At a Glance
- Tasks: Plan and optimise paid social campaigns on platforms like LinkedIn and Meta.
- Company: Join RWS, a diverse and inclusive company focused on global understanding.
- Benefits: Enjoy a remote work environment with opportunities for personal and professional growth.
- Other info: Collaborate with passionate teams in a dynamic, supportive workplace.
- Why this job: Make an impact by driving awareness and demand through innovative marketing strategies.
- Qualifications: 3+ years in B2B performance marketing with strong analytical skills.
The predicted salary is between 67500 - 82500 £ per year.
The Paid Social Specialist is responsible for planning, executing, and optimizing paid social activity across key platforms including LinkedIn, Meta, and additional channels as appropriate, in order to drive awareness, demand, and pipeline growth for RWS. Operating within a modern, performance-led Growth Marketing function, this role focuses on using paid social as a scalable demand generation channel — influencing buying groups across the full funnel, from early awareness through to lead generation and opportunity creation. The Paid Social Specialist works closely with the Head of Paid Media to execute paid media strategy, partner with Campaign Managers on growth initiatives, and continuously test and optimize creative, audiences, and formats to improve performance and efficiency.
Key Responsibilities
- Optimize website and landing pages to improve conversion, engagement, and user journeys.
- Identify friction points and drop-offs; implement improvements (layout, messaging, CTAs, forms).
- Run A/B and multivariate tests, from setup to analysis and insights.
- Monitor performance metrics and turn data into actionable recommendations.
- Collaborate with Campaigns, Paid Media, SEO, and Lifecycle teams to improve conversion paths.
- Support personalization initiatives and ensure proper testing and implementation.
Skills & Experience
- Experience in CRO, digital optimization, or performance marketing.
- At least 3 years of experience working B2B.
- Hands-on A/B testing and website analytics experience.
- Strong analytical skills and understanding of user behavior.
- Knowledge of UX principles and conversion best practices.
- Familiar with tools like Google Analytics and HubSpot.
- Detail-oriented, structured, and data-driven mindset.
RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.
Paid Social Specialist in Maidenhead employer: RWS
RWS is an exceptional employer that champions inclusivity and diversity, making it a vibrant place for individuals to thrive. With a strong commitment to employee growth, RWS offers opportunities to lead innovative engineering teams while working on cutting-edge technology in a supportive remote environment. The company fosters a culture of collaboration and empowerment, ensuring that every team member can contribute meaningfully to the mission of unlocking global understanding.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Specialist in Maidenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RWS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RWS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RWS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RWS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Specialist in Maidenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RWS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RWS:Show us that you’ve done your homework! In your application, briefly mention what you admire about RWS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RWS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RWS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RWS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
