At a Glance
- Tasks: Support marketing teams with insights, analytics, and AI-driven data products.
- Company: Join a leading international team in the heart of London.
- Benefits: Competitive pay, hybrid work model, and potential for contract extension.
- Other info: Dynamic role with opportunities to lead projects and collaborate across global teams.
- Why this job: Make an impact by transforming complex data into compelling stories for senior stakeholders.
- Qualifications: Postgraduate degree and 10+ years in marketing insights or analytics required.
The predicted salary is between 47250 - 57750 £ per year.
- Senior Marketing Insights Strategy Analyst
- Location: London Hybrid – 3 days onsite (Tuesday, Wednesday & Thursday), 2 days remote
- Contract duration - 12 months (potential extension)
- Pay Rate: £325 per day PAYE
About the Role
You will sit within an international team focused on marketing insights, analytics, advertising technology and commercial strategy , supporting Marketing and Sales teams across EMEA.
This is a highly strategic role combining market research, advanced analytics, data products, AI/LLM technologies and executive-level storytelling .
- What You'll Be Doing
- Support Marketing and Sales teams with custom insights, advertising technology research and advanced analytics .
- Turn complex data and research into
Keynote presentations, data products, statistics, dashboards and commercial talking points .
- Develop custom research and analytical feeds using third-party syndicated and bespoke research .
- Partner with Field Marketing on high-impact account-based marketing (ABM) initiatives , creating bespoke client presentations and insights.
- Lead projects independently, managing senior stakeholders and cross-functional teams.
- Build
AI-enabled data products, Tableau dashboards, reports and presentations .
- Help transition traditional insights generation towards
LLM-based technologies , developing tools and interfaces that can process and summarise complex data and create go-to-market materials at scale.
- Maintain and continuously improve existing insights and analytics processes.
- Collaborate with Marketing, Sales, Revenue Strategy, Data Insights and Data Engineering teams across regional and global functions.
- Work directly with third-party research and measurement providers such as
Comscore, Sensor Tower and e Marketer to identify valuable datasets and turn them into scalable commercial insights.
- Source and distribute ad tech research, market intelligence and competitive intelligence .
- Own analytics projects from data quality and quantitative analysis through to AI-assisted summarisation and executive-level presentation .
- Develop data models and analytical tools for audience segmentation, benchmarking, trend analysis and competitive analysis .
What We're Looking For
- Postgraduate degree ( MS or Ph D ) in a quantitative discipline such as Economics, Statistics, Applied Mathematics, Data Science, Business or a related field.
10+ years' professional experience across areas such as: Ad tech research, Marketing insights, Advanced analytics, Digital advertising, Performance marketing, Mobile/app economy
- Strong understanding of the digital advertising ecosystem and advertising platforms .
- Proven experience leading complex projects independently and working with senior stakeholders across multiple functions .
- Experience using
LLM/AI technologies to process complex information, generate insights and automate content or go-to-market materials.
- Experience working with syndicated and custom third-party research providers , ideally including platforms such as Comscore, Sensor Tower or e Marketer.
- Strong exploratory data analysis capabilities.
- Understanding of data warehousing, modern data modelling and data pipeline principles .
- Ideally, experience with
Snowflake data shares and Amazon S3 .
- Ability to work effectively with Data Science and Engineering teams and translate commercial requirements into analytical requirements and data products .
- Exceptional communication and presentation skills, with the ability to turn complex research and analysis into clear, compelling executive-level narratives .
- Strong
Keynote storytelling and presentation skills.
The Profile
This role would suit someone who can operate comfortably at the intersection of marketing strategy, advertising technology, research, analytics, data and AI .
You should be comfortable taking an ambiguous business question, identifying the relevant data and research, analysing it, and turning the output into a clear commercial story that senior stakeholders can act on.
Marketing Analyst in London employer: Russell Tobin
As a Senior Kotlin Engineer at our client, you will join a dynamic and inclusive work culture that prioritises employee well-being and professional growth. Located in a vibrant area, the company offers comprehensive benefits including healthcare coverage, retirement savings plans, and unique perks like pet insurance and legal support, ensuring a rewarding work-life balance. With a commitment to equal opportunity and fair chance employment, this is an excellent place for talented individuals seeking meaningful and impactful careers.
