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- Tasks: Lead innovative marketing campaigns that connect brands with diverse audiences across EMEA.
- Company: Join a dynamic team focused on building impactful consumer connections in a fast-paced environment.
- Benefits: Enjoy a fully remote role with competitive pay and the chance to work on global brands.
- Why this job: Be part of a creative culture that values inclusion and drives measurable business impact.
- Qualifications: 15+ years in brand marketing, with experience in global campaigns and data-driven strategies.
- Other info: Fluency in English required; additional EMEA languages are a plus.
The EMEA Consumer & Creator team is looking for a Consumer Marketing Leader who is passionate about building brands and connecting with our audiences in meaningful ways. We are looking for a marketer with an equally strong strategic/analytical and creative mindset, skilled at driving multiple complex integrated marketing initiatives and campaigns, developing unique testing opportunities that drive measurable outcomes and has a passion for building inclusion amongst a diverse set of people and teams.
This role requires building networks and working closely with global and regional cross-functional teams to develop & execute marketing initiatives that deliver against our business goals. This individual must thrive in a fast-paced, entrepreneurial environment, embrace flex between strategic thinking and detail-oriented execution and have a proven track record of delivering business impact through innovative campaigns with measurable outcomes.
To be successful, you must be able to connect the dots between global strategies and regional/local resonance, synthesize data and insights into actionable strategies, manage agency and internal creative teams in developing effective, large-scale creative campaigns that deliver against business goals.
Responsibilities- Identify, develop and shape key consumer opportunities across EMEA that fuel our Growth Funnel.
- Lead the translation of these opportunities into full funnel marketing campaigns that deliver impact locally while following global brand and product strategies.
- Able to synthesize and contextualize data, insights and behaviour as well as market and technological trends to inform strategy, creative and GTM development.
- Partner with internal insights team and external partners to deepen our knowledge of EMEA consumers, while bringing to life core human insights in inspiring creative briefs.
- Drive the creation and development of marketing campaigns that cut through and deliver impact on our brand, our business and our users.
- Partner with global teams (Brand, Product, Creative) to ensure regional strategies and local-market briefs ladder up to globally-aligned strategy while flexing appropriately for social, cultural, and product nuances locally.
- Collaborate with Creator and Business teams across EMEA to drive alignment across the three audiences’ plans and activate with unified GTM strategy and execution (business, creator and consumer).
- Coordinate the measurement plan and learning agenda for Consumer initiatives, to measure business impact and generate proof points for scale up within EMEA and across other regions.
- Identify and execute opportunities for testing and experimentation, driving the spirit of innovation across the EMEA and wider International Marketing team.
- Effectively communicate up/down/across the organization to foster partnerships and advocacy of marketing strategies and plan.
- 15+ years of brand marketing experience with a proven track record of driving impact.
- EMEA / International experience working on global brands with diverse cultural, social, and business landscapes.
- Experience delivering large-scale marketing campaigns that drive measurable business outcomes.
- Experience translating insights, data and ideas into customer value.
- Experience partnering with cross-functional teams in a matrixed organization and build influential and collaborative relationships.
- Experience working in a highly data-driven, measurement-focused environment and able to identify KPIs and develop robust measurement plans to prove outcomes.
- Proven experience developing and establishing executive alignment on, short and long-term strategies.
- Fluency in English is required - additional languages (EMEA) are a plus.
- Demonstrated experience and expertise in product marketing, growth marketing, and/or innovation.
- 12+ years of brand marketing experience in fast pace and agile environments.
Consumer Marketing Manager employer: Russell Tobin
Contact Detail:
Russell Tobin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Marketing Manager
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in EMEA markets. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in consumer marketing.
✨Tip Number 2
Familiarise yourself with the latest tools and technologies used in data-driven marketing. Being able to demonstrate your proficiency in analytics platforms can set you apart from other candidates.
✨Tip Number 3
Showcase your ability to manage cross-functional teams by sharing examples of past collaborations. Highlight how you’ve successfully aligned diverse teams towards a common marketing goal.
✨Tip Number 4
Stay updated on cultural and market trends across the EMEA region. Understanding local nuances will help you create more impactful marketing strategies that resonate with diverse audiences.
We think you need these skills to ace Consumer Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 15+ years of brand marketing experience, focusing on specific achievements that demonstrate your ability to drive measurable business outcomes. Use keywords from the job description to align your experience with the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for building brands and connecting with audiences. Highlight your strategic and analytical mindset, and provide examples of successful integrated marketing campaigns you've led, particularly in EMEA or international contexts.
Showcase Data-Driven Success: Emphasise your experience in data-driven environments by including specific KPIs and measurement plans you have developed in previous roles. This will demonstrate your ability to translate insights into actionable strategies.
Highlight Collaboration Skills: Discuss your experience working with cross-functional teams and how you've built influential relationships in matrixed organisations. Provide examples of how you've collaborated with global teams to ensure alignment on marketing strategies.
How to prepare for a job interview at Russell Tobin
✨Showcase Your Strategic Mindset
Be prepared to discuss how you've successfully developed and executed marketing strategies in the past. Highlight specific campaigns where your strategic thinking led to measurable outcomes, and be ready to explain the thought process behind your decisions.
✨Demonstrate Data-Driven Decision Making
Since this role requires a strong analytical mindset, come equipped with examples of how you've used data to inform your marketing strategies. Discuss any KPIs you've established and how you measured the success of your campaigns.
✨Emphasise Collaboration Skills
This position involves working closely with cross-functional teams. Share experiences where you've successfully collaborated with different departments or external partners to achieve common goals, and highlight your ability to build influential relationships.
✨Prepare for Cultural Nuances
Given the EMEA focus, be ready to discuss how you've adapted marketing strategies to resonate with diverse audiences. Share examples of how you've navigated cultural differences in previous roles and how that experience can benefit the company.
