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For Companies At a Glance
- Tasks: Create engaging copy for web pages, emails, and social media to inspire investors.
- Company: Join RWinvest, a leading UK property investment company redefining investment storytelling.
- Benefits: Enjoy flexible working, ongoing training, and access to exciting company events.
- Why this job: Be part of a creative team driving impactful marketing in a fast-growing industry.
- Qualifications: Strong storytelling skills, a solid portfolio, and a passion for engaging content are essential.
- Other info: Experience with AI tools is a plus; real estate knowledge is beneficial but not required.
The predicted salary is between 28800 - 43200 £ per year.
Overview
At RWinvest, we\’re redefining the way people invest in property. As a leading UK-based property investment company, we don\’t just promote developments, we craft compelling stories that help investors see the bigger picture. We\’re now looking for a Creative Copywriter who is not only a master with words but keeps up with the latest in AI, marketing trends, and content strategy.
This role is ideal for a creative thinker who understands the power of storytelling in driving engagement and conversions across landing pages, emails, social, and everything in between. You\’ll be someone who can harness the power of AI, but knows how to shape content into something original, on-brand, and powerful.
What You\’ll Do
- Craft engaging, informative, and conversion-driven copy for web pages, landing pages, email campaigns, social media, brochures, and digital ads
- Feed into and use RWinvest\’s tone of voice to create content that educates, excites, and inspires potential investors
- Use narrative hooks, unexpected facts, and \”show, don\’t tell\” methods to make complex ideas feel accessible and memorable
- Craft punchy one-liners to grab attention. Follow with rich, descriptive passages that immerse readers in RWinvest\’s world
- Use vivid, engaging language that sparks emotion and paints clear pictures
Use AI as a Launchpad
- Leverage AI tools such as ChatGPT and Perplexity to support ideation, drafting, and editing, but always re-visiting and re-shaping content into something distinctly human and uniquely \”RWinvest.\”
- Stay ahead of AI trends in copywriting to improve efficiency and effectiveness across the marketing funnel
Optimise, Adapt, and Improve
- Revise and refine content using data and performance insights to drive better engagement and lead generation
Tell the RWinvest Story
- Simplify complex property investment topics into accessible, inspiring narratives that resonate with a global audience
- Contribute to long-form content (investment guides, property brochures and blog articles) that reinforce our market leadership
Collaborate Across Teams
- Work closely with the wider team to create compelling campaigns that tell consistent brand stories
- Be a proactive voice in brainstorming and creative kick-offs. You will play a key part in bringing our marketing to life
Maintain Quality & Consistency
- Uphold our brand style guide, tone of voice, and messaging framework across all content
- Proofread and quality check everything you write (and sometimes others\’ work too)
Requirements
Skills & Experience We\’re Looking For
- A talent and passion for storytelling
- A strong portfolio showcasing a range of tone and content types
- Exceptional command of written and spoken English is essential
- The ability to produce clear, engaging, and grammatically flawless content that aligns with our brand voice
- You\’ll understand how to mix tempo and tone, using a storyteller\’s toolkit to keep readers engaged from the first word to the last
- Experience using AI tools as part of your workflow, but a clear understanding of their limitations
- Strong attention to detail and ability to work to tight deadlines
- Real estate or investment copywriting experience is a bonus, but not essential
- Confident communicator who can bring ideas to the table and take feedback constructively
Benefits
- A chance to be part of one of the UK\\\’s fastest-growing property brands
- Work on high-impact marketing campaigns that reach a global audience
- Be at the forefront of AI innovation in property marketing
- A collaborative, creative team environment based in our Liverpool HQ
- Ongoing training, development and growth opportunities
- Access to company benefits, events, and performance incentives
- Potential for flexible working
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Creative Copywriter employer: RWinvest
Contact Detail:
RWinvest Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Copywriter
✨Tip Number 1
Familiarise yourself with RWinvest's brand voice and storytelling style. Dive into their existing content to understand how they engage their audience and what makes their narratives compelling. This will help you align your creative ideas with their established tone.
✨Tip Number 2
Stay updated on the latest AI tools and marketing trends relevant to copywriting. Being knowledgeable about these can give you an edge in discussions during interviews, showcasing your proactive approach to integrating technology into your writing process.
✨Tip Number 3
Prepare to discuss specific examples of how you've used storytelling in your previous work. Highlight instances where your copy has driven engagement or conversions, as this will demonstrate your ability to create impactful content that aligns with RWinvest's goals.
✨Tip Number 4
Network with professionals in the property investment sector. Engaging with industry experts can provide insights into current trends and challenges, which you can leverage to tailor your approach and show your understanding of the market during the application process.
We think you need these skills to ace Creative Copywriter
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Creative Copywriter position at RWinvest. Tailor your application to highlight how your skills and experiences align with their needs.
Showcase Your Portfolio: Include a strong portfolio that demonstrates your storytelling ability and versatility in different content types. Make sure to highlight examples that reflect the tone and style RWinvest is looking for.
Craft a Compelling Cover Letter: Write a cover letter that not only introduces yourself but also showcases your passion for storytelling and your understanding of AI in copywriting. Use this opportunity to explain why you are a perfect fit for RWinvest.
Proofread and Edit: Ensure that all your written materials are free from grammatical errors and typos. Quality and attention to detail are crucial for a copywriting role, so take the time to proofread everything before submission.
How to prepare for a job interview at RWinvest
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your ability to craft compelling narratives. Be ready to discuss how you can simplify complex topics and engage readers through storytelling, as this is crucial for the Creative Copywriter role.
✨Familiarise Yourself with AI Tools
Since the role involves leveraging AI for content creation, make sure you understand how tools like ChatGPT can enhance your writing process. Discuss your experience with these tools and how you can use them to support your creative workflow.
✨Understand RWinvest's Brand Voice
Research RWinvest’s tone of voice and messaging framework before the interview. Be prepared to explain how you would adapt your writing style to align with their brand while maintaining originality and engagement.
✨Prepare for Collaborative Scenarios
As collaboration is key in this role, think of examples where you've successfully worked with teams to create campaigns. Be ready to discuss how you contribute to brainstorming sessions and how you handle feedback constructively.
