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- Tasks: Lead and execute innovative marketing strategies to boost audience growth and brand awareness.
- Company: Join Russell Publishing, a top multimedia company delivering impactful business content globally.
- Benefits: Enjoy hybrid working, pension contributions, free parking, and a benefits platform with discounts.
- Why this job: Be part of a dynamic team that values innovation, personal growth, and diversity.
- Qualifications: 7+ years in senior marketing roles, with expertise in digital channels and data-driven strategies.
- Other info: Applicants need their own vehicle for commuting due to location.
The predicted salary is between 36000 - 60000 £ per year.
The Head of Performance Marketing will be responsible for developing and executing a comprehensive marketing strategy that delivers measurable growth in audience size, brand awareness, events attendance, and qualified leads. We are looking for an inspiring marketing leader with strong commercial acumen to be responsible for driving audience growth, lead generation, and brand development. The Head of Performance Marketing will report to the Chief Operating Officer (COO) and work closely with the Senior Leadership Team. The role combines strategic leadership with hands-on ownership to develop and drive the overarching marketing strategy and ensure its successful implementation.
The successful applicant should have more than 7 years’ experience in marketing within a commercial environment with a proven track record of success and at least 5 years’ experience within the media sector.
- Grow and enhance international brand reach, presence and engagement.
- Implement data-driven marketing strategies to achieve audience growth, lead generation, and brand development objectives.
- Conduct market research and surveys/persona work to gain a deeper understanding of our audience to enhance engagement metrics.
- Manage processes in Performance Marketing to drive best practice and innovative deployment of new systems.
- Develop testing and trialling marketing initiatives to achieve objectives and optimise budgets.
- Ensure marketing activities are aligned to assist in increasing ROI and facilitating revenue growth across all aspects of the portfolio.
- Ability to set, define, rollout and report on key metrics to track campaign performance for all activities.
- Be prepared to travel and work overseas for short periods of time.
- Setting strategic direction for the team, including OKRs & KPIs setting, execution, implement reporting, tracking/monitoring and continuous evolution of objectives.
- Management of relevant processes & systems for department and implementation of best practice.
A degree in Marketing or equivalent industry experience is required, along with:
- ~7+ years’ experience in a senior marketing role within a commercial environment.
- ~Experience across the full marketing mix (including all digital channels) and in directing and managing integrated marketing planning, execution and measurement.
- ~Experience in data driven marketing activities including lead generation and data integrations leading to actionable insights which will drive business performance.
- ~Experience of events marketing, membership models and strategies.
- ~Highly proficient in applied marketing techniques with sound knowledge of latest marketing systems and technology.
- ~Highly competent in all areas of digital marketing including social and content marketing.
We are committed to ensuring everyone feels included, valued and appreciated and we offer a supportive, flexible working environment, amazing opportunities for personal and professional development.
- Hybrid working (2 days in the office).
- Pension contribution.
- Free car parking.
- Benefits platform with discounts, wellness and engagement tools.
- Company events.
Due to the nature of our location, applicants will require their own vehicle to travel to work.
Performance Marketing Executive/ Digital Marketing employer: Russell Publishing
Contact Detail:
Russell Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Executive/ Digital Marketing
✨Tip Number 1
Network with professionals in the media sector. Attend industry events, webinars, or local meetups to connect with potential colleagues and leaders in performance marketing. Building relationships can often lead to job opportunities that aren't advertised.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and performance metrics. Follow relevant blogs, podcasts, and thought leaders in the field. This knowledge will not only help you in interviews but also demonstrate your passion for the industry.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in driving audience growth and lead generation. Use data to back up your achievements, as this aligns with the role's focus on data-driven marketing strategies.
✨Tip Number 4
Familiarise yourself with the brands under Russell Publishing. Understanding their target audiences and current marketing strategies will allow you to tailor your discussions and show how you can contribute to their goals.
We think you need these skills to ace Performance Marketing Executive/ Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in performance marketing and digital marketing. Focus on quantifiable achievements, such as audience growth and lead generation metrics, to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the media sector. Mention specific strategies you have implemented in the past that align with the responsibilities outlined in the job description.
Showcase Data-Driven Success: In your application, emphasise your experience with data-driven marketing strategies. Provide examples of how you've used data to inform decisions and improve campaign performance, as this is crucial for the role.
Highlight Leadership Experience: Since the position involves strategic leadership, be sure to include any relevant leadership experience. Discuss how you've set objectives, managed teams, and driven marketing initiatives to success in your previous roles.
How to prepare for a job interview at Russell Publishing
✨Showcase Your Experience
With over 7 years in marketing, it's crucial to highlight your specific achievements and how they relate to the role. Prepare examples of successful campaigns you've led, particularly in the media sector, to demonstrate your expertise.
✨Understand the Company’s Brands
Familiarise yourself with Russell Publishing's brands and their target audiences. This knowledge will help you discuss how your strategies can enhance brand reach and engagement during the interview.
✨Prepare for Data-Driven Discussions
Since the role involves implementing data-driven marketing strategies, be ready to discuss your experience with analytics tools and how you've used data to drive lead generation and optimise marketing budgets.
✨Demonstrate Leadership Skills
As a potential Head of Performance Marketing, showcasing your leadership abilities is key. Be prepared to talk about how you've set strategic directions, defined KPIs, and managed teams to achieve marketing objectives.
