RW Landscaping Ltd | Lincolnshire/Cambridgeshire | Hybrid | Flexible Part-Time to Full-Time
About Us
RW Landscaping Ltd is an established, family-led commercial grounds maintenance, tree surgery, vegetation management and winter maintenance contractor operating across Lincolnshire, Cambridgeshire and Norfolk.
We work with public and private-sector organisations including schools, commercial and industrial sites, property/facilities managers, developers and estates. Safety, sustainability, compliance and long-term client relationships are central to our “Thrive. Comply. Support.” ethos.
The Opportunity
We’re creating a new in-house Marketing & Growth position to help drive the next stage of the company’s growth.
This isn’t simply a social media role. You’ll work directly with the Director and take ownership of marketing activity with one overriding objective:
We’re looking for a commercially minded marketing generalist. You don’t need to be an expert in every area below, but should have strong experience in several and be keen to develop the others.
Key Responsibilities
- Manage and continually improve our WordPress website
- SEO blogs, backlinks, case studies and location/service content
- Develop visibility across Google and emerging AI search platforms
- Manage and optimise Google Ads, Meta/Facebook/Instagram Ads and other appropriate paid campaigns
- Own LinkedIn, Facebook, Instagram and YouTube content
- Develop and manage a consistent content calendar
- Film projects on-site using cameras/drone equipment and edit professional video content, Reels and Shorts
- Help develop the Director’s personal brand and YouTube presence
- Create graphics, brochures, capability statements, case studies and marketing materials
- Maintain consistent branding across vehicles, website, social media and other channels
- Identify and research prospective commercial clients and decision-makers
- Develop B2B lead-generation and outreach campaigns
- Manage CRM, pipelines, follow-ups, email campaigns and client nurturing
- Identify relevant tenders, frameworks and commercial opportunities
- Help nurture existing accounts and identify cross-selling opportunities
- Use AI and automation to improve marketing, research, content, lead generation and reporting
- Monitor competitors and identify new marketing opportunities
- Track leads, conversions, advertising ROI, pipeline value and revenue generated from marketing activity
Who We’re Looking For
Experience in several of the following would be particularly valuable:
- SEO
- WordPress
- Google Ads
- Meta Ads
- Video Editing
- Content Creation
- Graphic Design
- Email Marketing
- CRM
- B2B Lead Generation
- AI Tools
You’ll be creative, commercially minded, organised and comfortable working independently. You’ll also need to be happy occasionally visiting operational sites to capture content.
Experience within B2B services, facilities management, landscaping, construction or similar sectors would be advantageous but isn’t essential.
Formal marketing qualifications are welcome, but we’re more interested in demonstrable skills, creativity and results.
Flexible Working
This position can initially be part-time with flexible hours, combining home, office and occasional site working.
For the right person, there is genuine potential to increase hours, responsibility and remuneration as the role develops, with progression towards Marketing & Growth Manager / Head of Marketing & Growth.
You’ll have considerable freedom to help build our marketing function, introduce new ideas and directly influence the company’s growth.
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