At a Glance
- Tasks: Lead social media strategy and manage paid campaigns to drive enquiries.
- Company: Luxury care home group with a focus on senior living.
- Benefits: Competitive salary, hybrid working, and creative ownership.
- Other info: Join a dynamic marketing team with opportunities for growth.
- Why this job: Make a real impact by generating leads through innovative social media strategies.
- Qualifications: Strong social media strategy skills and experience in managing paid campaigns.
The predicted salary is between 50000 - 50000 £ per year.
We're working with a fantastic luxury senior living group who are looking for a Paid Social Media Manager to join their growing marketing team. This is a brilliant opportunity for a commercially focused social media professional who wants to take ownership of the strategy, manage paid campaigns and, most importantly, drive leads and enquiries through social media.
You'll be working as part of a marketing team alongside the Head of Marketing and Marketing Manager, with responsibility for the social media strategy across the group and its individual residences. This is a strategy-led role with real ownership. The focus is not simply on followers and engagement; the goal is to create social activity that generates genuine enquiries and leads for the business.
You will:
- Lead the overall social media strategy across Instagram, Facebook and LinkedIn
- Manage daily content, scheduling and social media activity
- Create content plans for individual residences and larger campaigns
- Work closely with Sales Managers to create content that supports each residence
- Manage paid social campaigns and budgets across Meta
- Drive lead generation through both organic and paid social
- Monitor performance, analyse results and optimise campaigns
- Manage agencies and external creative partners
- Support content creation for key campaigns
- Ensure the brand, tone of voice and visual identity are consistently represented
What we're looking for:
- Strong in social media strategy and execution
- Commercially minded and genuinely understands lead generation
- Experienced managing paid social campaigns and budgets
- Confident across Meta, Instagram, Facebook and LinkedIn
- Able to use data and performance to shape social strategy
- Salesforce experience would be a bonus, but is not essential
Job Tenure: Permanent
Paid Social Media Manager – London employer: Ruth Wagstaff Recruitment Ltd
Chadwick Nott offers an exceptional opportunity for self-employed Private Client Lawyers in Bath, providing a supportive environment that values autonomy and client care. With a focus on professional growth, you will have the chance to manage your own caseload while benefiting from a fee-share earnings model, all within a traditional high street firm known for its commitment to excellence and community engagement.
Contact Details:
Ruth Wagstaff Recruitment Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Media Manager – London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ruth Wagstaff Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ruth Wagstaff Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ruth Wagstaff Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ruth Wagstaff Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Media Manager – London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ruth Wagstaff Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ruth Wagstaff Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ruth Wagstaff Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ruth Wagstaff Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ruth Wagstaff Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ruth Wagstaff Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
