, formats, audiences, bidding) to improve performance
- Collaborate with CRO and Digital teams to optimise landing pages and post-click journeys
- Align paid media activity with campaigns, ICPs, and funnel stages
- Track and report on performance (CPC, CPA, conversion rate, pipeline impact)
Skills & Experience
- Strong experience managing PPC and display campaigns in a B2B environment
- Hands-on expertise with Google Ads and programmatic platforms
- Strong analytical skills with ability to turn data into actions
- Experience working in demand generation or growth marketing teams
- Experience with global or multi-region campaigns
- Familiarity with analytics and attribution tools
- Experience collaborating with CRO or digital optimization teams
Life at RWS - If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you’ll love life at RWS. Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career.
In return, we expect all our people to live by the values that unite us: to partner, putting clients first and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients. RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.
RWS Values
Get the 3Ps right – Partner, Pioneer, Progress – and we’ll Deliver together as RWS.
Paid Search Specialist employer: RWS
Contact Detail:
RWS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Specialist
✨Tip Number 1
Get to know the company inside out! Research RWS and understand their values, mission, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common PPC-related questions. Think about your past experiences and how they align with the role. We want you to showcase your analytical skills and hands-on expertise confidently!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the RWS family!
We think you need these skills to ace Paid Search Specialist
Some tips for your application 🫡
Show Your PPC Passion: When you're writing your application, let your enthusiasm for PPC shine through! Share specific examples of campaigns you've managed and the results you've achieved. We love seeing how you've made a difference in previous roles.
Tailor Your Application: Make sure to customise your application for the Paid Search Specialist role. Highlight your experience with Google Ads and programmatic platforms, and connect your skills to the key responsibilities mentioned in the job description. We want to see how you fit into our team!
Be Data-Driven: Since this role is all about optimising performance, include metrics and data in your application. Talk about how you've used analytics to drive decisions and improve campaign outcomes. We appreciate candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our awesome team at RWS!
How to prepare for a job interview at RWS
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of PPC campaigns, especially in a B2B context. Be ready to discuss your hands-on experience with Google Ads and programmatic platforms, as well as any specific strategies you've used to optimise campaigns.
✨Show Off Your Analytical Skills
Prepare to demonstrate how you've turned data into actionable insights in previous roles. Think of specific examples where your analytical skills led to improved performance metrics like CPC or conversion rates, and be ready to share these during the interview.
✨Collaborate Like a Pro
Since this role involves working closely with other teams, be prepared to talk about your experience collaborating with CRO or digital optimisation teams. Highlight any successful projects where teamwork played a key role in achieving campaign goals.
✨Align with RWS Values
Familiarise yourself with RWS's values of Partner, Pioneer, Progress, and Deliver. Think about how your personal values align with theirs and be ready to discuss how you can contribute to their mission of unlocking global understanding through your work.