At a Glance
- Tasks: Lead global paid media strategy and drive impactful campaigns.
- Company: Join RWS Group, a forward-thinking company committed to innovation.
- Benefits: Full-time role with opportunities for growth and a diverse work environment.
- Other info: RWS values diversity and promotes an inclusive workplace.
- Why this job: Shape the future of paid media and make a real impact on business success.
- Qualifications: Experience in paid media strategy and strong leadership skills.
The predicted salary is between 36000 - 60000 £ per year.
The Group Head of Paid Media is responsible for the strategic ownership, execution, and performance of all global paid media activities across RWS. This role owns the full end‑to‑end paid media ecosystem, covering strategy design, campaign execution, performance analysis, optimisation, and more. Acting as an in‑house hands‑on expert, you will manage agency relationships, drive measurable return on ad spend (ROAS), and ensure paid media consistently contributes to pipeline, revenue, and overall marketing effectiveness. You will also shape the vision for how RWS leverages paid channels today and in the future.
Key Responsibilities
- Own the end‑to‑end global paid media strategy across all business lines, markets, and channels.
- Set ambitious yet achievable paid media goals, directly aligned with marketing pipeline, revenue targets, and company growth objectives.
- Act as the in‑house thought leader for paid media, advising senior leadership on trends, new opportunities, and competitive positioning.
- Campaign Ownership to pioneer, innovating fearlessly and leading with vision and courage; to progress, aiming high and growing through actions; and to deliver, owning the outcome and building trust with colleagues and clients.
RWS embraces DEI and promotes equal opportunity; we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements, and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.
RWS Values
Get the 3Ps right – Partner, Pioneer, Progress – and we’ll Deliver together as RWS.
Head of Paid Media employer: RWS Group
RWS Group is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. As the Head of Paid Media, you will have the opportunity to lead strategic initiatives that directly impact the company's growth while benefiting from a supportive environment that prioritises employee development and diversity. With a commitment to equal opportunity and a focus on achieving ambitious goals, RWS offers a rewarding career path for those looking to make a meaningful impact in the marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Paid Media
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more connections you make, the better your chances of landing that Head of Paid Media role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies highlighting your successful campaigns and strategies. This will demonstrate your hands-on experience and thought leadership in paid media.
✨Tip Number 3
Prepare for interviews by researching RWS Group thoroughly. Understand their values, goals, and current paid media strategies. Tailor your responses to show how you can contribute to their vision.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the RWS team.
We think you need these skills to ace Head of Paid Media
Some tips for your application 🫡
Show Your Strategic Side:When applying for the Head of Paid Media role, make sure to highlight your experience in developing and executing paid media strategies. We want to see how you've set ambitious goals and achieved them, so don’t hold back on sharing specific examples!
Be Data-Driven:Since this role is all about performance analysis and optimisation, include metrics that showcase your success in previous campaigns. We love numbers, so if you can demonstrate measurable return on ad spend (ROAS) or other key performance indicators, it’ll definitely catch our eye.
Showcase Your Leadership Skills:As a thought leader in paid media, we’re looking for someone who can advise and inspire others. In your application, share instances where you’ve led teams or influenced senior leadership decisions. This will help us see your potential to shape our vision at RWS.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at RWS!
How to prepare for a job interview at RWS Group
✨Know Your Numbers
As the Head of Paid Media, you'll need to demonstrate a strong grasp of metrics like ROAS and campaign performance. Brush up on your data analysis skills and be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Strategic Vision
RWS is looking for someone who can shape the future of their paid media strategy. Prepare to share your vision for leveraging paid channels effectively. Think about innovative strategies you've implemented before and how they could apply to RWS.
✨Be Ready to Discuss Agency Relationships
Since managing agency relationships is key, come prepared with examples of how you've successfully collaborated with agencies in the past. Highlight any challenges you faced and how you overcame them to achieve campaign goals.
✨Emphasise DEI Commitment
RWS values diversity, equity, and inclusion. Be ready to discuss how you've fostered an inclusive environment in your previous roles and how you plan to continue this commitment at RWS. This shows that you align with their core values.
