Marketing & sales analyst in London

Location: London Hybrid – 3 days onsite (Tuesday, Wednesday & Thursday), 2 days remote

Contract duration - 12 months (potential extension)

Pay Rate: £325 per day PAYE

You will sit within an international team focused on marketing insights, analytics, advertising technology and commercial strategy, supporting Marketing and Sales teams across EMEA.

This is a highly strategic role combining market research, advanced analytics, data products, AI/LLM technologies and executive-level storytelling.

• Support Marketing and Sales teams with custom insights, advertising technology research and advanced analytics.
• Turn complex data and research into Keynote presentations, data products, statistics, dashboards and commercial talking points.
• Develop custom research and analytical feeds using third-party syndicated and bespoke research.
• Partner with Field Marketing on high-impact account-based marketing (ABM) initiatives, creating bespoke client presentations and insights.
• Lead projects independently, managing senior stakeholders and cross-functional teams.
• Build AI-enabled data products, Tableau dashboards, reports and presentations.
• Help transition traditional insights generation towards LLM-based technologies, developing tools and interfaces that can process and summarise complex data and create go-to-market materials at scale.
• Collaborate with Marketing, Sales, Revenue Strategy, Data Insights and Data Engineering teams across regional and global functions.
• Work directly with third-party research and measurement providers such as Comscore, Sensor Tower and eMarketer to identify valuable datasets and turn them into scalable commercial insights.
• Source and distribute ad tech research, market intelligence and competitive intelligence.
• Own analytics projects from data quality and quantitative analysis through to AI-assisted summarisation and executive-level presentation.
• Develop data models and analytical tools for audience segmentation, benchmarking, trend analysis and competitive analysis.

Postgraduate degree (MS or PhD) in a quantitative discipline such as Economics, Statistics, Applied Mathematics, Data Science, Business or a related field.

~10+ years' professional experience across areas such as: Ad tech research, Marketing insights, Advanced analytics, Digital advertising, Performance marketing, Mobile/app economy.

• Strong understanding of the digital advertising ecosystem and advertising platforms.
• Proven experience leading complex projects independently and working with senior stakeholders across multiple functions.
• Experience using LLM/AI technologies to process complex information, generate insights and automate content or go-to-market materials.
• Experience working with syndicated and custom third-party research providers, ideally including platforms such as Comscore, Sensor Tower or eMarketer.
• Strong exploratory data analysis capabilities.
• Understanding of data warehousing, modern data modelling and data pipeline principles.
• Ideally, experience with Snowflake data shares and Amazon S3.
• Ability to work effectively with Data Science and Engineering teams and translate commercial requirements into analytical requirements and data products.
• Exceptional communication and presentation skills, with the ability to turn complex research and analysis into clear, compelling executive-level narratives.
• This role would suit someone who can operate comfortably at the intersection of marketing strategy, advertising technology, research, analytics, data and AI.
• You should be comfortable taking an ambiguous business question, identifying the relevant data and research, analysing it, and turning the output into a clear commercial story that senior stakeholders can act on.