At a Glance
- Tasks: Manage and update digital content for the Navigate app and onboard screens.
- Company: Join Marella Cruises, a leader in the cruise industry with a vibrant entertainment team.
- Benefits: Enjoy competitive pay, travel opportunities, and a fun work environment.
- Other info: Dynamic role with opportunities for creativity and career growth.
- Why this job: Be at the forefront of enhancing passenger experiences through innovative digital content.
- Qualifications: Strong admin skills, digital marketing experience, and a passion for cruising.
The predicted salary is between 30000 - 40000 € per year.
The Digital Content Manager is required to input, upload and administer the digital content which is displayed within the ‘Navigate app’, and on plasma screens and ‘Way-finders’ onboard a specified Marella Cruise Ship. The department consists of a team of Entertainment Hosts, Production Cast Members, a Technical Manager and team of Technicians, a Children’s Host Team, as well as a Musical Director and team of Resident Musicians. In addition to all resident Crew/Officers within the Entertainment Department, fly on/off Guest Entertainers will also join the department’s complement each week.
Working mainly alongside the Assistant Cruise Director who is responsible for the scheduling and programming of events, activities and shows, you must ensure that the daily ‘Cruise News’ and all digital signage and the onboard app are kept up to date with daily programmes, advertising and menu changes. Supporting other departments with revenue generation via the advertising mediums, is also a vital part of your role. You will also support the Entertainment Technical Manager and Assistant Cruise Director with daily tasks such as operating Cinema movies, supporting the creation of the Cinema schedule and uploading files for pool deck screen usage.
Responsibilities
- To advertise and promote the entertainment package and onboard events/activities via the ‘Navigate’ app and ship-wide digital signage, whilst adhering to brand standards at all times.
- To input and update the daily activity timetable via the digital content system.
- To run daily passenger feedback reports and send to the distribution list.
- To perform screen takeovers for various special one-off events.
- To regularly change and update the restaurant menus displayed on the ship’s ‘Way-finders’, as required by the F&B Manager.
- To ensure restaurant opening times are continually updated and correct.
- To liaise with F&B and shore side support to display restaurant specials and advertisements.
- To create playlists for the advertising slides, ensuring variety and relevance to the area of the ship.
- To recognise the need for adaptation of the advertising, to suit the current itinerary and demographic; react where necessary.
- To update venue/outlet opening timings on the system, as instructed by the ship’s revenue partners.
- To liaise with the shore-side support mediums, when new advertising and signage is required, and in turn upload these to the system.
- To host two Navigate App help desk drop-in sessions on embarkation day at reception (for the benefit of new passengers).
- To assist the Broadcast Manager in the playing of Cinema movies and editing of ship videos (if skills allow).
- To create a daily pool deck schedule for the pool deck screen and upload it to the pool deck system to be played each morning.
- Assist the Entertainment and M Club Hosts with passenger facing embarkation and disembarkation duties if assistance is required by this team.
- Other digital and admin duties and tasks to support the entertainment offering, as required by the Assistant Cruise Director and Cruise Director.
- Whilst inputting information into the ship’s app, to also extract the day’s activity and entertainment information from the ‘Entertainment Layout’ (supplied by the Assistant Cruise Director) and copy/input this information into the daily ‘Cruise News’ (passenger daily newsletter) via Microsoft Publisher.
- Overall responsibility for collating and inputting text/adverts into the Cruise News from other departments.
- To ensure your appearance and grooming guidelines remain as outlined in the crew handbook are maintained, at all times (this is a uniformed role).
- Personally, and alongside members of the Entertainment Team, assist the hotel operation on challenging days; with gangway assistance and crowd control (ad hoc).
- Interface with the ship’s Management Team.
- To uphold the standards set out in your training.
- A position of onboard responsibility will be held with regards to emergency procedures, guest mustering and drills (full training received on board).
Experience & Skillset
- The Digital Content Manager should hold strong administration and computer skills, with the ability to learn the on-board CMS (content management system).
- A good command of the English language, both verbal and written.
- Professional experience in either digital marketing or administration.
- A good knowledge of the cruising industry and the family leisure market.
- Experience of revenue promotion.
- Expertise in photography, branding or video editing an advantage.
- Ability to work autonomously.
- Proactive in devising and pitching projects to management around improving the passengers’ digital experience onboard and elevating revenue opportunities for concession partners.
Task List:
- Regularly checking emails and responding to/actioning requests.
- Updating of daily activity and entertainment timetable (changes over @ Midnight).
