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- Tasks: Manage and optimise PPC campaigns to drive qualified traffic and revenue.
- Company: Join RWS, a diverse and inclusive company focused on global understanding.
- Benefits: Competitive salary, growth opportunities, and a collaborative work environment.
- Other info: Work with passionate individuals and embrace diversity in a supportive culture.
- Why this job: Be part of a dynamic team that values innovation and impact in digital marketing.
- Qualifications: Experience in PPC management and strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
The PPC Specialist is responsible for the hands-on management, optimisation, and scaling of paid search, display, and programmatic advertising across RWS’s global digital ecosystem. As part of a modern, performance-led Growth Marketing team, this role focuses on capturing high-intent demand, accelerating pipeline creation, and improving efficiency across the paid funnel. The PPC Specialist works closely with the Head of Paid Media to execute channel strategy, test new approaches, and ensure paid investment delivers measurable commercial outcomes. This role plays a critical part in connecting growth campaigns, content, and landing experiences — ensuring paid media drives not just traffic, but qualified demand and revenue impact.
Key Responsibilities
- Plan, execute, and optimise PPC campaigns across paid search, display, and programmatic.
- Manage keywords, audience targeting, bidding strategies, and budget pacing.
- Run continuous testing (ad copy, formats, audiences, bidding) to improve performance.
- Collaborate with CRO and digital teams to optimise landing pages and post-click journeys.
- Align paid media activity with campaigns, ICPs, and funnel stages.
- Track and report on performance (CPC, CPA, conversion rate, pipeline impact).
Skills & Experience
- Strong experience managing PPC and display campaigns in a B2B environment.
- Hands-on expertise with Google Ads and programmatic platforms.
- Strong analytical skills with ability to turn data into actions.
- Experience working in demand generation or growth marketing teams.
- Experience with global or multi-region campaigns.
- Familiarity with analytics and attribution tools.
- Experience collaborating with CRO or digital optimisation teams.
Life at RWS
If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you’ll love life at RWS. Our purpose is to unlock global understanding. This means our work fundamentally recognises the value of every language and culture. We celebrate difference, are inclusive, and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career.
In return, we expect all our people to live by the values that unite us: to partner (putting clients first and winning together), to pioneer (innovating fearlessly and leading with vision and courage), to progress (aiming high and growing through actions), and to deliver (owning the outcome and building trust with our colleagues and clients).
DEI Statement
RWS embraces DEI and promotes equal opportunity. RWS is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.
RWS Values
Get the 3Ps right – Partner, Pioneer, Progress – and we’ll Deliver together as RWS.
Paid Search Specialist in London employer: RWS Group
Contact Detail:
RWS Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your PPC campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to PPC management. Be ready to discuss your strategies and how you've optimised campaigns in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Paid Search Specialist in London
Some tips for your application 🫡
Show Your PPC Passion: When you're writing your application, let your enthusiasm for PPC shine through! Share specific examples of campaigns you've managed and the results you've achieved. We love seeing candidates who are genuinely excited about driving growth through paid media.
Tailor Your Application: Make sure to customise your application to match the job description. Highlight your experience with Google Ads and programmatic platforms, and don’t forget to mention any B2B campaign successes. This helps us see how you fit into our team and the role!
Be Data-Driven: Since this role is all about optimising performance, include metrics that showcase your analytical skills. Talk about how you've turned data into actionable insights in past roles. We want to know how you can help us improve efficiency across the paid funnel!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our awesome team at RWS!
How to prepare for a job interview at RWS Group
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of PPC and display campaigns, especially in a B2B context. Be ready to discuss specific strategies you've used in the past, including how you've managed keywords, audience targeting, and budget pacing.
✨Show Off Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing how you've turned data into actionable insights. Bring examples of how you've tracked performance metrics like CPC, CPA, and conversion rates, and how these influenced your campaign decisions.
✨Collaborate Like a Pro
Since this role involves working closely with other teams, think of examples where you've successfully collaborated with CRO or digital optimisation teams. Highlight how these collaborations improved landing pages and post-click journeys.
✨Align with RWS Values
Familiarise yourself with RWS's core values: Partner, Pioneer, Progress, and Deliver. Be prepared to share how your personal values align with theirs and how you can contribute to their mission of unlocking global understanding.