At a Glance
- Tasks: Lead innovative B2B marketing initiatives for the gaming sector across EMEA.
- Company: Dynamic gaming company with a focus on growth and creativity.
- Benefits: Competitive pay, strong holiday package, and hybrid work model.
- Other info: Opportunity to travel for events and collaborate with international teams.
- Why this job: Shape impactful marketing strategies in a fast-paced, high-growth environment.
- Qualifications: 8-10 years in B2B marketing, preferably in gaming, with proven results.
The predicted salary is between 60000 - 80000 £ per year.
Location: UK (Hybrid – 3 days onsite, London)
About the Role
We are looking for an experienced Business Marketing Manager to lead integrated marketing initiatives for the gaming vertical across EMEA. This role is ideal for a strategic, creative marketer who understands the gaming ecosystem and can deliver impactful, data-driven campaigns to a highly sophisticated audience of performance marketers and digital-native businesses. You will play a key role in shaping and executing multi-country marketing programs, working closely with cross-functional teams and external partners to drive measurable business outcomes.
Key Responsibilities
- Develop and execute integrated B2B marketing programs across multiple EMEA markets
- Partner with internal stakeholders to deliver high-impact campaigns, events, and content
- Design marketing strategies targeting gaming companies, publishers, and advertisers
- Manage projects end-to-end: from strategy to execution and optimization
- Collaborate with internal teams and external agencies
- Continuously test, measure, and optimize marketing performance
- Drive innovation and bring fresh ideas to marketing programs
Required Experience & Skills
- 8–10 years of experience in B2B marketing, ideally within gaming.
- Proven track record in performance operations
- Strong understanding of the gaming ecosystem in EMEA
- Proven track record of delivering measurable marketing impact
- Ability to ramp up quickly and work independently in a newly formed team
- Experience working across international teams
Nice to Have
Occasional travel (e.g., Cyprus, Tel Aviv for events)
What Makes This Role Attractive?
- Work on high-impact gaming marketing initiatives across EMEA
- Exposure to multi-market strategy and execution
- Competitive hourly rate with strong holiday package
- Opportunity to operate in a fast-paced, high-growth environment
B2B Gaming Marketing Lead – EMEA Growth employer: Russell Tobin
As a leading player in the gaming marketing sector, we offer an exciting opportunity for the B2B Gaming Marketing Lead to thrive in a dynamic and innovative environment. Our hybrid work model promotes a healthy work-life balance while our commitment to employee growth ensures you will have access to continuous learning and development opportunities. Join us in London, where you'll collaborate with talented professionals and drive impactful marketing initiatives across EMEA, all while enjoying a competitive compensation package and a vibrant company culture.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Gaming Marketing Lead – EMEA Growth
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend gaming events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns. We want to see how you’ve driven measurable impact in the gaming sector – let your work speak for itself!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. We need to understand the gaming ecosystem inside out, so come armed with insights and ideas on how you can contribute to their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and eager to join our team in shaping the future of gaming marketing.
We think you need these skills to ace B2B Gaming Marketing Lead – EMEA Growth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of B2B Gaming Marketing Lead. Highlight your experience in gaming marketing and any successful campaigns you've led. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about gaming marketing and how your background aligns with our needs. Be creative and show us your personality – we love that!
Showcase Your Data-Driven Mindset:Since this role involves delivering measurable business outcomes, make sure to include examples of how you've used data to drive marketing decisions in the past. We’re all about those impactful, data-driven campaigns!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Russell Tobin
✨Know Your Gaming Ecosystem
Make sure you brush up on your knowledge of the gaming industry, especially in the EMEA region. Understand the key players, trends, and challenges that gaming companies face. This will help you demonstrate your expertise and show that you're genuinely interested in the role.
✨Showcase Your Campaign Successes
Prepare specific examples of B2B marketing campaigns you've led, particularly those that had measurable outcomes. Be ready to discuss the strategies you used, the results achieved, and how you optimised performance. This will highlight your ability to deliver impactful marketing initiatives.
✨Collaborate Like a Pro
Since this role involves working with cross-functional teams, be prepared to discuss your experience in collaboration. Share examples of how you've successfully partnered with internal stakeholders and external agencies to drive projects from strategy to execution.
✨Bring Fresh Ideas to the Table
Think about innovative marketing strategies you've implemented or would like to try in the gaming sector. During the interview, share these ideas to showcase your creativity and willingness to drive innovation within the team. It’ll set you apart as a forward-thinking candidate.
