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- Tasks: Lead innovative marketing initiatives that shape the gaming ecosystem across EMEA.
- Company: Join a dynamic team at the forefront of the gaming industry.
- Benefits: Competitive salary, flexible work arrangements, and opportunities for professional growth.
- Other info: Collaborate with top gaming companies and industry leaders in a vibrant environment.
- Why this job: Make a direct impact on the gaming industry while blending creativity with data-driven strategies.
- Qualifications: 8+ years in B2B or gaming marketing with a strong understanding of the gaming culture.
The predicted salary is between 60000 - 80000 £ per year.
Location: Brock Street, London (3 days in office)
Contract Duration: 12 Months
We’re building something exciting. This role sits at the heart of the gaming ecosystem across EMEA, where you’ll shape how gaming companies—from fast-growing studios to global publishers—learn, grow, and scale using client’s platforms.
This isn’t just marketing. It’s about connecting strategy, storytelling, and performance marketing to influence some of the most sophisticated, growth-focused businesses in the world.
You’ll lead high-impact, multi-country marketing initiatives that drive real business outcomes:
- Design and execute integrated marketing campaigns across EMEA
- Build compelling content (articles, videos, thought leadership, newsletters)
- Partner with gaming companies, advertisers, and industry leaders
- Run data-driven experiments (test → learn → scale)
- Translate complex marketing solutions into clear, engaging narratives
You’re someone who understands both gaming culture and growth marketing:
- ~8+ years in B2B, tech, or gaming marketing
- ~ Strong understanding of the gaming ecosystem
- ~ Experience working with performance marketers or digital-first businesses
- ~ Naturally curious, data-driven, and creative
Bonus Points If You:
- Have experience in growth or performance marketing
- Speak additional EMEA languages
- Have worked in Big Tech, gaming, or high-growth environments
Direct impact on the gaming industry across EMEA. Blend creativity + data + strategy. Partner with some of the fastest-growing gaming companies.
Business Marketing Manager (Gaming) employer: Russell Tobin
Contact Detail:
Russell Tobin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Marketing Manager (Gaming)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your passion for gaming! When you get the chance to chat with hiring managers or during interviews, share your insights about the gaming ecosystem. We want to see your enthusiasm and how well you understand the culture—this can really set you apart from the crowd.
✨Tip Number 3
Prepare for those interviews by practising your storytelling skills. We’re talking about how you can weave your experiences into compelling narratives that highlight your achievements in marketing. Make sure you can clearly explain how your strategies have driven results in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make this happen together!
We think you need these skills to ace Business Marketing Manager (Gaming)
Some tips for your application 🫡
Show Your Passion for Gaming: Let us see your love for gaming shine through in your application! Share your experiences, favourite games, or even how gaming culture influences your marketing strategies. We want to know what makes you tick!
Tailor Your Application: Don’t just send a generic CV and cover letter. Make sure to tailor your application to the role of Business Marketing Manager in Gaming. Highlight relevant experience and skills that align with our job description, especially in B2B and performance marketing.
Be Data-Driven: Since we’re all about data-driven marketing, include specific examples of how you've used data to drive results in your previous roles. Show us how you’ve tested, learned, and scaled campaigns successfully!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Russell Tobin
✨Know Your Gaming Ecosystem
Make sure you brush up on the latest trends and key players in the gaming industry. Understanding the landscape will help you connect your experience with the role and show that you're genuinely passionate about gaming.
✨Showcase Your Marketing Successes
Prepare specific examples of successful marketing campaigns you've led, especially those that involved data-driven strategies. Be ready to discuss how you measured success and what impact your initiatives had on business outcomes.
✨Be Ready to Discuss Content Creation
Since the role involves building compelling content, think about your past experiences creating articles, videos, or newsletters. Have a few examples ready to share, and be prepared to explain your creative process and how it ties into marketing strategy.
✨Demonstrate Your Curiosity
This role values a naturally curious mindset. Prepare questions that show your interest in the company's approach to marketing and how they measure success. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.