At a Glance
- Tasks: Lead innovative marketing initiatives for the gaming sector across EMEA.
- Company: Dynamic company at the forefront of the gaming industry.
- Benefits: Competitive pay, strong holiday package, and hybrid work model.
- Other info: Fast-paced environment with opportunities for international travel and growth.
- Why this job: Make a real impact in the gaming world with creative marketing strategies.
- Qualifications: 8-10 years in B2B marketing, preferably in gaming, with proven results.
The predicted salary is between 60000 - 80000 £ per year.
📍 Location: UK (Hybrid – 3 days onsite, London)
About the Role
We are looking for an experienced Business Marketing Manager to lead integrated marketing initiatives for the gaming vertical across EMEA. This role is ideal for a strategic, creative marketer who understands the gaming ecosystem and can deliver impactful, data‑driven campaigns to a highly sophisticated audience of performance marketers and digital‑native businesses. You will play a key role in shaping and executing multi‑country marketing programs, working closely with cross‑functional teams and external partners to drive measurable business outcomes.
Key Responsibilities
- Develop and execute integrated B2B marketing programs across multiple EMEA markets
- Partner with internal stakeholders to deliver high‑impact campaigns, events, and content
- Design marketing strategies targeting gaming companies, publishers, and advertisers
- Manage projects end‑to‑end: from strategy to execution and optimization
- Collaborate with internal teams and external agencies
- Continuously test, measure, and optimize marketing performance
- Drive innovation and bring fresh ideas to marketing programs
Required Experience & Skills
- 8–10 years of experience in B2B marketing, ideally within gaming.
- Proven track record in performance operations
- Strong understanding of the gaming ecosystem in EMEA
- Proven track record of delivering measurable marketing impact
- Ability to ramp up quickly and work independently in a newly formed team
- Experience working across international teams
Travel Requirements
Occasional travel (e.g., Cyprus, Tel Aviv for events)
What Makes This Role Attractive?
- Work on high‑impact gaming marketing initiatives across EMEA
- Exposure to multi‑market strategy and execution
- Competitive hourly rate with strong holiday package
- Opportunity to operate in a fast‑paced, high‑growth environment
Marketing Manager (Gaming) employer: Russell Tobin
As a Senior Desktop Support Engineer at a leading financial services organization in Greater London, you will be part of a dynamic work culture that prioritises innovation and employee development. The company offers excellent career benefits, including opportunities for professional growth and the chance to work with cutting-edge technologies in a globally recognised institution, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Gaming)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use data to showcase your impact and make it visually appealing. This will help you stand out when you’re chatting with hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Think about how your experience aligns with their goals, especially in the gaming sector. Bring fresh ideas to the table – they’ll love your innovative spirit!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you a better chance of getting noticed. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Marketing Manager (Gaming)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Manager in the gaming sector. Highlight your experience in B2B marketing and any specific campaigns you've led that relate to gaming. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for gaming and how your strategic mindset can drive impactful marketing initiatives. Let us know why you’re the perfect fit for this role and what fresh ideas you can bring to the table.
Showcase Your Data-Driven Approach:Since we’re all about measurable outcomes, make sure to include examples of how you've used data to optimise marketing campaigns in the past. We love seeing numbers that back up your achievements, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Russell Tobin
✨Know Your Gaming Ecosystem
Make sure you brush up on your knowledge of the gaming industry, especially in EMEA. Understand the latest trends, key players, and what makes a successful marketing campaign in this space. This will show that you're not just a marketer, but someone who truly gets the gaming world.
✨Showcase Your Data-Driven Mindset
Prepare to discuss specific examples of how you've used data to drive marketing decisions in the past. Be ready to explain how you measure success and optimise campaigns. This role is all about delivering measurable impact, so demonstrating your analytical skills will be crucial.
✨Highlight Your Collaborative Spirit
This position involves working closely with cross-functional teams and external partners. Share stories that illustrate your ability to collaborate effectively, manage projects from start to finish, and bring innovative ideas to the table. Teamwork is key, so make sure to highlight your experience in this area.
✨Prepare for International Insights
Since the role requires working across multiple EMEA markets, be prepared to discuss your experience with international marketing strategies. Think about how you can adapt campaigns for different cultures and audiences, and be ready to share any relevant travel experiences that have shaped your understanding of diverse markets.