- Morning, afternoon & evening checks of all digital signage – checking for IT issues, incorrect text placement and appropriateness of content. Report any IT issues which cannot be rectified yourself, to the ship’s IT Team.
- Updating of restaurant menus and timings, as per the requests of the F&B Manager and Restaurant Manager/Head Waiters.
- Updating of Broad Street Shops timings and/or promotions – liaise with Shop Manager.
- Creating and scheduling the daily activities from entertainment and adverts – Photo Gallery, Shops, Salon, Casino, Bars etc. Regularly seeking new promotion opportunities.
- Hiding of previous day’s activities and adverts in Octopus.
- Reviewing adverts and highlights and liaise with TUI HQ and the Hotel Director to put together updates and amendments which are needed.
- Creation of playlists for screens around the ship – regularly changing these.
- Liaise with Destination Services for weekly updates of their slides.
- Updating the ‘Meet the Team’ module as and when required (Officer changeovers).
- Updating daily gangway signage (AOB times etc) – prior to arrival each day/evening before.
- Daily ‘What’s on Tonight’ slide – outside BCC – update with evening’s show.
- Based on the Cruise Layout/Entertainment Planner, liaise with both the ACD and BCM and create a pool deck screen daily schedule – ensuring movies, daily TV show, live camera work (for large pool formats), Virtual Band, holding slides/logos and other relevant platforms are scheduled in a balanced way each day, covering all operation hours (creating variety for passengers and avoiding repetition).
- Pull and send out (as per the distribution list) the daily Navigate feedback report.
- Partake in embarkation/disembarkation duties in the cruise terminal on changeover days. Liaise with the Senior Entertainment Host for duties requiring manning.
- Partake in passenger drills and all safety training, as per the ship’s emergency procedures.
- As a member of the Entertainment Department, please remain flexible to assist the Cruise Director where required, in supporting the operation with digital media.
- Take full ownership of the digital content around the vessel and build the role of DCM, producing a handover manual for future reliefs.
Digital Content Manager - Marella Cruises employer: RWS Global
Marella Cruises is an exceptional employer, offering a vibrant work culture that prioritises creativity and collaboration among its diverse entertainment team. Employees benefit from unique opportunities for personal and professional growth while working in a dynamic environment at sea, where they can contribute to enhancing the passenger experience through innovative digital content management. With a focus on employee well-being and development, Marella Cruises fosters a supportive atmosphere that encourages initiative and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Manager - Marella Cruises
✨Tip Number 1
Network like a pro! Get chatting with people in the industry, especially those who work for Marella Cruises. Attend events, join online forums, and don’t be shy to slide into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your digital content projects, whether it’s social media campaigns or app designs. Bring it along to interviews or share it online. This is your chance to shine and demonstrate what you can bring to the table!
✨Tip Number 3
Be proactive! If you see a gap in their digital content or have ideas for improvement, pitch them! Companies love candidates who take initiative. It shows you’re not just looking for a job, but you’re genuinely interested in enhancing their brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll get all the latest updates on job openings and company news. Don’t miss out on your dream role with Marella Cruises!
We think you need these skills to ace Digital Content Manager - Marella Cruises
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Content Manager role. Highlight your experience with digital content management and any relevant skills that match the job description. We want to see how you can bring value to our team!
Show Off Your Skills:Don’t hold back on showcasing your technical skills! If you’ve got experience with content management systems, digital marketing, or even video editing, let us know. We love seeing candidates who can hit the ground running.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen and ready to join the StudySmarter family!
How to prepare for a job interview at RWS Global
✨Know Your Digital Content
Familiarise yourself with the digital content management systems and tools mentioned in the job description. Be ready to discuss your experience with similar platforms and how you can leverage them to enhance the onboard passenger experience.
✨Showcase Your Creativity
Prepare examples of past projects where you've successfully created or managed digital content. Think about how you can pitch innovative ideas for improving the Navigate app and digital signage, as well as how to engage passengers through creative advertising.
✨Understand the Cruise Industry
Brush up on your knowledge of the cruising industry and family leisure market. Be prepared to discuss trends and how they might influence the digital content strategy for Marella Cruises, showing that you understand the audience you'll be catering to.
✨Demonstrate Team Collaboration Skills
Since this role involves working closely with various teams, think of examples that highlight your ability to collaborate effectively. Discuss how you’ve worked with different departments in the past to achieve common goals, especially in a fast-paced environment like a cruise ship.
