At a Glance
- Tasks: Drive customer engagement and optimise CRM campaigns using data analysis.
- Company: Fast-paced consumer-focused business in London with a hybrid work model.
- Benefits: Competitive pay, flexible working, and opportunities for professional growth.
- Other info: Join a dynamic team and thrive in a fast-paced environment.
- Why this job: Make a real impact on customer acquisition and retention strategies.
- Qualifications: Experience in SQL, data analysis, and CRM marketing is essential.
The predicted salary is between 40000 - 50000 £ per year.
Location: London (Hybrid – 2-3 days onsite, remainder remote)
Contract Length: Initial 6 months
Rate: £20 per hour PAYE
About the Role
We are looking for a highly analytical Growth Operations & CRM Marketing Analyst to join a fast-paced consumer-focused business. This role sits within a growth team responsible for driving customer acquisition, engagement, retention, and lifecycle marketing initiatives at scale.
You will work cross-functionally with Marketing, Operations, Commercial, and Leadership teams to execute data-driven growth strategies, optimize CRM performance, and deliver insights that influence business decisions.
Key Responsibilities
- Own and coordinate CRM and customer engagement campaign calendars across multiple stakeholders.
- Execute and optimize large-scale customer campaigns across owned channels including email, push notifications, in-app messaging, and other CRM touchpoints.
- Analyze campaign performance and customer behaviour to identify opportunities for growth and optimization.
- Build, maintain, and run SQL queries to extract and analyse customer and campaign data.
- Monitor key performance metrics and provide actionable recommendations to improve customer acquisition, engagement, and retention.
- Support experimentation initiatives including A/B testing and performance measurement.
- Partner with Marketing, Operations, Commercial teams, and senior stakeholders to drive successful campaign execution.
- Present insights and recommendations to leadership teams.
Required Skills & Experience
- SQL (Essential)
- Strong analytical capability with experience in identifying trends and customer insights, measuring campaign effectiveness, running experiments and A/B tests, and turning data into business recommendations.
- Experience across one or more of: Email marketing, Push notifications, In-app messaging, Lifecycle marketing, Customer engagement and retention campaigns.
- Proven ability to collaborate with Marketing teams, Operations teams, Commercial/Sales teams, and Senior leadership stakeholders.
Ideal Background
Candidates from high-growth consumer, e-commerce, marketplace, fintech, telecoms, retail, travel, or subscription businesses are particularly of interest.
What We're Looking For
- Strong attention to detail with excellent execution skills.
- Highly data-driven decision maker.
- Excellent communication and presentation skills.
- Ability to work independently and proactively.
- Strong problem-solving mindset.
- Comfortable operating in fast-paced, dynamic environments.
If you have a blend of SQL, CRM marketing, data analysis, and stakeholder management experience, we'd love to hear from you.
Customer Relationship Management Analyst in Basingstoke employer: Russell Tobin
Join a dynamic and innovative team in London as a Customer Relationship Management Analyst, where you'll thrive in a hybrid work environment that promotes flexibility and collaboration. Our company values data-driven decision-making and offers ample opportunities for professional growth, ensuring you can develop your skills while contributing to impactful customer engagement strategies. With a focus on teamwork and a culture that encourages experimentation, you'll be part of a forward-thinking organisation dedicated to driving success in the consumer market.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relationship Management Analyst in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your SQL and CRM skills. We want you to shine, so rehearse your answers and have examples ready!
✨Tip Number 3
Follow up after interviews with a thank-you email. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are eager to join us. It makes a great impression!
We think you need these skills to ace Customer Relationship Management Analyst in Basingstoke
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of a Growth Operations & CRM Marketing Analyst. Highlight your SQL skills, data analysis experience, and any relevant CRM marketing projects you've worked on. We want to see how your background fits with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your skills can help us drive customer engagement and retention. Keep it concise but impactful – we love a good story!
Show Off Your Analytical Skills:Since this role is all about data, make sure to include examples of how you've used data to drive decisions in past roles. Whether it's A/B testing or analysing campaign performance, we want to see your analytical prowess in action!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Russell Tobin
✨Know Your SQL Inside Out
Make sure you brush up on your SQL skills before the interview. Be prepared to discuss how you've used SQL in past roles, and maybe even run through a few queries on the spot. This will show that you're not just familiar with it, but that you can actually apply it effectively.
✨Showcase Your Analytical Skills
Prepare examples of how you've analysed data to drive decisions in previous roles. Think about specific campaigns you've worked on and how your insights led to improvements. Being able to articulate this clearly will demonstrate your analytical capability and problem-solving mindset.
✨Understand CRM Campaigns
Familiarise yourself with different types of CRM campaigns, such as email marketing and push notifications. Be ready to discuss your experience with these channels and how you've optimised them for better customer engagement. This will highlight your relevant experience and understanding of the role.
✨Communicate Effectively
Since you'll be working cross-functionally, practice how you present insights and recommendations. Use clear, concise language and be prepared to answer questions from various stakeholders. Good communication skills are key, so make sure you convey your ideas confidently during the interview.
