Marketing Analyst in Cardiff

Hybrid: 2 days per week in-office

In 2002, we became the first insurance comparison site. Our purpose? To make the process of sorting your insurance, utilities or personal finances as easy as possible. We’re part of RVU, a group of online brands that include Uswitch, Tempcover and money.co.uk. As a group, we use our shared knowledge to empower people, and help them make decisions confidently across a range of household services. Confused.com is at the cutting edge of the FinTech industry, so we’re always looking for extraordinary talent. If you love what you do, get in touch today!

The role: As a Marketing Analyst at Confused.com, you will be crucial in driving business impact and decision-making by bridging the gap between data and insight. We are looking for a proactive analyst who will identify opportunities for deep analytics on customer behaviour and marketing performance by working closely with a variety of teams and stakeholders from across the business. As a member of the marketing analytics team, you will partner with the marketing teams across a variety of channels and play a pivotal role in crafting the ultimate user experience for Confused.com customers. Join us on our mission to allow anyone in the UK to confidently and effortlessly find insurance plans which suit their needs, empowering consumers to make confident decisions. We strive to simplify some of the most complex and daunting consumer marketplaces, to genuinely improve the lives of our users.

We answer questions like:

• ‘How successful was our most recent email campaign?’
• ‘What impact does our rewards scheme have on retention and customer lifetime value?’
• ‘How can we improve customer segmentation to provide a more personalised customer experience?’
• ‘What incentives drive and influence transacting and acquisition on our funnels and channels?’

What you’ll be doing:

• You’ll be using tools and databases including Databricks, Tableau, LDP and Python, to tackle important problems that we’re only just starting to understand, in order to:
• Manage data from its raw format to an output of comprehensive dashboards, creating compelling, actionable and high-value bespoke analysis that allow for data storytelling and decision making.
• Collaborate with, and influence peers across marketing, product, engineering, and the wider business to make data-driven decisions guided through split tests.
• Explore data for new insights and recommendations to improve marketing strategies across our businesses.
• Participate in company wide analytics initiatives to advance our analytical capabilities and keep us one step ahead of the business and industry requirements.
• Working closely with other departments, including marketing and engineering to integrate and implement solutions giving you opportunities to expand your knowledge and explore new capabilities.

What we’re looking for:

• Experience in marketing analytics, with a good understanding of marketing channels.
• Track record of driving business decisions and impact.
• Strong SQL skills; particularly in reference to Databricks with experience in using analytical and data tooling such as Python, Tableau, Git, dbt etc.
• Understanding of data engineering concepts and practices, with the ability to work with engineering to translate business requirements and ensure the data is structured appropriately for the required analytics.
• Experience with data modeling, ETL process and/or data pipeline creation.
• Exposure to Data Science methodologies and a desire to learn more about AI/ML.
• Comfortable managing multiple projects and priorities, ensuring the highest value work gets accomplished in a proactive and timely manner and ability to communicate complex results in a clear, accessible way.
• Ambassador for data, demonstrated ability to work with multi disciplinary teams and advocate for data driven decisions.

You don’t need to tick off everything on this list - so don’t let that hold you back from applying. There are plenty of opportunities to learn with us!

Our commitment to you: At RVU, we are dedicated to developing valuable, inclusive, and user-friendly products and services that deliver positive outcomes for all of our customers. To achieve this it’s essential that our teams reflect the diverse range of people in our community. We believe in being the change we wish to see in the world, by embracing our differences and holding ourselves accountable to being open and inclusive teammates and wider community members.

What we offer:

• 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance).
• A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”.
• Employer matching pension contributions up to 7.5%.
• A one-off £300 “Work from Home” budget to help contribute towards a great work environment at home.
• Excellent maternity, paternity, shared parental and adoption leave policy, for those key moments in your life.
• 25 days holiday (increasing to 30 days) + 2 days “My Time” per year.
• Private medical cover, critical illness cover, dental plans and employee assistance programme.
• Free gym access.
• Employee discounts programme.
• A healthy learning and training budget to support your development.
• Electric vehicle and cycle to work schemes.
• Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected.

*As a tech company who strives to get better every day, we use Metaview during the interview processes for note taking purposes. This records and transcribes interviews so the interviewer can fully focus on your conversation, rather than writing. This has no bearing on the assessment of you as a candidate and you can opt out at any time. Just let us know.