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- Tasks: Drive business impact by analysing marketing data and optimising strategies.
- Company: Join Confused.com, a leader in the FinTech industry with a collaborative culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be a key player in shaping marketing strategies and driving real change.
- Qualifications: Experience in data analysis and strategic marketing decision-making.
- Other info: Work with a talented team and gain insights across the entire business.
The predicted salary is between 36000 - 60000 £ per year.
This is a hybrid role. You'll be expected to join us at one of our main hubs (London or Cardiff) approximately twice a month for key team meetings, workshops, and planning sessions.
About us: In 2002, we became the first insurance comparison site. Our purpose? To make the process of sorting your insurance, utilities or personal finances as easy as possible. We’re part of RVU, a group of online brands that include Uswitch, Tempcover and money.co.uk. As a group, we use our shared knowledge to empower people and help them make decisions confidently across a range of household services. Confused.com is at the cutting edge of the FinTech industry, so we’re always looking for extraordinary talent. If you love what you do, get in touch today!
About the Role: As a Senior Marketing Data Scientist at Confused.com, you will be a crucial driver of business impact, bridging the gap between complex data and strategic marketing decisions. In this role, we are looking for a strategic analytical leader who will quantify the effectiveness of our marketing strategy. You will partner closely with Marketing, Finance, and leadership to optimize our multi-million pound marketing budget and shape the future of our growth.
This isn’t just a maintenance role; it’s a strategic challenge. Our analytics function is on a mission to evolve from a reactive reporting team into a proactive, value-generating engine, and this role is fundamental to that shift. You will be a key architect of this change, bringing the critical causal inference expertise needed to elevate our team’s technical standards and help us generate new, high-value ideas directly from our data.
About the team: Reporting to our Head of Analytics, you will join our central Data Science sub-team, a high-impact group of specialists that functions as an internal centre of excellence. While your primary focus will be on marketing, your causal inference expertise is so critical that your projects will span the entire business, supporting key decisions in our Partnerships and Comparison teams as well. This provides a unique and broad view of our entire operations.
- What is the true incremental impact of our TV advertising on car insurance sales?
- How should we reallocate our budget between different marketing channels to maximize ROI?
- What is the true impact of our promotional offers on customer acquisition and retention?
- Which customer segments are most responsive to our marketing efforts and why?
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Information Technology and Engineering
Industries: Internet Marketplace Platforms
Location: London, England, United Kingdom
Senior Marketing Data Scientist in London employer: RVU
Contact Detail:
RVU Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Data Scientist in London
✨Tip Number 1
Network like a pro! Reach out to current employees at Confused.com on LinkedIn. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by brushing up on your causal inference skills. Be ready to discuss how you can turn complex data into actionable marketing strategies that drive results.
✨Tip Number 3
Showcase your past successes! Bring examples of how you've optimised marketing budgets or improved ROI in previous roles. Numbers speak louder than words!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Senior Marketing Data Scientist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Data Scientist role. Highlight your experience with causal inference and strategic marketing decisions, as these are key aspects of the job. We want to see how your skills can bridge the gap between data and impactful marketing strategies.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background aligns with our mission at Confused.com. Don’t forget to mention your experience in optimising marketing budgets and driving business impact.
Showcase Your Analytical Skills: In your application, be sure to showcase your analytical skills and any relevant projects you've worked on. We’re looking for someone who can quantify marketing effectiveness, so include specific examples of how you've done this in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. This way, we can easily track your application and ensure it gets the attention it deserves. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at RVU
✨Know Your Data Inside Out
As a Senior Marketing Data Scientist, you’ll need to demonstrate your expertise in data analysis and causal inference. Brush up on relevant case studies and be ready to discuss how you've used data to drive marketing decisions in the past. Show them you can bridge the gap between complex data and strategic insights.
✨Understand Their Business Model
Familiarise yourself with Confused.com and its position within the FinTech industry. Understand their marketing strategies and how they measure success. This will help you tailor your answers to show how your skills can directly impact their business goals.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve real-world problems they face, like reallocating marketing budgets or measuring the impact of advertising. Prepare specific examples from your experience where you’ve tackled similar challenges, showcasing your analytical thinking and strategic approach.
✨Show Your Collaborative Spirit
This role involves working closely with various teams, so highlight your teamwork skills. Be ready to discuss how you’ve collaborated with marketing, finance, or leadership in previous roles. Emphasise your ability to communicate complex data insights in a way that’s accessible to non-technical stakeholders.
