Enterprise Campaign Manager

The Enterprise Growth Campaign Manager is a hands-on marketer responsible for designing, executing, and optimizing integrated marketing campaigns that drive measurable pipeline across enterprise accounts with a particular focus on NASA and EMEA markets. This role owns campaign activation from brief to reporting, bringing together the right channels, audiences, and messages to generate demand and accelerate revenue. Working closely with Product Marketing, Content, Sales, and SDR teams, this person ensures that campaign strategy translates into tangible business outcomes. They are equally comfortable in the data and in the details - using AI tools and marketing technology to work smarter, move faster, and continuously improve performance.

Key Responsibilities

• Plan and execute end-to-end integrated demand generation campaigns across digital, paid media, ABM, email, webinars, and content syndication with a strong focus on driving NASA and EMEA enterprise pipeline.
• Translate product marketing messaging and content strategy into compelling campaign architecture, defining target segments, CTAs, channel mix, and success metrics.
• Own campaign timelines, briefs, asset requirements, and approval workflows, coordinating across Content, Digital, Creative, and Growth teams.
• Lead campaign kick-offs, ensuring all stakeholders understand their roles, outputs, and timings.
• Drive pipeline contribution across the full funnel - from top-of-funnel awareness through to MQL generation and SQL progression - with accountability for North American targets.
• Collaborate closely with Sales and SDR teams to ensure tight lead flow, campaign-to-conversation alignment, and a continuous feedback loop that improves conversion.
• Execute and support ABM tactics in partnership with the Growth Marketing team, identifying high-value accounts and tailoring campaign touchpoints accordingly.
• Partner with Product Marketing to ensure campaign messaging reflects ICPs, use cases, and current market opportunity, especially across Generate, Transform, and Protect solution pillars.
• Work with Regional Marketing to adapt global campaign assets for NASA and EMEA audiences and local market needs.
• Align with Digital & DX teams on landing page requirements, CRO, and on-site components to maximize conversion from paid and organic traffic.
• Support Lifecycle Marketing by passing campaign themes and audience signals for post-lead nurture and behavior-driven journeys.
• Track and analyze campaign performance across the full funnel (CTR, conversion rates, MQLs, SQLs, pipeline sourced and influenced), with a particular eye on metrics.
• Review weekly dashboards, produce insight summaries, and contribute to quarterly campaign reviews.
• Run A/B tests and make data-driven optimization recommendations to improve campaign efficiency and ROI.
• Ensure learnings feed back into Product Marketing, Content, and Segment Leads to continuously sharpen targeting and messaging.
• Use AI tools (such as generative AI platforms, AI-assisted analytics, and automation capabilities in HubSpot/Salesforce) to increase campaign output, accelerate testing, and improve personalization at scale.
• Stay current on emerging AI applications in B2B marketing and actively bring new approaches to the team.
• Apply AI literacy across the role from drafting briefs and optimizing copy, to interpreting performance data and generating campaign insights faster.

Skills & Experience

• 5+ years of hands-on experience in B2B marketing, with a focus on demand generation and integrated campaign execution.
• Proven track record managing multi-channel campaigns that drive measurable pipeline ideally with direct exposure to NASA and EMEA markets or enterprise accounts.
• Strong experience working with Sales and SDR teams to achieve shared revenue goals, with a clear understanding of the full demand funnel.
• Hands-on knowledge of HubSpot (preferred), ClickUp and Salesforce for campaign execution, lead management, and reporting.
• Data-driven with the ability to translate campaign performance into clear insights and actionable optimization decisions.
• Excellent project management skills - able to run multiple campaigns simultaneously in a fast-paced, collaborative environment.
• Demonstrated AI literacy: active user of AI tools to accelerate work, improve output quality, and scale personalization.
• Highly collaborative and a proactive communicator across global, cross-functional teams.

Life at RWS

If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you'll love life at RWS. Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career.

In return, we expect all our people to live by the values that unite us: to partner, putting clients first and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients. RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.

Covid Vaccination

All RWS employees hired for positions that require working on-site at RWS offices, customer offices, travel on behalf of RWS, and/or in-person meetings will be required to comply with the RWS USA COVID-19 Vaccination and Testing Policy. RWS complies with federal, state, and local laws regarding accommodations related to this policy.