At a Glance
- Tasks: Lead exciting digital marketing campaigns that drive business growth and generate high-quality leads.
- Company: Join a well-established company with ambitious growth plans and a loyal customer base.
- Benefits: Enjoy profit sharing, private health insurance, and flexible hybrid working after probation.
- Other info: Collaborative environment where your ideas are valued and equity is prioritised.
- Why this job: Shape the company's digital strategy and make a real impact on future growth.
- Qualifications: 3+ years in digital marketing, strong lead generation experience, and excellent communication skills.
The predicted salary is between 31500 - 38500 £ per year.
Are you a data-driven digital marketer who thrives on generating high-quality leads and delivering measurable commercial results?
We are working with a well-established company who already have a loyal customer base and ambitious growth plans, who are now looking to invest in a Digital Marketing Lead who can take ownership of their digital strategy and help attract new business.
This is a newly created opportunity for someone who enjoys building digital campaigns that directly impact sales performance.
You'll work closely with the company's Marketing Executive, Sales team, IT department and Directors to shape the digital marketing roadmap, strengthen the company's online presence and drive inbound enquiries.
Responsibilities
- As a Digital Marketing Lead you will…
- Develop and deliver B2B digital marketing campaigns focused on lead generation and business growth.
- Manage paid advertising across platforms including Google Ads and Linked In.
- Improve website visibility through SEO and technical optimisation.
- Build and optimise landing pages and customer journeys to maximise conversions.
- Analyse campaign performance using reporting tools, making data-led recommendations for improvement.
- Work alongside the existing Marketing Executive to develop and implement the wider marketing strategy.
- Collaborate with Sales, IT and senior leadership to ensure marketing activity supports commercial objectives.
- Identify new opportunities to improve digital performance, including emerging technologies and AI tools where appropriate.
Requirements
- As a Digital Marketing Lead, you will need…
- At least 3 years' experience in a digital marketing role, ideally within a B2B environment.
- A strong track record of delivering successful lead generation campaigns.
- Experience managing PPC, SEO and paid social campaigns.
- Knowledge of Google and performance reporting.
- A commercial mindset with the ability to translate marketing activity into measurable business outcomes.
- Confidence to take ownership, introduce new ideas and influence stakeholders across the business.
- Excellent communication skills and a collaborative approach.
Benefits
- As a Digital Marketing Lead you will get…
- Quarterly profit share scheme
- Private health insurance
- 23 days annual leave, increasing with long service
- Hybrid working flexibility after probation
- The opportunity to shape and lead the company's digital marketing strategy
- A collaborative environment where your ideas will be valued and you'll have genuine influence on future growth
Rutherford Briant is passionate about equity, diversity, and inclusion.
We seek individuals from the widest talent pool and encourage underrepresented talent to apply to vacancies with us.
We are committed to recruitment processes that are fair for all, regardless of background and personal characteristics.
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Digital Marketing Lead in Ipswich employer: Rutherford Briant Recruitment
Rutherford Briant Recruitment is an exceptional employer, offering a dynamic work culture that fosters growth and innovation in the heart of Cambridge. With a commitment to employee development, we provide tailored career progression opportunities alongside a generous benefits package, including 27 days of holiday and the flexibility of hybrid working. Join us to make a meaningful impact while enjoying a supportive environment that values your contributions.
Contact Details:
Rutherford Briant Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead in Ipswich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rutherford Briant Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rutherford Briant Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rutherford Briant Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rutherford Briant Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Lead in Ipswich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rutherford Briant Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rutherford Briant Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rutherford Briant Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rutherford Briant Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rutherford Briant Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rutherford Briant Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
