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- Tasks: Lead exciting marketing campaigns across various multimedia platforms to boost brand awareness.
- Company: Join a supportive and innovative publishing company with a hybrid working policy.
- Benefits: Enjoy competitive salary, flexible working, and personal development opportunities.
- Why this job: Make a real impact in B2B marketing while growing your skills in a dynamic environment.
- Qualifications: 2 years of marketing experience, preferably in B2B or events, with strong digital skills.
- Other info: Great career growth potential and a vibrant team culture.
The predicted salary is between 32000 - 40000 £ per year.
Department: Marketing – Client Delivery
Up to £40,000 per annum equivalent (9 – 12 month fixed term contract)
Location: Russell Publishing operates a hybrid working policy, with the ability to work from home up to 3 days per week.
Our office is located in Brasted, Kent.
Summary:
We are recruiting a hands-on Marketing Manager to join our team on a fixed term basis to cover maternity leave. The Marketing Manager will be responsible for working across our B2B brands, which provide a variety of multimedia content including print and digital magazine, event, webinars, website and online profile, podcasts and videos.We are looking for a talented marketer with a track record of delivering highly integrated and optimised marketing campaigns on behalf of our clients to broaden awareness and increase reach whilst providing performance metrics and campaign analysis.
Applicants should have at least 2 years’ experience at Marketing Manager level or similar within a commercial environment, ideally with events experience and people management. B2B media experience desirable but not essential.
Key Responsibilities:
- Develop and implement a multi-channel digital and offline marketing strategy across the product suite to promote the brand.
- Readership and audience acquisition marketing.
- Full management of client/ product marketing function, including digital and lead generation acquisition for the brand.
- Act as brand champion, ensuring adoption of best practice, cross-promotion and knowledge of the industry over time.
- Track industry and marketing developments, reporting findings to all stakeholders.
- Track and report regularly on campaign results (print, digital, social, PPC/SEO, contras) identifying successes and areas for improvement.
- Inform and improve campaign performance through use of data and analytics
- Manage and track agreed marketing spend for the brand.
- Support with the production of collateral including media planners, reports and surveys.
- Attend internal and external training and development events as required.
Key Skills/ Requirements:
- 2 years’ experience at Marketing Manager level or equivalent within events, B2B media or similar environment
- B2B experience working with client campaigns, is desirable
- Strong digital marketing campaign experience, particularly email marketing and social media (ideally with LinkedIn advertising experience too)
- Proven track record of success with demonstrable metrics for growing brand reach, delivering successful campaigns and achieving key objectives such as revenue targets in a commercial environment
- Basic understanding and working knowledge of legislation including GDPR and advertising best practice
- Excellent communication, organisation, and time management skills
- Ability to deliver quality work in a fast paced and high-volume deadline driven environment
- Ability to manage a full campaign from start to finish and able to manage several projects at once under tight deadlines and accommodate rapid changes
- Experience in people management and coaching a small team
- Data driven and analytical
- Microsoft Office is essential, including Word and Excel.
- Digital systems including CRM, online marketing tools and social media.
- Adobe creative packages would be advantageous but not essential.
Company Benefits:
We are committed to ensuring everyone feels included, valued and appreciated and we offer a supportive, flexible working environment, amazing opportunities for personal and professional development.
Other benefits also include:
- Hybrid working (2 days in the office)
- Pension contribution
- Free car parking
- Benefits platform with discounts, wellness and engagement tools
- Christmas closure
- Company events
Application:
Due to the nature of our location, applicants will require their own vehicle to travel to work.
For details on how your personal information will be processed we have a Candidate Privacy Policy which you can view here.
You can also view our Privacy Policy here .
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Marketing Manager – Client Campaign Optimisation (Fixed Term Contract) employer: Russell Publishing
Contact Detail:
Russell Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager – Client Campaign Optimisation (Fixed Term Contract)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and results. This will give potential employers a clear idea of what you can bring to the table, especially when it comes to optimising client campaigns.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and career goals. Check out our website for openings that fit your skills and interests. Tailor your approach to each company to stand out!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the Marketing Manager position.
We think you need these skills to ace Marketing Manager – Client Campaign Optimisation (Fixed Term Contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience with B2B campaigns and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your skills match what we're looking for. Be sure to mention any relevant experience with digital and offline strategies.
Showcase Your Campaign Successes: When detailing your past roles, focus on the metrics and results of your campaigns. We love data-driven insights, so share how you've optimised campaigns and achieved key objectives in previous positions.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see your application!
How to prepare for a job interview at Russell Publishing
✨Know Your Campaigns
Before the interview, brush up on your past marketing campaigns. Be ready to discuss specific examples where you successfully increased brand reach or improved performance metrics. This will show that you have the hands-on experience they’re looking for.
✨Understand the B2B Landscape
Familiarise yourself with the B2B media environment and the specific challenges it faces. Research Russell Publishing and their brands to understand their audience and how your skills can help them achieve their goals.
✨Data is Key
Since the role involves tracking campaign results and using data analytics, be prepared to talk about how you've used data to inform your marketing strategies in the past. Bring examples of how you’ve turned insights into actionable improvements.
✨Showcase Your People Skills
As this position involves managing a small team, highlight your experience in coaching and leading others. Share specific instances where you’ve motivated your team or improved collaboration to achieve campaign success.
