At a Glance
- Tasks: Lead consumer communications and media strategies across EMEA markets.
- Company: A leading global consumer platform with a vibrant digital presence.
- Benefits: Flexible remote work, competitive pay, and opportunities for contract extension.
- Other info: Collaborate with diverse teams and manage exciting campaigns.
- Why this job: Shape impactful narratives in a fast-paced, culturally relevant environment.
- Qualifications: 8+ years in consumer communications with strong media relationships.
The predicted salary is between 60000 - 80000 £ per year.
A leading global consumer platform is looking for an experienced Consumer Communications Lead to drive media strategy and culturally relevant storytelling across key EMEA markets, with a particular focus on the UK, France, and Germany.
This role sits within an international communications team supporting a fast-moving, community-driven digital brand with a strong presence across lifestyle, culture, entertainment, and online communities. The ideal candidate will understand how internet culture, consumer behaviour, and media trends intersect to create impactful earned media opportunities.
We’re especially interested in candidates coming from consumer-facing platforms, lifestyle brands, streaming, marketplace, creator economy, or digitally native environments.
Responsibilities- Lead consumer communications activity across priority EMEA markets
- Develop proactive and reactive media strategies tied to cultural moments, trends, and audience behaviours
- Build and maintain strong relationships with UK consumer, lifestyle, entertainment, and culture media
- Create compelling narratives, press materials, campaign messaging, briefing documents, and thought leadership content
- Identify emerging conversations, community trends, and social-first moments that can translate into earned media coverage
- Partner closely with cross-functional teams across marketing, partnerships, product, and regional communications
- Support launches, campaigns, creator/influencer collaborations, and brand reputation initiatives
- Manage external PR agencies and coordinate activity across European markets
- Use audience insights and cultural trends to shape storytelling opportunities
- 8+ years’ experience within consumer communications, brand PR, media relations, or integrated communications
- Strong understanding of the UK consumer media landscape with established UK press relationships
- Experience working with consumer-facing digital brands, platforms, lifestyle companies, entertainment, marketplaces, or community-led products
- Exposure to European communications activity, ideally including France and/or Germany
- Proven experience delivering integrated campaigns spanning PR, social, partnerships, influencer, and earned media
- Strong storytelling instincts with awareness of online culture, trends, and consumer communities
- Comfortable operating within fast-paced, global, and highly collaborative environments
- Experience managing multiple stakeholders, agencies, and concurrent campaigns
- Experience with creator-led or social-first campaigns
- Exposure to data-driven or insight-led storytelling
- Additional European language skills (German or French beneficial)
- Experience supporting culturally relevant consumer brands with strong community engagement
Communications Lead in London employer: Russell Tobin
Join a leading global consumer platform that champions creativity and community, offering a dynamic work environment in London or remotely. As a Communications Lead, you'll thrive in a culture that values innovation and collaboration, with ample opportunities for professional growth and development. Enjoy the unique advantage of working within an international team that is at the forefront of lifestyle and entertainment, driving impactful media strategies across EMEA markets.
StudySmarter Expert Advice🤫
We think this is how you could land Communications Lead in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who have experience with consumer communications. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, share examples of how you've crafted compelling narratives in past roles. This will demonstrate your fit for the Communications Lead position.
✨Tip Number 3
Stay on top of trends! Keep an eye on cultural moments and media trends that are relevant to the role. Being able to discuss these during interviews will show you're not just knowledgeable but also passionate about the industry.
✨Tip Number 4
Apply through our website! We make it easy for you to showcase your skills and experience directly to us. Plus, it gives you a better chance to stand out in the application process.
We think you need these skills to ace Communications Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Communications Lead. Highlight your experience in consumer communications and any relevant campaigns you've worked on, especially those that resonate with lifestyle brands or digital platforms.
Craft a Compelling Cover Letter:Your cover letter should tell a story about your journey in communications. Use it to showcase your understanding of media trends and how you can drive impactful storytelling for our brand across EMEA markets.
Showcase Your Relationships:We want to see your connections! Mention any established relationships you have with UK press or media outlets. This could give you an edge in demonstrating your ability to build strong media strategies.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Russell Tobin
✨Know Your Audience
Before the interview, research the company’s target audience and their consumer behaviour. Understanding how they engage with media and culture will help you tailor your responses and demonstrate your fit for the role.
✨Showcase Your Storytelling Skills
Prepare examples of compelling narratives you've created in past roles. Highlight how these stories resonated with audiences and led to successful campaigns. This will showcase your storytelling instincts, which are crucial for this position.
✨Familiarise Yourself with Current Trends
Stay updated on the latest trends in consumer communications and online culture. Be ready to discuss how these trends can be leveraged for impactful media strategies. This shows that you’re proactive and in tune with the industry.
✨Build Connections
Think about how you can build relationships with key media contacts in the UK, France, and Germany. During the interview, mention any existing connections you have and how you plan to expand your network to benefit the company.
