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- Tasks: Join our team to support digital marketing projects and enhance brand engagement.
- Company: RWK Goodman is a progressive Top 100 law firm focused on unlocking potential and creating positive impact.
- Benefits: Enjoy a dynamic, inclusive culture with career development opportunities and flexible working arrangements.
- Why this job: This role offers hands-on experience in digital marketing and a chance to make a real impact.
- Qualifications: Ideal candidates should have a passion for video production, strong communication skills, and a desire to learn.
- Other info: We prioritise inclusivity and support applicants with disabilities throughout the recruitment process.
The predicted salary is between 28800 - 48000 £ per year.
We are recruiting for a Digital Marketing Executive to join our Oxford team. This role will support the Digital Marketing Manager (DMM) and wider Marketing Team in the delivery of projects across the portfolio of RWK Goodman websites and digital assets. Help to optimise performance of and drive traffic to specific business areas dictated by the strategic input from legal-service teams. The role is focussed on using technical expertise across all elements of digital marketing. Enhancing brand engagement and assisting with copywriting, multi-media production and social media are key, whilst delivering reporting across all digital platforms.
This is an Oxford based role, but there will be occasional requirement to travel to any of the RWK Goodman office locations as well as locations necessary for content production such as but not limited to client offices, production studios and client homes.
Key Responsibilities- Supporting the Digital Marketing Manager on the running and implementation of digital marketing activity
- Assisting with video content production, written assets, design, and podcasts
- Managing and developing social media platforms and user engagement
- Providing editorial guidance on best practice for SEO, sub-edit written content and write marketing copy
- Providing support on adhoc website updates (Wordpress) for associated content and campaigns and assisting in the monitoring of digital advertising platforms
- Using reporting tools to analyse performance of content and campaigns, such as but not limited to, Google suite of analytics tools and SEM Rush
- Any other reasonable duties as requested by the Digital Marketing team and MBD Director in relation to the day-to-day digital marketing operations and campaigns
- Whilst the role is based in Oxford and will focus on Oxford offices accordingly, it will also occasionally require work outside of designated office and outside of normal office hours
- Support with the running of the RWK Goodman social media channels
- Support with the production of video, written and podcast content
- Work with the Digital Marketing Manager to devise and deliver a social media content strategy
- Provide advice and guidance to teams in their day to day use of social media and provide follow-on training where needed
- Optimise engagement metrics
- Support and monitor paid social media campaigns
- Assist in maintaining and improving the RWK Goodman websites
- Assist in the uploading and updating of imagery, copy and video content
- Support the wider team in tracking engagement performance
- Use keyword research to provide editorial guidance on content
- Use analytical tools to monitor page performance and make recommendations for improvements
- Experience and desire to develop video production and distribution
- Experience and desire to develop written, editorial content
- Ability to provide analysis of engagement and performance statistics
- Excellent organisation capability with the ability to effectively prioritise
- Solid understanding of Microsoft Office suite and other relevant IT platforms
- Strong communication skills both written and verbal
- Comfortable with the Adobe Suite of products, in particular Photoshop and Premier Pro.
- Understanding of CRM, event planning and administration
- Familiarity with email marketing and CRM systems
- Comfortable with GA4
- Comfortable with Content Management System (Wordpress) or similar
Digital Marketing Executive employer: RWK Goodman
Contact Detail:
RWK Goodman Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the RWK Goodman brand and its digital presence. Understanding their tone, style, and the type of content they produce will help you align your ideas and suggestions with their existing strategies during interviews.
✨Tip Number 2
Showcase your knowledge of digital marketing tools, especially Google Analytics and SEM Rush. Be prepared to discuss how you've used these tools in past roles to analyse performance and optimise campaigns, as this is crucial for the Digital Marketing Executive position.
✨Tip Number 3
Prepare examples of your experience with video production and social media management. Highlight specific projects where you successfully increased engagement or improved brand visibility, as this will demonstrate your hands-on skills relevant to the role.
✨Tip Number 4
Network with current or former employees of RWK Goodman on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your interview process.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in areas like video production, social media management, and content creation. Use keywords from the job description to align your skills with what RWK Goodman is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills can contribute to RWK Goodman's goals. Mention specific projects or experiences that demonstrate your ability to enhance brand engagement and drive traffic.
Showcase Your Technical Skills: Highlight your familiarity with tools mentioned in the job description, such as Google Analytics, SEM Rush, and WordPress. Provide examples of how you've used these tools to analyse performance and improve digital marketing strategies.
Demonstrate Communication Skills: Since strong written and verbal communication skills are essential, include examples of your copywriting and editorial work. You might also want to mention any experience you have in training others on social media best practices.
How to prepare for a job interview at RWK Goodman
✨Showcase Your Digital Skills
Make sure to highlight your experience with digital marketing tools and platforms, especially those mentioned in the job description like Google Analytics and SEM Rush. Be prepared to discuss specific projects where you've successfully used these tools to drive engagement or improve performance.
✨Prepare for Content Production Questions
Since the role involves video production and copywriting, be ready to share examples of your previous work in these areas. If possible, bring a portfolio or links to content you've created, as this will demonstrate your capabilities and creativity.
✨Understand Their Brand and Audience
Research RWK Goodman’s brand values and target audience before the interview. This will help you tailor your responses and show that you understand their mission and how your skills can contribute to their goals.
✨Demonstrate Your Team Spirit
The company values a collaborative culture, so be sure to express your enthusiasm for teamwork. Share examples of how you've successfully worked with others in past roles, particularly in a marketing context, to achieve common goals.
