At a Glance
- Tasks: Lead exciting digital marketing campaigns that drive business growth and generate high-quality leads.
- Company: Join a well-established company with ambitious growth plans and a loyal customer base.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with strong support from Sales, IT, and leadership teams.
- Why this job: Make a real impact on sales performance while shaping the company's digital strategy.
- Qualifications: Proven experience in digital marketing and a passion for data-driven decision making.
The predicted salary is between 31500 - 38500 £ per year.
Are you a data-driven digital marketer who thrives on generating high-quality leads and delivering measurable commercial results?
We are working with a well-established company who already have a loyal customer base and ambitious growth plans, who are now looking to invest in a Digital Marketing Lead who can take ownership of their digital strategy and help attract new business.
This is a newly created opportunity for someone who enjoys building digital campaigns that directly impact sales performance.
You'll work closely with the company's Marketing Executive, Sales team, IT department and Directors to shape the digital marketing roadmap, strengthen the company's online presence and drive inbound enquiries.
Responsibilities
- As a Digital Marketing Lead you will…
- Develop and deliver B2B digital marketing campaigns focused on lead generation and business growth.
- Manage paid advertising across platforms including Google Ads and Linked In.
- Improve website visibility through SEO and technical optimisation.
- Build and optimise landing pages and customer journeys to maximise conversions.
- Analyse campaign performance using reporting tools, making data-led recommendations for improvement.
- Work alongside the existing Marketing Executive to develop and implement the wider marketing strategy.
- Collaborate with Sales, IT and senior leadership to ensure marketing activity suppo...
Digital Marketing Lead in Ipswich employer: Rutherford Briant
Join a dynamic and supportive team that values work-life balance, offering you the flexibility of remote work with minimal travel to London. As a growing SME, we prioritise employee development and provide ample opportunities for professional growth, ensuring you can thrive in your bookkeeping career while enjoying a collaborative and inclusive work culture.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead in Ipswich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rutherford Briant and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rutherford Briant are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rutherford Briant on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rutherford Briant. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Lead in Ipswich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rutherford Briant. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rutherford Briant:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rutherford Briant’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rutherford Briant
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rutherford Briant will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rutherford Briant, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
