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For Companies At a Glance
- Tasks: Lead product marketing initiatives and execute go-to-market strategies for IP solutions.
- Company: Join RWS Group, a leader in technology-enabled language and intellectual property services.
- Benefits: Enjoy a collaborative culture, remote work options, and opportunities for personal growth.
- Why this job: Be part of a dynamic team that values innovation and diversity while driving global understanding.
- Qualifications: Bachelor's degree or relevant experience; 3-5 years in Product Marketing or Management required.
- Other info: RWS promotes equal opportunity and a discrimination-free workplace.
The predicted salary is between 28800 - 48000 £ per year.
Job Purpose
As experienced and driven Product Marketing Manager, you will support our growing Intellectual Property portfolio and help to shape and execute our go-to-market strategy for our IP solutions, ensuring alignment with revenue growth, customer retention and satisfaction goals.
Your responsibilities will span product launches, cross-functional enablement and strategic marketing initiatives that highlight our value to customers and strengthen our leadership in the market.
About Marketing
At RWS Group Marketing, we play a critical role in supporting the overall business strategy of RWS as a leading provider of technology-enabled language, content, and intellectual property services. Our team operates within a group marketing operating model that enables us to collaborate effectively with our global colleagues to deliver best practice marketing solutions that drive growth and brand awareness.
Our group marketing operating model is designed to ensure that we can leverage the best practices and expertise from across the company, while also tailoring our marketing efforts to the specific needs of our customers and target audiences. This includes working closely with our divisional marketing teams to ensure that we are delivering consistent messaging and branding across all of our markets, while also developing localized marketing strategies that resonate with our target customers.
In addition to our focus on best practice, we are also committed to building brand awareness, thought leadership content and equity through every interaction with our customers and stakeholders. As part of our commitment to best practice and brand awareness, we are constantly seeking out new and innovative ways to connect with our audience and deliver results. This includes developing and executing marketing that engages our customers and drives growth, as well as leveraging our own technologies and emerging trends to stay ahead of the curve and provide our customers with innovative and engaging experiences that they won\’t find anywhere else.
Ultimately, our role as a group marketing team is to support the overall business strategy of RWS by driving growth, building brand awareness, and delivering exceptional customer and digital experiences. We do this by leveraging our expertise in marketing best practice, our deep understanding of our customers and target audiences, and our commitment to innovation and growth. We are proud to be a critical part of the one RWS team, and we look forward to continuing to drive success and growth for the company in the years to come.
Job Overview
Key Responsibilities
- Conduct market research, competitor analysis, and win/loss interviews.
- Monitor industry trends and translate insights into product and messaging recommendations.
- Develop and maintain buyer personas.
- Manage product launches and releases, including coordinating cross-functional teams and ensuring successful execution.
- Lead the development of product positioning and messaging. Work closely with the product & engineering teams.
- Define unique value propositions for different customer segments.
- Develop and maintain strategic messaging frameworks aligned with buyer personas.
- Work with content and demand gen teams to create thought leadership and funnel specific assets.
Key Deliverables
- Coordinated launch and release plans.
- Creation of assets (e.g., landing pages, webinars).
- Strategic messaging frameworks.
- Documented value propositions for customer segments.
- Thought leadership and funnel-specific content assets.
- Sales tools: pitch decks, one-pagers, battlecards, case studies, etc.
Skills & Experience
- Bachelor’s degree or experience in B2B technology organisation is required.
- 3-5 years of experience in Product Marketing or Product Management within a mid-to-large sized corporation.
It would be great if you also had…
- Product Marketing experience in software, data or services
- Prior experience working in the IP (intellectual property) industry.
- B2B Product Marketing experience
- Experience with a global/multi-national matrix organization
Life at RWS
Life at RWS–If you like the idea of working with smart people who are passionate aboutgrowing the value of ideas, data and content by making sure organizations are understood, then you’ll love life at RWS.
Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career.
In return, we expect all our people to live by the values that unite us:to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage,to progress, aiming high and growing through actions andto deliver, owning the outcome and building trust with our colleagues and clients.
RWS embraces DEIand promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.
RWS Values
Get the 3Ps right –Partner, Pioneer, Progress– and we´llDelivertogether as RWS.
Recruitment Agencies:RWS Holdings PLC does not accept agency resumes. Please do not forward any unsolicited resumes to any RWS employees. Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.
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Product Marketing Manager - IP Solutions employer: RWS Group
Contact Detail:
RWS Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - IP Solutions
✨Tip Number 1
Familiarise yourself with the latest trends in intellectual property and product marketing. This will not only help you understand the market better but also allow you to engage in meaningful conversations during interviews, showcasing your knowledge and enthusiasm for the role.
✨Tip Number 2
Network with professionals in the IP industry and product marketing field. Attend relevant webinars, workshops, or conferences to connect with potential colleagues and learn about their experiences. This can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful product launches or marketing strategies you've been involved in. Highlight your ability to coordinate cross-functional teams and how your contributions led to measurable outcomes, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Research RWS Group's current products and marketing initiatives. Understanding their existing portfolio and how they position themselves in the market will enable you to tailor your discussions and demonstrate your genuine interest in contributing to their success.
We think you need these skills to ace Product Marketing Manager - IP Solutions
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within B2B technology or the IP industry. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for product marketing and your understanding of the IP solutions market. Mention specific achievements that align with the responsibilities outlined in the job description.
Showcase Relevant Skills: Emphasise skills such as market research, competitor analysis, and cross-functional collaboration. Provide examples of how you've successfully managed product launches or developed strategic messaging frameworks in previous roles.
Highlight Cultural Fit: Demonstrate your alignment with RWS's values of partnership, innovation, and progress. Share experiences that reflect your commitment to diversity and inclusion, as well as your ability to work collaboratively in a team environment.
How to prepare for a job interview at RWS Group
✨Understand the IP Landscape
Familiarise yourself with the current trends and challenges in the intellectual property sector. Being able to discuss recent developments or case studies will demonstrate your knowledge and passion for the field.
✨Showcase Your Product Marketing Experience
Prepare specific examples from your past roles that highlight your experience in product marketing, especially in B2B technology. Be ready to discuss how you have successfully managed product launches and developed strategic messaging frameworks.
✨Align with Company Values
Research RWS's values of Partner, Pioneer, and Progress. Think of ways you can illustrate how your personal values align with theirs during the interview, as cultural fit is often just as important as skills.
✨Prepare Questions for Them
Have insightful questions ready to ask your interviewers about their marketing strategies and how they measure success. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.
